1. Shaanxi Province Tourism Industry Upgrading Project

In 2021, Shaanxi Province has arranged 527 key projects, including 310 continued projects and 217 new projects. Among them, Xi'an has 166 projects, including 118 continued projects and 48 new projects.

The projects include innovation-driven development projects, advanced manufacturing development projects, traditional industry development projects, high-end energy and chemical industry development projects, modern service industry development projects, modern agricultural development projects, social undertakings and cultural tourism development projects, There are 10 major areas including new urbanization promotion projects, major transportation and water conservancy construction projects, and ecological environment improvement projects.

: 2. Shaanxi Province Comprehensive Tourism Planning

1. The ancient capital of Xi'an is the hometown of Xuanyuan.

2. The Qin Terracotta Warriors have discouragement written on their faces, standing on the city wall looking at the world.

3. Thirteen imperial roots, five thousand Chinese souls.

4. This ancient capital has ancient charm, lasting beauty and tranquility.

5. Chinese context, fashionable ancient capital.

6. The source of the Silk Road and the hub of China and the West.

7. The imperial capital for thousands of years, prosperous and prosperous.

8. The prosperous thousand-year imperial capital, a fashionable and charming town.

9. Xi'an, a history museum without walls.

10. Shicheng Shicheng, the ancient city of Xi'an.

11. Dig a pile of treasures, one poem at a time.

12. Xi’an, Chang’an, the capital of Chang’an, is all about science and education.

13. A thousand-year-old city creates the future.

14. Glorious ancient capital, new entrepreneurial city.

15. The ancient charm of a city is full of freshness.

16. The hometown of the Tang people and the source of the Silk Road.

17. Mei was born in the thirteenth generation, and lived in Xi'an in ancient and modern times.

18. Historical Dictionary: Thousand-Year Ancient Capital.

19. The voice of Qin is loud and clear, the imperial capital for thousands of years.

20. The Qin Dynasty Terracotta Warriors and Horses often featured in cities during the Han and Tang dynasties.

21. Han Fu and Tang poetry flourished, while Bailuyuan and Qin Opera sang new songs.

22. Once you step into Xi'an, you will read a thousand years in one day.

23. The thousand-year-old ancient capital is majestic, and the Qinchuan River is 800 miles thick.

24. Qin Fengtang Liang Yunxi An'an.

25. Looking west to the homeland of Chang Qin Terracotta Warriors.

26. Zhou, Qin, Han and Tang, prosperous and prosperous times, civilized Xi'an.

27. Business cards engraved on Qin bricks and Han tiles.

28. The starting point of the Silk Road and the capital of Chinese civilization.

29. Led the courtyard houses of Chang'an, Han and Tang Dynasties.

30. History is intoxicating in the world, and civilization ranks first in ancient and modern times.

31. Xi'an, the ancient capital of the world.

3. The current situation and countermeasures of tourism development in Shaanxi Province

How to reduce tourism costs is a question that varies from person to person. Some people like to save money on accommodation but not food, and some people are just the opposite. Anyway, saving travel costs is the goal. Take ourselves as an example. My wife and I receive less than 6,000 monthly pensions. We must not only arrange our daily lives, but also see the outside world. Weighing the pros and cons in the conflict, I feel that saving money is not as good as earning a good body. Good health comes from a good attitude, so we recognize that independent travel is a great way to save on travel costs.

For more than three years, based on economic principles, in urban tourism, people stay in family hotels, eat fast food, take buses, and scenic spots that require tickets are basically inaccessible. It is normal to walk twenty or thirty miles around the city every day. Step by step, we visited 77 cities of different sizes, spent more than 50,000 yuan, traveled 62,388 kilometers, and visited 1,921 scenic spots (some scenic spots were defined by myself), spanning Jiangsu, Zhejiang, Hubei, Anhui, Fujian, Henan, Hebei, and Inner Mongolia. , Shanxi, Shaanxi, Liaoning, Jilin, Heilongjiang, Shandong, and 15 provinces and cities in Jiangxi.

Waiting at Zaozhuang West Station

One-day hotel in Yanzhou, 60 yuan.

Ganzhou lived in a space capsule for 40 yuan for a day.

