Philip Morris is the world's largest packaged food company and the largest cigarette manufacturer, the world's second largest beer manufacturer, and the largest food manufacturer in the United States. As a holding company, Philip Morris does not directly engage in business activities, but engages in the business of cigarettes and food through its subsidiaries. The famous Marlboro cigarettes are produced by this company. In addition, the company is also involved in the financial services and real estate markets. Basic introduction Chinese name: Philip Morris Company performance: 1999 revenue of 61,751.0 million U.S. dollars Founded: 1954 Company products: Kraft Foods, Marlboro cigarettes, etc. Country: United States Ranking: No. 2 in the world Company profile, development history, Company Profile Philip Morris (PHILIPMORRIS PRODUCTSINC) Date of establishment: 1954 Company products: Kraft Foods, Marlboro cigarettes, Miller beer, Maxwell coffee, etc. Company performance: operating income in 1999 was US$61,751.0 million. Employee development: As the world's largest consumer goods manufacturing company, Philip Morris believes that employees are one of the important factors for their success. Discovering talents and cultivating outstanding professional development talents are the key to ensuring their continued development. Philip Morris provides training and Every employee will benefit from the opportunity to learn. Development History In 1990, the company ranked 15th among the world's 500 largest industrial companies listed by Fortune magazine with annual sales of US$44.323 billion. In the same year, the company's annual profit was US$3.54 billion, ranking 5th; the company's total assets US$46.569 billion, ranking 14th. In 1991, the company's annual sales further increased to US$48.064 billion, still ranking 15th. In the same year, the company's profit increased to US$3.927 billion. In 1992, the company's annual sales increased by 4.3% compared with 1991, reaching US$50.157 billion, ranking 17th among Fortune 500 companies; the company's annual profit increased by 64.3%, reaching a record level of US$4.939 billion, ranking first among Fortune 500 companies. Ranked 2 among the 500 companies; the company's total assets also increased to US$50.014 billion, ranking 16th. In 1993, the company's annual sales increased by 1.1% compared with 1992, reaching 50.621 billion U.S. dollars, ranking 15th; the company's annual profit dropped by 37.4% from the previous year, to 3.091 billion U.S. dollars, ranking 5th; the company's total assets were US$51.205 billion, ranking 14th. In 1994, the company's annual sales increased by 6.2% to reach 53.776 billion US dollars, ranking 28th among the 500 largest companies in the world listed by Fortune magazine after changing the ranking method; in the same year, the company's annual profit increased by 52.9% compared with the previous year. , reaching US$4.725 billion, ranking 6th; the company's total assets are US$52.649 billion, ranking 143rd. In 1995, the company's annual sales dropped slightly from 1994, to US$53.139 billion, ranking 31st; however, the company's annual profit increased by 15.3% from the previous year, to US$5.450 billion, ranking 5th; the company's assets The total amount is US$53.811 billion, ranking 151st. It can be seen that since the 1990s, although the company's operations have fluctuated due to the impact of the economic crisis, overall, the company's sales growth and profit status have been relatively healthy, and in the past two years There has been a strong momentum of development in 2016, and its development prospects are promising. The predecessor of Philip Morris was a tobacco store founded by Philip Morris in London in 1847. From 1854 onwards, the store began producing its own cigarettes. Towards the end of the century, William Curtis Thomson purchased the business and made it prosperous. In 1902, the company introduced its cigarettes to the United States. However, under the suppression of the United States Tobacco Trust at the time, the company's business developed slowly. In 1911, the federal government ordered the dissolution of the tobacco trust, and the company's business gradually improved.

