Because the Huawei logo is a petal pattern. When people see the petal pattern, most people think of Huawei.

Huawei has unique intellectual property rights, and along with it, the company has applied for multiple trademarks, including the petal translation trademark. After a series of applications, the Petal Translation trademark did not fall into the hands of Huawei. In the end, Huawei decided to apply for Huaban Translation again.

On the other hand, the trademark designs applied by large companies are mostly related to the company’s future development direction and trademark protection. After a large company applies for a suitable trademark, if other companies later infringe the trademark, the large company can still defend its rights according to law.

Huawei has a high reputation in China, which will inevitably lead some brands to imitate Huawei trademarks. If the product quality is not up to standard, and it is difficult for consumers to distinguish between legitimate products and pirated products, Huawei can file complaints and lawsuits against it. On the other hand, Huawei's persistence in the petal translation trademark is precisely due to Huawei's absolute emphasis on trademark protection. Trademarks and names are crucial to a company

In addition to Huawei, some catering companies will also attack hard, mainly targeting infringing merchants. Haidilao is an obvious example. When Haidilao faces related trademarks or very similar business models, Haidilao will quickly set up a public relations team and a team of lawyers and take the other party to court. The main reason why large companies attach great importance to trademarks and company names is that trademarks and names are one of the company's external images. Only when the company establishes a good external image and legally protects the company's rights and interests can it effectively eliminate the interference and dependence of small enterprises.

In general, not only Huawei is very obsessed with trademarks, but also large equipment manufacturers and catering companies that appear in the market will apply for patterns or trademarks in advance. Only after a company obtains the exclusive rights to a trademark can it obtain the right to effectively protect the company's positive image. Protecting rights according to law is not just about words, but must be reflected in actions.