In brand management, brand protection is a very important task.

First of all, brands must be registered in time, especially for brands with good market effect. If they are not registered in time and are registered by others, it will cause great losses;

Secondly , the geographical scope of registration should be considered. If the product is sold nationwide (or will be sold nationwide), it should be registered nationally. If the product is to be exported, the brand should be registered in the exporting country, or even internationally registered around the world, so that the embarrassing situation of being registered in another place will not occur;

Thirdly, protection should be established Sexual trademarks, that is, words, graphics and logos with the same shape, synonyms or other similar characters, should be registered in advance when possible to avoid being counterfeited and affecting the interests of the enterprise; finally, effective measures must be taken to prevent themselves from being counterfeited. Brand infringement and counterfeiting also include strengthening quality supervision of users of licensed brands to prevent the deterioration of the quality of licensed products from affecting the reputation of the brand.