Both international and domestic well-known brands prefer capital letters, which can be understood as follows: capital letters give people a simple and intuitive feeling, while the internationalization trend of digitalization and the combination of English letters and capital letters can occupy the effective space of electronic screens. A little more, we can also grasp the time when people are rushing more and more fragmented, leaving a deeper impression on people. This effect is a goal that all major brands want to achieve, which is to increase visual conflict, improve recognition and deepen brand impression.
Some adjustments made by Perfect Diary in corporate decision-making, such as the announcement of adding official website overseas, show Perfect Diary's determination to enter the international market and become an international brand. Considering this move, replacing a brand-new logo means that enterprises should show the public that they have entered a brand-new development direction.
If you know enough, you will know that a brand-new logo of an enterprise is often accompanied by many major corporate events, such as the third, tenth and twentieth anniversary of the brand. By choosing these time nodes, enterprises can take this opportunity to increase more topics and exposure, thus promoting enterprises to a new height. However, on the other hand, changing the brand name can get twice the result with half the effort, but it also matches the strength of the brand itself. If the company does not have strong strength, hastily changing the brand name will halve the effect, so changing the logo is even more powerful.