1. I want to know the detailed information of CK underwear. I want to know the history, design, factory, models, etc. of CK underwear.
cK, this big American brand that claims to "make men the sexiest", Designer Calvin Klein's name is embroidered on ***'s waist, which is very conspicuous.
Most of cK's trousers are very simple, usually black, white or light gray knitted trousers. But cK***’s advertisements are very provocative. One of the black and white advertisements shows the famous model Bruse Weber looking like the beautiful boy Adonis in Greek mythology, looking slightly tired against the background of the blue sky. leaning against white rocks, wearing only a pair of Calvin Klein pants.
This advertisement once attracted the attention of countless American women, who bought cK underwear for their husbands and boyfriends. cK underwear became a classic choice and spread all over the world. A survey data shows that urban women account for 60% of underwear consumers.
Compared with the increasingly growing women's underwear market, China's men's underwear market is currently in its primary development stage. Relevant statistics show that the current production of men's underwear is only 1/6 of the production of women's underwear.
However, judging from the actual capacity of the market, China has a large population of male consumers and a large demand for underwear brands. It is obvious that men's clothing will have a lot of room for development in China. 2. CK’s brand history
CK (Calvin Klein) is the largest designer brand in the United States and has won prestigious clothing awards four times in a row. Calvin Klein has three major brands: "Calvin Klein Collection" (high fashion), "CK Calvin Klein" (high-end ready-to-wear), and "Calvin Klein Jeans" (denim). In addition, it also operates casual wear, socks, underwear, pajamas, swimwear, and perfume. , glasses, home furnishings, etc.
Calvin Klein was born in the Bronx, New York, USA in 1942. After graduating from the famous New York Fashion Institute of Technology (F.I.T.) in 1962, he worked as a design assistant and freelance designer. In 1968, he founded the Calvin Klein brand. Calvin Klein advocates minimalism and a modern urban feel. It uses a large number of natural materials such as silk, satin, linen, cotton and wool, combined with neat tailoring and neutral colors, to present a clean and perfect image, which also establishes Calvin Klein's design. keynote. In the early days of design, Calvin Klein launched simple and elegant suits and jackets, which were immediately favored by New York department stores, making Calvin Klein famous. Later, Calvin Klein's simple lines and restrained design created a comfortable and pleasant dressing attitude. , coupled with its simple style and easy mass production, it was deeply loved by the middle- and upper-class urban tastemakers at that time. In the late 1970s, Calvin Klein launched a new denim series, with the beautiful baby Brooke Shields*** as the spokesperson, and said in the TV commercial: "There is nothing between me and my Calvin!" It is very provocative. Sexy words connect sexy and CK jeans, which greatly increases sales. Afterwards, with the Underwear underwear series released in 1982, CK used charming advertisements to push underwear from a must-have item in daily life to the fashion stage that everyone pursues. Perfume is another highlight of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One unisex perfume first launched in 1994 and the subsequent cK be once again successfully provoked gender barriers. The concept makes Calvin Klein reach the top again.
In 2003, New York's PVH Group acquired Calvin Klein. Calvin Klein himself stepped back behind the scenes, and Italo Zucchelli and Francisco Costa became the design directors of men's and women's wear. However, judging from the design series launched by new designers in the past year or two, the two still continue to carry out their duties. It continues Calvin Klein's consistent urban simplicity spirit and maintains the CK classics. 3. CK-related historical events
Calvin Klein owns three major brands: Calvin Klein, CK Calvin Klein, and Calvin Klein Jeans. It also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, Home furnishings, etc. The most impressive thing about Calvin Klein is its unique marketing technique, which reinterprets jeans, underwear, perfume, naked or semi-nude images from a modern perspective, constantly teasing the audience's vision, and distinguishing sexiness from the Calvin Klein brand image. The superior number has set off a whirlwind since the 1970s and 1980s.
Calvin Klein was born in the Bronx, New York, USA in 1942. After graduating from the famous New York Fashion Institute of Technology (F.I.T.) in 1962, he worked as a design assistant and freelance designer. In 1968, he founded the Calvin Klein brand. Calvin Klein advocates minimalism and a modern urban feel. It uses a large number of natural materials such as silk, satin, linen, cotton and wool, combined with neat tailoring and neutral colors, to present a clean and perfect image, which also establishes Calvin Klein's design. keynote. In the early days of design, Calvin Klein launched simple and elegant suits and jackets, which were immediately favored by New York department stores, making Calvin Klein famous. Later, Calvin Klein's simple lines and restrained design created a comfortable and pleasant dressing attitude. , coupled with its simple style and the advantage of being easy to mass-produce, it was deeply loved by the middle- and upper-class urban tastemakers at that time.
