1, the distribution of the two stores is different. There are more than 1000 Jinjiang star hotels in China, which are located in Shanghai, Beijing, Suzhou, Wuxi, Tianjin, Nanjing and other cities. As a newly developed high-end hotel of Jinjiang Inn Group, Jinjiang Inn Shangpin Hotel has fewer stores in China.

2. Different brand positioning. Shangpin Jinjiang Inn is a high-end economical hotel chain brand launched by Jinjiang Inn, focusing on luxury, comfort, fashion, exquisiteness and unique design style and service quality. Jinjiang Inn Fashion Hotel is an economical hotel chain brand featuring fashion, youth and popularity. Jinjiang Inn's room decoration style is simple and practical, paying attention to cost performance, and providing new and popular accommodation services for consumers. Jinjiang Inn Shangpin and Jinjiang Inn Fashion have different brand positioning and are suitable for different consumer groups.