Logo is the foreign abbreviation of logo or trademark, and it is the abbreviation of logotype. Logo is used to identify and promote companies. Through image identification, consumers can remember the main body and brand culture of the company. Logo in the network is mainly a graphic symbol used by various websites to link with other websites, representing a website or a section of a website.
In the increasingly fierce global market, strict management and correct use of unified company logo will provide a more effective, clearer and more cordial market image. Logo is a visual information expression formed in people's long-term life and practice, which has certain significance and can be understood by people. It has a concise, clear and clear visual transmission effect.
It is a specialized subject with strong practicability, involving psychology, aesthetics, chromatics and other fields. It is displayed in a graphic way, expresses certain spiritual connotation, conveys specific information, and forms a visual language for people to communicate with each other. As a visual graphic to identify and convey information, logo embodies the brand characteristics and corporate image with its simple and beautiful modeling language.
The different structure of ogo will give people different psychological consciousness, just as the horizontal line gives people the feeling of gentleness, steadiness, continuity and composure, while the vertical line gives people the feeling of being tall, straight, light and impetuous, and the point gives people the feeling of expansion or contraction, which is easy to attract people's attention. Color is one of the three basic elements of form, and color is a basic subject that must be studied in industrial design.
In the promotional video, where is the most suitable place for the company's logo watermark? The company's logo watermark is usually placed in the upper right corner, but if it is to be placed on a video website, the logo of the video website will be placed in the upper right corner, so it can also be placed in the upper left corner.
Interpretation of watermark:
1. Traces seen during lighting.
2. It refers to the traditional method of woodcut painting in China. Pigment is mixed with water and contains no oil, which is different from the general color printing method, so it is called "watermark". Also known as "watermark woodcut".
3. refers to the translucent logo and icon added to the picture to prevent others from stealing the picture.
Origin of watermark:
Usually paper money, certificates, securities, food stamps, etc. All have watermarks to prevent counterfeiting. For example, in the left margin of the 20 15 version of 100 RMB, you can see the head image through the light, which is the watermark. The earliest watermark was created by paper makers in the Tang Dynasty in China at the end of the 8th century or the beginning of the 9th century. At that time, silk thread was woven on the bamboo curtain.
The pattern is more prominent than the curtain surface, so the fiber interweaving in the corresponding parts is finer and the light transmittance is higher when making paper. The watermark effect is obtained. /kloc-In the 3rd century, Italian craftsmen also woven letters, numbers or patterns on the paper-making network, leaving watermarks as trademarks in the paper-making industry. On the paper machine, the modified H (watermark H) is used to press the wet paper to form the watermark. Decoration H can be carved with various patterns or patterns as required.
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