The difference between a trademark and a brand:

1. A trademark is part of a brand, and a brand includes a trademark. A trademark is the symbolic part of a brand, which makes it easier for consumers to identify different goods or services. The connotation of a brand is much more than that. The most lasting meaning and essence of a brand is its value, culture and personality. A brand is the result of a company's long-term efforts. , is the invisible carrier of the enterprise. Brand is people's evaluation and recognition of a company, its products, services, and cultural value, and it is a kind of trust. Therefore, brand is the embodiment and representative of the comprehensive quality of a product. When people think of a certain brand, It will always be associated with fashion, culture and value.

2. Trademarks belong to the legal category, and brands are market concepts. Trademark is a legal concept, which is mainly reflected in protecting the legitimate rights and interests of trademark owners through a series of legal procedures such as registration, renewal, transfer, use licensing, dispute resolution, etc. of trademark exclusive rights. Brand is a market concept that emphasizes the relationship between an enterprise and its customers over goods or services, as well as the maintenance and development of the relationship, guides customers to purchase goods or services, and builds customer brand loyalty.

3. Trademarks must be registered and approved, but brands can be decided by themselves. A trademark application needs to be submitted to the Trademark Office. After formal examination, substantive examination and announcement, etc., a trademark certificate can be obtained, which takes about one year. Brands are different. No one needs to approve what brand a company uses and how to use it. It is decided by the company. However, it is best for the brand to be consistent with the company's trademark to facilitate promotion and publicity.

4. Trademarks have national boundary restrictions, but brands do not. Trademarks are regional. Every country in the world has its own trademark law. A trademark registered in a country is protected by law only when used within that country. If it crosses national boundaries, it loses the right to protection in that country. However, for As far as brands are concerned, its scope of use is borderless and not subject to any restrictions.

Legal basis:

1. Article 56 of the "Trademark Law" stipulates that the exclusive right to register a trademark is limited to the registered trademark and the goods approved for use.

2. Article 3 of the "Trademark Law of the People's Republic of China" A trademark approved and registered by the Trademark Office is a registered trademark, including commodity trademarks, service trademarks, collective trademarks, and certification marks; the trademark registrant Enjoy exclusive rights to trademarks and are protected by law. The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.