Signs; emblem
Logo is the abbreviation of LOGOtype, which means logo or trademark. It plays a role in identifying and promoting companies that own the logo. Through the image logo, consumers can remember the company's main body and brand culture.
LOGO is the change of Greek logos, the product of modern economy, and different from the ancient imprint. Modern signs bear the intangible assets of enterprises and are the medium of comprehensive information transmission of enterprises.
As an important part of enterprise CIS strategy, logo is the most widely used, frequent and key element in the process of corporate image communication. The strong overall strength, perfect management mechanism, high-quality products and services of the enterprise are all contained in the logo and repeatedly portrayed through constant stimulation.
Personalization of logo
All kinds of signboards seize their own visual market and attract customers in the vast market space. Therefore, how to jump out from many signs, easy to distinguish, easy to remember, personality has become a new requirement.
Personalization includes personalization of consumer market demand and personalization from designers. Different consumers have different aesthetic orientations, different goods feel different, and different designers have different ideas and performances. Therefore, personalization has become an irreversible trend for both the consumer market and designers.
Refer to the above information? Baidu encyclopedia -—logo