Hema Workshop is Hema’s own brand.
Hema currently has five series of its own brands, namely "RiRiXian", which focuses on not selling overnight dishes; "Emperor Xian", which relies on the global supply chain and focuses on seafood and aquatic products; "Hema Brand" specializes in cereals, oils, dry goods, nuts and other categories; "Zero Series" specializes in organic and healthy food; and "Hema Workshop" specializes in short-lived and cold cooked food, pasta and semi-finished products.
“Hema Workshop” has always been one of the focuses of Hema’s private brand business development. Hema announced the establishment of a new 3R (Ready to cook, Ready to heat, Ready to eat) business unit, and Hema Workshop became a brand of 3R Workshop.
This is related to the fact that semi-finished dishes have become the focus of consumers' attention during the epidemic, and also because semi-finished dishes have been one of the important exploration directions of the catering industry in the past two years.
Company Profile:
Hema Xiansheng is Alibaba’s new retail format that has completely reconstructed offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market, but this description seems inaccurate. Consumers can purchase in stores or place orders on the Hema App. One of the biggest features of Hema is its fast delivery: within 3 kilometers of the store, it can be delivered to your door in 30 minutes.
Hema Fresh Food is mostly opened in residential areas. To place an order, you need to download the Hema App. It supports Alipay payment and cash, and does not accept any other payment methods such as bank cards.