POLO is Ralph Lauren's young second line, which is not expensive and very popular with white-collar workers. Its popularity in China is higher than its main brand Ralph Lauren, and a POLO coat costs more than 200 dollars.

Purple label, commonly known as purple label series, is Ralph Lauren's most upscale series, using purple as a symbol of noble royal family. Purple Label is Ralph Lauren's highest-end series. Only through him can the essence of the master's design be reflected, and it is widely recognized by the mainstream society in Europe and America, and is basically made in Italy. It's not at the same level as POLO. Shirts may be five times more expensive, not to mention other things. This is the name of the address, which will not be reflected in the main logo, but the purple background is embroidered with a white Ralph Lauren English circle.

RALPH Lauren series has now replaced the discontinued POLO sports series. After the brand integration of POLO company, the series launched mainly focuses on professional mountaineering and diving. Looking for design inspiration from sportswear, on the other hand, designing professional clothing accessories for this kind of sports has occupied a fixed market share in high-end sportswear in just two or three years, forming a complete brand line. RLX mainly pays attention to the in-depth study of fabrics, emphasizes the application of high technology in clothing, pursues simplicity and neatness in external modeling, and emphasizes the functionality and comfort of sports. The starting price is also unmatched by sports brands such as Nike and Adidas.

Polo Ralph Lauren (NYSE: RL) is an American clothing brand founded by fashion designer Ralph Lauren. This brand is dedicated to designing and producing high-end casual or semi-formal clothes for men and women. The original meaning of the word Polo in English is polo, and polo Ralph Lauren brand is also famous for its classic polo shirt.

history

1967, Ralph Lauren put Polo Ralph Lauren into the market with a loan of $50,000. Before that, he worked for Brooks Brothers, a famous American brand. 1968 began to design men's ties. By 1969, he has opened a boutique in Bloomingdale Department Store in Manhattan. Polo Ralph Lauren brand launched its first series of women's wear in 197 1, and also set up its first independent store in Beverly Hills, California. Ten years later, 198 1, with the establishment of the first multinational store in Xinbang Street, London, the brand officially went international. Subsequently, Polo Sport sportswear was launched on 1993.

This brand deals in clothing, accessories, perfume, furniture and RL restaurant in Chicago. At the same time, we joined hands with new york Memorial Si Long-Kettering Cancer Center to support a cancer center in Harlem. Its flagship store is located in the former Rhineland Building on Madison Avenue in new york.

Other flagship stores are located in Chicago, Southampton, London, Miami, Milan, Palm Beach and Tokyo.

Ralph Lauren is one of the largest designers and distributors in the American fashion industry. Annual sales can reach $4 billion.

Classical style

Ralph Lauren is the most famous polo shirt in this series of clothes, and it can also be said that polo shirt is the image representative of Polo Ralph Lauren. The classic Ralph Lauren polo shirt is a close-fitting short-sleeved sweater (cuffs are a few centimeters above the elbow), with a single color and a short collar half turned up. What is indispensable is an eye-catching and compact logo woven on the left chest-a polo player riding a horse, holding a polo club high and ready to swing the ball-which is also the brand logo of Polo Ralph Lauren.