Lunch for two in Jining, 15 yuan

City attractions during the tour

Part of the train tickets for this trip

4. Shaanxi Provincial Tourism Development Master Plan

Shaanxi Tourism Group Co., Ltd. was established in 1998. It is a large state-owned tourism group enterprise directly under the State-owned Assets Supervision and Administration Commission of the Shaanxi Provincial Government. It is an investment institution and capital operation institution authorized by the Shaanxi Provincial Government. At present, the group company has 16 wholly-owned subsidiaries, 3 holding companies and 1 joint-stock company, forming a comprehensive business integrating food, accommodation, transportation, travel, shopping and entertainment. In 2005, the company was shortlisted for China's top 500 service industry; in 2007, the company's S graphic registered trademark was awarded the famous trademark of Shaanxi Province and Xi'an. Anshi and Shaanxi Tourism Group were awarded the Boao International Tourism Forum, the most influential tourism group in China; 2008 In 2016, he was awarded the Shaanxi Economic Development Outstanding Achievement Award at an exhibition held by Shaanxi Daily to commemorate the 30th anniversary of reform and opening up. The first Shaanxi Business Conference was hosted by more than 10 units including the Shaanxi Provincial Department of Commerce? At the Entrepreneurship Forum of the 2008 Shaanxi Economic Development Annual Summit, the group company was named the Shaanxi Red Flag Pioneer; in 2009, it was awarded the Tourism Group with the Most Development Potential by the 2009 World Tourism Elite Boao Summit Organizing Committee. In the past ten years, Shaanxi Tourism Group Company has received 52.28 million tourists from home and abroad, achieved operating income of 8.295 billion yuan, and achieved tax profits of 990 million yuan. Huaqing Pool, a national 5A-level scenic spot operated by the company, enjoys a high reputation at home and abroad. In 2008, it was awarded the China Cultural Industry Demonstration Base by the Ministry of Culture, and the country's first carefully crafted large-scale live-action historical dance drama "Song of Everlasting Sorrow", which is known as a representative work of Shaanxi tourism cultural products and another Phnom Penh business card of Shaanxi tourism. Xi'an An Palace is a cultural tourism enterprise integrating entertainment and catering. It mainly operates imitation song and dance performances, Tang palace banquets and Chinese food. Because it is the first theater restaurant in China, it has always maintained strong vitality and influence, and has become a well-deserved ancestor and model for the harmonious development of Shaanxi's tourism and cultural industries in the United States. Xi'an An Hotel, Tangcheng Hotel, Dongfang Hotel and other four-star hotels have standardized management and strong reception capabilities. Shaanxi Tourism Hotel Management Company is a professional company that provides standardized hotel management services to owners. It has been rated among the 30 largest local hotel groups in China by the China Tourist Hotels Association for three consecutive years. Shaanxi Tourist Vehicle Company is a national second-class passenger transport enterprise with strong reception capabilities. Shaanxi China Travel Service and Shaanxi Overseas Travel Service are large comprehensive travel agencies in Shaanxi, operating inbound, outbound and domestic tourism businesses. Shaanxi Tourism Design Institute is a professional tourism planning and design institution with national Grade B qualifications. Shaanxi Provincial Cultural Relics Corporation and Cultural Relics Imitation Company are enterprises with cultural relics business and imitation qualifications. Shaanxi Tourism Group Co., Ltd. will take deepening reform as the driving force and industrial structure adjustment as a means to strive to realize the transformation from management to investment, from asset management to capital management, from total factor management to stronger and better scenic spots, operating output, and high-end souvenirs. , three changes in tourism cultural products, giving full play to the basic promotion, backbone support and high-end leading role of large state-owned enterprises in the development of Shaanxi's tourism industry. The company is currently implementing the Huashan West Cable Corridor and Wengyu Highway projects, Tang Huaqing Palace hot spring bathing project, Shaohuashan Qianlong Temple Buddhist Cultural Center and Ropeway project, Louguantai Road hot spring project, "Song of Everlasting Sorrow" theater version project, hotel management and export business. The company is seeking new resources to take over and cultivate new economic growth points through acquisitions, trusteeships, cooperative development and other methods. After the completion of these projects, they will greatly improve the company's optimization of tourism product structure and promote destination construction

: 5. List of tourism industry upgrade projects in Shaanxi Province

1. Installation of 21 scenic spots in Xi'an , which includes a museum and city walls in Xi'an, is considered unlimited admission year-round.

2. 21 scenic spots in the province such as Zhashui Cave and Qiachuan Virgin Spring are free; tickets for 10 surrounding scenic spots such as Gansu Wildlife Park and Kongtong Mountain are half-price, with a *** discount of more than 1,300 yuan.

3. Free travel discounts on 48 routes including Tianya Haijiao and Zhangjiajie, with an immediate discount of more than 3,700 yuan.

6. Shaanxi Province Tourism Industry Upgrading Project Announcement

Top Ten Development Models of Rural Tourism in China

1. Rural Vacation and Leisure Type (Farmhouse Type)

It refers to a development model of production and life based on rural ecological landscape, rural culture and farmers, taking advantage of the proximity to cities and convenient transportation to carry out tourism activities in villages around cities and towns, with families as specific reception units. The characteristics of this development model are: low investment, low risk, flexible operation, and quick results. To develop this model, we must pay attention to the following aspects: first, we must make good plans to prevent simple duplication of products; second, tap cultural connotations and improve product quality; third, implement industry quality standards and standardize services; fourth, strengthen farmer training. , improve the quality of employees.