In 1919, American investors bought the company and developed production and sales operations in the United States. During the Great Crisis of the 1930s, the company launched Philip Morris economy brand cigarettes suitable for general consumer tastes, which were very popular. The company thus became a low-price competitor to American tobacco companies R.J. Reynolds and Lidget-Mer. Tobacco companies including the three major tobacco companies, including Elles, are engaging in price competition. However, until the mid-1950s, the company was only a minor player in the U.S. tobacco market. In 1954, the company merged with Benson and Hedges Company, which produced Congress brand cigarettes, which brought a major turning point in the company's operations. This merger not only significantly expanded the company's business, but also gained the company Benson's president, William Kalman. Under his leadership, the company achieved one of the most brilliant achievements in business history, turning a Marlboro brand of cigarettes mainly marketed by women into the world's largest-selling brand-name product favored by men, thus enabling the company to establish a strong presence in the domestic market. It has achieved a leading position in the world and challenged the dominance of British American Tobacco in foreign markets. In 1968, the company launched Virginia Mild, a cigarette specifically produced for women. By the mid-1970s, the company had become the second largest tobacco company in the United States after Reynolds. In 1978, the company acquired the international operations of the Lidget Group, including the rights to sell cigarettes outside the U.S. market under the Lamp; M, Lark, Chesterfield, Eve and Decade brands. After entering the 1980s, the company purchased 50% of the shares of Rosemons Tobacco Holding Company in 1981, further expanding its business, and eventually replaced Reynolds Company's position, becoming the world's largest tobacco company. In 1986, the company merged Benson-Hedges Canada and Palmer-Rosemmons to form Rosemons-Benson and Hedges, in which Philip Morris held a 40% stake. In 1989, the company sold off these shares and began to gradually shrink its tobacco business to avoid becoming a public target. While developing the tobacco industry, the company also began to implement diversified operations in the late 1950s, focusing on three areas: first, the packaging industry. In 1957, the company merged with the paper-making enterprise Mill Printing Company, and in 1958 it acquired Polymer Industrial Company, and formed an industrial division based on these two companies. Second, the beer industry. In 1969, the company purchased 53 shares of Miller Brewing Company, a subsidiary of W.R. Grace Company, and in 1970 purchased the remaining shares, thereby fully controlling the company. According to the company's deployment, Miller Brewing Company changed its advertisement from the original "bottled beer and champagne" to a moving image of white-collar workers running towards "Miller Era", implying that this kind of wine is most suitable for workers after a hard day's work. In addition, the company also anticipated that people would be more concerned about calorie content, so it launched a light beer called Miller Lite and captured a considerable domestic market. This aroused the resistance of Anhui Ze-Busch Company, the largest light beer manufacturer in the United States, and the two companies launched a fierce competition. By the early 1980s, the two companies together accounted for more than 50% of the U.S. market. By the late 1980s, this proportion had risen to 63. Miller's share of the U.S. market more than tripled. In addition, the company also merged with Qigao Company in 1978, trying to achieve the same success as Miller Brewing Company, but failed and had to sell it in 1986. Third, the food industry. In 1985, the company merged with General Foods, the largest coffee scone and frozen vegetable processing company in the United States, for US$5.6 billion. In 1987, it merged with Kenco Coffee Company (a British company). In 1988, the company merged with its largest coffee scone and frozen vegetable processing company for US$13 billion. The history goes back to 1903 with the Kelaf Company. According to calculations, the capital used by companies in mergers and acquisitions in the 1980s amounted to US$18 billion. In 1989, KGF merged with General Foods to form KGF. In 1990, this new company acquired the Swiss coffee and candy manufacturer Jackba Sukad for US$4.1 billion, making the food industry gradually become the company's new core business.

The development of the three core businesses has enabled Philip Morris to continuously improve its position in the American industry. In the early post-war period, the company was not yet included in the 300 largest industrial companies in the United States. It entered the top 300 only after merging with Benson Corporation in the mid-1950s. It entered the top 200 large companies in the 1960s, and it was updated after the mid-1970s. Become a member of 100 Clubs. In 1975, the company's annual sales were only US$3.642 billion, which rose to US$8.303 billion in 1979, more than doubling in five years. During the same period, the company's annual profits also increased from US$212 million to US$508 million. According to estimates, from 1955 to 1983, the company's annual sales growth rate was 24.7. After entering the 1980s, the company continued to maintain rapid growth. From 1982 to 1991, the company's annual sales increased from US$9.102 billion to US$48.064 billion, with an average annual growth rate of 20.3%; during the same period, the company's annual profits increased from US$782 million to US$3.927 billion, with an average annual growth rate of 19.6% . Maintaining such a high growth rate for such a long