The second step is usability analysis.

Step 3: Understand the user's search habits.

The fourth step is keyword consolidation.

Specific practices:

1, make a list of classified keywords.

2. Understand the characteristics of the industry where the project is located, list the appropriate core keywords, and classify them according to the content structure;

3. Investigate and simulate the search habits of target users (friends and netizens).

4. Record the keywords used by competitive websites as reference and analyze the reasons.

5. Use search engine keyword tools to export a large number of long-tail keywords, such as baidu promotion keyword tool, google adwords keyword tool, Baidu related search keywords and so on.

The fifth step is the optimization skills of keywords in e-commerce platform.

Step six, do a good job in the internal weight of the website.

Seventh, reasonable planning data analysis.