First of all, it should have legal elements. Any visible sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs and color combinations, and the combination of the above elements, can apply for registration as a trademark. Trademarks, such as audio and smell, which cannot be perceived by vision, cannot be registered in China.

Second, trademarks should have distinctive features. The distinctive features of trademarks can be obtained in two ways: first, the distinctive features inherent in the logo itself, such as trademarks with novel ideas and unique designs; The second is to obtain distinctive features through use.

A trademark can be composed of words, graphics, letters, numbers, three-dimensional signs and color combinations, and any combination of these things. In practice, trademarks have the following basic forms:

(1) consists of only characters.

(2) It can also be composed of letters alone.

(3) Trademarks consisting only of numbers.

(4) Trademarks consisting only of graphics.

(5) A combined trademark can be a combination of any two or more elements in words, numbers, letters and graphics.

(6) use the three-dimensional logo and color combination to register the trademark, that is, the three-dimensional trademark.