period of time is rare not only in the traditional industrial sectors of the United States, but also in the so-called emerging industrial sectors. Philip Morris' products can be mainly divided into four categories: ⑴ Tobacco. In 1991, tobacco accounted for 42% of the company's annual sales and 72% of the company's annual profits. It is the company's most important core business. Morris held approximately 43% of the 220 billion cigarettes sold in the United States in 1991. In addition to Marlboro, its famous brand products also include Benson & Hedges, Merit, Virginia Slims and other brands. Since 1991, the company has also developed Marlboro Medium cigarettes with low tar content and other low-nicotine cigarettes. Among them, Marlboro cigarettes have been the best-selling cigarettes in the world since 1972, ranking first in sales of all kinds of cigarettes. Currently, the company has 10 processing plants in the United States, seven of which are in the Richmond area, two in the Louisville area, and one in Cabarrus County. According to the US "Financial World", in 1994, the Marlboro trademark was rated as the second most valuable trademark in the world, with a market value of US$33.045 billion. In 1993, it ranked first. ⑵Food. In 1991, 50% of the company's annual sales came from such products, and Kelaf General Foods was the main undertaker of this type of business for Philip Morris. The company is the largest manufacturer of packaged groceries, coffee, cheese, and processed meats in the United States. Among them, the General Foods Division mainly produces Maxwell House, Sanka and Brim brand coffee, Country Time brand beer, Minute brand rice, Good Seasons brand salad dressings, etc. The Kairav ??division mainly produces Velveet and Cheez Whiz brand cheeses; Miracle Whip brand salad dressings, etc., and is known as the king of cheese and similar product processing. In addition, the company has also successfully developed fat-free products, such as Sealtest brand rice paste and Entenmann brand roasted candy. Oscar Meyer Foods, a subsidiary of Morris, is also the largest producer of processed meat and poultry products in the United States. Its main trademarks are Oscar Mayer, Louis Rich, etc. Kevlar General Foods' frozen products division also produces and supplies frozen foods such as quick-frozen vegetables and frozen milk. ⑶ Beer. In 1991, the sales of such products accounted for about 7% of the company's total sales, and these products are mainly operated by Miller Brewing Company. Its famous brand products include Miller Lite, Miller High Life, Meister Brau and Milwaukee's Best. The company owns and operates eight breweries across the country. ⑷Financial services and real estate. It is mainly operated by Philip Morris Investments and Mission Viejo. Its main business is to provide capital financing to customers and suppliers of the company's branch enterprises, and to engage in real estate planning, development and sales activities in California and Colorado.

In the 1980s, China and Philip Morris conducted frequent trade exchanges, mainly through import, export and compensation trade. In 1993, Philip Morris invested in China and established a subsidiary in China to be responsible for production and sales in the Chinese market. By 1998, Philip Morris' international market revenue exceeded US$5 billion. Now Philip Morris Cos., the world's largest tobacco company, will spend US$18.9 billion to acquire Nabisco Holdings Corp., together with its Oreo biscuits and Ritz biscuits, to form Kraft's food business unit. So far, it has become a leading product on the market. With 7-UP, 7-UP International was originally part of the Philip Morris Group, which is the world's largest tobacco company (Marlboro) and also operates the beverage (7-UP) and packaging industries. In the 1980s, the Morris Group reorganized, divested the packaging industry and 7-Up, and acquired other food companies (including Kraft Foods). So in 1986, Pepsi-Cola acquired 7-Up from Philip Morris. 7-up left Morris and became the flagship brand of PepsiCo. With its "non-Cola" concept, the 7-up brand has become the third largest beverage in the United States after Coca-Cola and Pepsi-Cola. Kraft Foods Co., Ltd. is a member of Kraft Foods Co., Ltd., a subsidiary of Philip Morris Group Co., the world's largest consumer products company. Philip Morris Group Co., Ltd.'s businesses include tobacco, food and beer, and rank first, second and third respectively in the world in related industries. Currently, the Philip Morris Group employs approximately 137,000 people worldwide. Kraft Foods Co., Ltd. is the largest food company in North America, employing approximately 60,000 people worldwide. Kraft's three core product lines are coffee, candy, dairy products and beverages. Among them, the most prestigious brands include Kraft, Maxwell House, Tang, Sugus, Milka, Toblerone and Jacob Suchard. Shah) etc. Currently, Kraft Foods has a number of wholly-owned or joint ventures in China, including: Kraft Guangtong Food Co., Ltd., Kraft Tianmei Food (Tianjin) Co., Ltd., Nabisco (China) Co., Ltd. and United Biscuit (China) Ltd. etc. Kraft Foods Co., Ltd. is the world's largest coffee manufacturer. In 1985, Kraft Foods Co., Ltd. and Guangzhou Light Industry Group Co., Ltd. jointly established Kraft Guangtong Food Co., Ltd. In 2001, Kraft Guangtong Food Co., Ltd. became a wholly-owned company of Kraft Food Co., Ltd. Kraft Guangtong has advanced coffee production technology and outstanding talents to produce world-famous Maxwell coffee. The product series includes Maxwell instant coffee, Maxwell three-in-one coffee, Maxwell coffee milk powder (non-dairy creamer) and Maxwell coffee milk powder gift box. Maxwell coffee sells well at home and abroad for its excellent quality and outstanding brand, and is very popular among consumers.