1. Different modes: flagship stores are mainly established by agents, generally by regional agents of products, such as flagship stores of many clothing brands, while official online stores are self-operated or authorized by enterprises and individuals with registered trademarks. Generally, it is directly named after the brand with registered trademark.

2. Different scales: the flagship store should be authorized. Compared with specialty stores, stores are relatively large and comprehensive, which is the image of the company.

3. Different sales methods: official online stores can only be opened in online malls, and flagship stores can be opened online and offline.

Extended data:

Flagship stores can be subdivided into three different types:

1. Flagship stores that are officially operated, supplied and directly managed by the brand, such as the official flagship store of Adidas.

2. The other is not officially self-operated, such as Arthur's flagship store. In fact, the brand is designated for other companies to operate. Nowadays, many stores in Tmall operate in this way, which is also common. You can see that it is the flagship store of XX brand, but there is no official word.

3. There is also a flagship store called overseas flagship store, such as Skye. Companies registered overseas need to have their own registration information, and their names can't be called casually. They need to be authorized and certified. We can't see the business license, and we also need to provide the business license, power of attorney and the purchase certificate of the corresponding batch to settle in Tmall.

Summary: Most flagship stores sell genuine products, but the possibility of buying fakes is not ruled out. It is inevitable that we can buy fake and inferior products in online department stores, not to mention a mixed shop.

References:

Baidu encyclopedia-Taobao flagship shop

References:

Baidu Encyclopedia-Taobao.com