When choosing titles for Pinduoduo store products, many sellers actually hope to choose a good title, because if the title is well chosen, it can also generate a lot more search traffic, so the key to Pinduoduo titles is How to find words? What are the combination methods?

1. How to find keywords in Pinduoduo’s title?

1. Core words

Core words can be clearly described What is the product, such as a dress? If consumers want to buy a dress, they will definitely search for the word "dress". Generally speaking, the core word is what the product is, but if the product has different names, then there will be more than one core word.

Characteristics and requirements of core words:

(1) Core words generally consist of 2-4 characters to form a word or phrase, mostly nouns;

(2 ) There should not be too many core words, otherwise consumers will not know what the merchant sells;

(3) If the new product has no sales, the core words will be what you sell, and you cannot plagiarize;

(4) The core words have a stable search volume every day. If there are no searches or few searches, you need to change the product selection or core words.

2. Derivatives

Derivatives are modifiers of the core words in the title. Many derivatives will be recommended when searching. Buyers can find themselves more accurately through the recommended derivatives. For the desired product, highly popular derivative words can increase the exposure of the product. Derivative words can be divided into the following three types:

(1) Selling point words and marketing words

In search Enter the keyword corresponding to the target object in the box. Whether the product can be exposed and displayed has a lot to do with the core keyword. When the product appears on the search display page, whether the buyer clicks or not may have a lot to do with our derivative words. You can add selling point words such as high waist, floral, or impactful marketing words such as "buy one, get one free" to attract consumers to click.

(2) Attribute words, category words, unpopular words

Be sure to add words that describe product characteristics, such as packaging specifications, material functions and other attribute descriptors. Such words will attract Buyers with similar needs, and this part of the traffic is very accurate, and the exposure is highly converted. In addition, some unpopular descriptors that have fewer searches but are highly relevant to your product can also get small and accurate traffic.

(3) Brand words

If the product is a branded product and has a trademark, then presenting relevant information in the title can lock in quality consumers with brand demand intentions and improve the quality of the product. Exposure click-through rate and payment conversion rate.

3. Precise keywords

The product hot search words and drop-down box words in the merchant's backend data center, and the attribute words in the product display page on the buyer's mobile phone are all recorded by the system. Buyers frequently search for keywords, but sometimes because the comprehensive competitiveness of the product is not enough, the hot search words cannot show results. In this case, longer and more precise keywords are needed to allow buyers to accurately locate your products. .

(1) The scope of application of precise keywords:

Precise keywords are suitable for non-hot items, low-selling products, new products, etc. Use precise keywords to search, and the title information Matching the buyer's search terms is equivalent to eliminating many products with high sales volume and comprehensive indicators that have nothing to do with precise keywords, thus achieving higher rankings and stronger competitiveness.

(2) Advantages of precise keywords:

When the keywords are highly matched, this part of the traffic is very precise, and relatively speaking, it has a high purchase intention, so the payment The conversion rate will be higher.

2. Pinduoduo title keyword combination method

Combination suggestion 1: brand words + category words + core words + attribute words

Branded products It is recommended to use this combination to attract merchants who pay more attention to the brand, and also to lock in the traffic of brand fans. The conversion rate of precise traffic will be higher.

Combination suggestion two: hot search words + core words + precise keywords + unpopular words

If the product is not a brand and has no sales, you can use the combination method of suggestion one, because the product has no sales. For sales, if we use some hot search terms, under the same search conditions, our products will definitely not be very competitive, and there will be very few display opportunities.

Therefore, we have to use drop-down boxes and precise keywords to find precise customers corresponding to the products to match their needs.

Combination suggestion three: marketing words + core words + hot search words + selling point words

If it is a product that is participating in an event, you can use the combination of suggestion three. The products in the event In order to impact sales, in this case we must increase the search popularity of our products, use hot search words to increase the exposure of the product, and use marketing words and product selling points to attract buyers to click, which can increase sales in the short term.