Typical development models include Sanshenghua Township in Jinjiang District, Chengdu City, Sichuan City, Shi'an District, Chongqing City, Shiniu District, Nanjing City, Fubao Town, Anji County, Zhejiang Province, Tuanjie Town, Xishan District, Kunming City, Yunnan Province, and Xun Jishi Town, Hua County, Houchuan Village, Maiji Town, Tianshui City, Gansu Province, Chongdugou Village, Luanchuan County, Henan Province, Donggou Village, Shihe Town, Jinzhou District, Dalian City, Liaoning Province, Zhuqing Village, Xiangshui Township, Xiangtan County, Hunan Province, Tianjin Chuanfangyu, Ji County, City.

Second, relying on scenic area development

refers to isolating some service functions of nearby tourist attractions to attract surrounding farmers to participate in tourism reception and services. Farmers can also provide tourist products for tourists. and agricultural and sideline products, thereby promoting farmers’ income and prosperity and the development of surrounding rural areas. This development model must meet the following conditions: first, it must be close to key scenic spots; second, the number of tourists is large; third, surrounding farmers have tourism awareness and service awareness. When developing this model, attention should be paid to: strengthening the construction of supporting infrastructure to form certain service functions; cultivating farmers' awareness of tourism and service, and strengthening the organization and guidance of employed farmers.

Typical examples of this development model include Zhouping Township, Zigui County, Hubei Province, Dushi Town, Fangshan District, Beijing City, Wangjiang Village, Xinyi City, Guangdong Province, Shoushi Village, Wulian County, Shandong Province, and Zhongwei City, Ningxia Hui Autonomous Region. Yingshuiqiao Town, Shuiji Village, Taining County, Fujian Province, Wentang Town, Mingyue Mountain Scenic Area, Yichun City, Jiangxi Province, Nanqiang Village, Boao Town, Qionghai City, Hainan Province, Qiaoshang Township, Huguan County, Shanxi Province, Dalan Town, Yuyao City

Third, tourism town construction

It refers to a model that organically combines tourism development with urban construction, builds small tourist towns in towns with rich tourism resources, and promotes the development of rural tourism. . The conditions for developing this model are: first, there is a certain foundation for living conditions and infrastructure; second, unique tourism resources and high tourism appeal. This development model should pay attention to: scientific planning of small towns should be carried out to ensure that the implementation of the plan is not distorted; the relationship between resource protection and tourism development should be correctly handled based on sustainable development; investment should be increased through multiple channels to improve the infrastructure of small towns; Based on local realities, farmers' enthusiasm for participating in the construction of small towns should be fully unleashed so that farmers can receive tangible benefits.

Typical examples of this development model include Heshun Town in Tengchong County, Yunnan Province, Jiangwan Town, Wuyuan County, Jiangxi Province, and Xizhou Town, Dali Prefecture, Yunnan Province.

Fourth, the original ecological cultural village type

refers to the use of local original ecological village cultural resources, including the uniqueness of local living environment, architecture, singing and dancing, giving priority to protection and development according to local conditions. Tourism, a model to promote rural development. This type of development must be authentic to the local village and have unique cultural connotations. This development model should pay attention to: first, make a good tourism development plan for the whole village; second, introduce a market development mechanism to promote the development of tourism; third, properly handle the relationship between protection and development, emphasizing the protection of the local original ecological environment. .

Typical examples of this development model include Nanhua Village, Sankeshu Town, Kaili City, Guizhou Province, Yangchi Village, Fengkai County, Guangdong Province, Yunshe Village, Jiangkou County, Guizhou Province, Likeng Village, Wuyuan County, Jiangxi Province, Guizhou Province Tianlong Village, Tianlong Town, Pingba County, etc.

Fifth, relying on ethnic customs

refers to rural areas in minority areas, based on unique ethnic customs, vigorously improving infrastructure and tourism reception facilities, and guiding minority farmers to participate Tourism development and promotion of rural tourism development. This development model must be of a certain scale for ethnic minorities; the ethnic customs have unique charm.

This development model should pay attention to: first, carefully explore the customs and habits of local ethnic minorities to enhance their cultural taste and tourism attraction; second, guide local ethnic minority farmers to participate in tourism reception activities; third, improve the appearance and infrastructure of local villages condition.

Typical examples of this development model include Hala New Village, Meris Daur District, Qiqihar City, Heilongjiang Province, Tu Folk Tourism Village, Huzhu County, Qinghai Province, Fishery Village, Hezhe Township, Jinkou, Tongjiang City, Heilongjiang Province, and Jilin Hongqi Village, Antu County, Yanbian Prefecture, Xiborong Village, Molidawa Daur Autonomous Banner, Inner Mongolia Autonomous Region, Hongyan Village, Gongcheng Yao Autonomous County, Guilin City, Guangxi Zhuang Autonomous Region, etc.

Intransitive verb characteristic industry-driven

It refers to the implementation of specialized production and operation around a certain characteristic product or industrial chain within a village or town, relying on the unique regional advantages, one village, one industry development and promote the development of rural tourism. This model requires three basic conditions: the historical tradition and natural conditions for producing some specialty products; strong market demand driven by the corresponding industry; and a certain organizational form needs to achieve scale through industrial clusters. This development model must pay attention to: it must be positioned accurately, and it must be comprehensive but without special features; the government must not be offside, absent, or misplaced, and must establish a sense of service and avoid excessive intervention in the market; pay attention to the role of demonstration and leadership, and implement it step by step; strengthen agriculture and Integration of tourism; focus on marketing and independent innovation, and promote the brand with characteristics.

Typical examples of this development model include Huangcheng Village, Yangcheng County, Shanxi Province, Pangezhuang Town, Daxing District, Beijing City, Nongke Village, Youai Town, Pi County, Chengdu City, Sichuan Province, and Yannan Village, Meixian County, Guangdong Province. Feichachang Resort, Sandu Town, Ningde City, Fujian Province, etc.

Seven. Modern rural display type

refers to the development model that takes advantage of the situation in some economically developed rural areas to receive tourists and display the image of new rural areas. This model must be in rural areas with developed economy, convenient transportation and high visibility. When developing this model, we must pay attention to: first, we must properly handle the relationship between the development of tourism and the development of other industries; second, we must actively guide farmers to participate in tourism reception activities.

Typical examples of this development model include Huaxi Village in Jiangyin City, Jiangsu Province, and Xingshisi Village in Gannan County, Heilongjiang Province.

8. Agricultural tourism development type

It refers to the use of the knowledge, interest and participation of the agricultural production process to develop and plan tourism products such as sightseeing, leisure and vacation to satisfy tourists demand and promote the development of rural tourism. This development model must meet the following conditions

It refers to a development model in which villages with a good ecological environment use the ecological environment as a tourist attraction, develop sightseeing, leisure, and vacation tourism products, and promote rural tourism. This development model requires convenient transportation and good infrastructure conditions. This development model should strengthen the protection of the ecological environment and prevent environmental damage and degradation caused by tourism development; it should also cultivate the environmental awareness of tourism development operators and tourists.

Typical examples of this development model include Jiangxiang Village, Changshu City, Jiangsu Province, Shitang Road Village, Miyun County, Beijing City, Shaping Town, Dianjiang County, Chongqing City, Yanfeng Town, Meilan District, Haikou City, Hainan Province, Tengtou Village, Xiaowangmiao Town, Fenghua City, Zhejiang Province, Huangxing Town, Changsha County, Hunan Province, Luozheng Village, Minle Town, Beiliu, Guangxi Zhuang Autonomous Region, etc.

X. Red Tourism Combination

It It refers to using red tourism resources, combined with the development of red tourism, to promote the development of rural tourism. This development model must be carried out in villages with high visibility, rich revolutionary relics and relics, and a certain scale of tourism reception.

Needless to say, the biggest events held in Shaanxi Province this year are the 14th National Games and the 8th Paralympic Games. Xi Jinping personally attended the meeting and announced the opening of the sports meeting, setting off a new trend of national fitness.

Secondly, the 28th Agricultural High-Level Meeting was held in Yangling. It is indeed not easy to successfully hold a high-level agricultural meeting under the epidemic situation. Agricultural high-tech is an inexhaustible driving force for the continuous development and progress of agriculture.

7. Shaanxi Province Tourism Economic Development Strategy

Shaanxi Lvwen Group is a private enterprise.

Shaanxi Cultural Tourism Co., Ltd. (hereinafter referred to as Shaanxi Lvwen) is a company of Shaanxi Cultural Industry Investment Holding (Group) Co., Ltd. that focuses on six major industries: film and television entertainment, art investment, cultural tourism, cultural finance, modern media, and the Internet. A market-oriented and capitalized cultural tourism development platform created by the synergy of industrial clusters and economies of scale generated.

8. Shaanxi Tourism Group’s new projects in 2021

Introduction: Shaanxi Tourism Group Co., Ltd. is registered in the Shaanxi Provincial Administration for Industry and Commerce.

The legal representative is Zhou Bing, and its business scope includes related enterprise management; tourism resource development; investment, development and management of tourist attractions. Legal representative: Zhou Bing was established on December 25, 1998. Registered capital: 300 million yuan. Industrial and commercial registration number: 6100000013368. Enterprise type: limited liability company (solely state-owned). Company address: An aerospace base, No. 1 Hangchuang Road, Xi'an, Chang'an, An District, Xi'an, Shaanxi.