In the late 1970s, Calvin Klein launched a new denim series with beautiful baby Brooke? Snowders became the spokesperson and said in the TV commercial: "There is nothing between me and my Calvin!" The highly provocative words connected sexiness with CK jeans, which greatly increased sales. Afterwards, with the Underwear underwear series released in 1982, CK used charming advertisements to push underwear from a must-have item in daily life to the fashion stage that everyone pursues. Perfume is another highlight of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One unisex perfume first launched in 1994 and the subsequent cK be once again successfully provoked gender barriers. The concept makes Calvin Klein reach the top again.
In 2003, the New York PVH Group acquired Calvin Klein. Calvin Klein himself stepped back behind the scenes, and Italo Zucchelli and Francisco Costa became the design directors of men's and women's wear. However, in the past one or two years, the design series launched by new designers have It seems that the two still inherit Calvin Klein's consistent urban simplicity spirit and maintain the CK classics. 4. What is the history of Calvin Klein
From the establishment of his company in 1968 to the present, Calvin Klein has been in the fashion industry for forty years, enjoying a high reputation and is considered to be the "American fashion" today. representative figures. He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual yet elegant." Since its rise in the 1970s, the consistent modern urban style has been deeply loved by tasteful groups.
Calvin Klein's works are clean and meticulously tailored, showing a simple and neat fashion style in elegant, neutral-toned fabrics, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has international characteristics. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities respond to my designs because their lives and needs are very similar. No matter where they live, modern people have their own universality. ” 1968. , Calvin Klein launched women's coats for the first time, which was immediately favored by New York department stores and placed a large number of orders, making Calvin Klein famous. After that, Calvin Klein's clean lines and restrained styling not only captured the hearts of buyers and fashion media The affirmation and a comfortable and pleasant attitude towards dressing will lay the foundation for a huge fashion industry in the future.
Calvin Klein likes a clean and perfect image, so it is also reflected in its clothing. It uses natural materials such as silk, satin, linen, cotton and wool, paired with neat tailoring, to present a noble style that remains to this day. Never changes. Calvin Klein has a very keen sense of fashion. In the late 1970s, Calvin Klein launched an original denim series, using the beautiful baby Brooke Shields as the spokesperson, and said in the TV commercial: "There is nothing between me and my Calvin." No!" These provocative words immediately increased sales. Similarly, the Underwear underwear series released in 1982, paired with advertisements with provocative images (such as Marco Wahlberg), changed the world's perception of underwear and became a fashion that everyone is pursuing. Perfume is undoubtedly the representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One unisex perfume first launched in 1994 and the subsequent cK be broke the concept of gender barriers. Let the brand career reach its peak again.
"Minimalist style" is Calvin Klein's "registered trademark" in design, and it is also a popular trend today. But when "minimalist style" is no longer a popular trend, will it change? ? Regarding this question, the confident Calvin Klein once said, "I think my design philosophy is more towards modernism, and I will continue to focus on aesthetics - tending to emphasize a pure, simple, relaxed and elegant spirit. I always try to express Pure, sexy, elegant, and I also try to be consistent in style and true to my dreams. I think people will understand better what I want to present, and they will appreciate it and respond positively.
Advertising is the best focus for Calvin Klein to express its creativity. Since its launch, the "sexiness" presented by the strong visual impression has been synonymous with Calvin Klein's advertising, and Calvin Klein is also very good at shaping character images. He became famous through his single-handedly Super models such as Christy Turlington and Kate Moss are both extremely popular. Calvin Klein is very fond of nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen naked or semi-nude. The visual impression is provocative, very sexy but not vulgar. Therefore, Calvin Klein remains popular at all times. First line.
One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertisements: his advertisements often use nude portraits, aiming to create a perfect and artistic image; but sometimes Klein also plays around with the edges. For example, in its underwear advertisements, it used an underage female model to pose in erotic underwear, which caused a lot of controversy and was also criticized by the British Advertising Standards Agency. interference.
Sexiness in Calvin Klein's concept is diverse, so the skinny and decadent past of the past have been missing from his recent advertisements, replaced by a group of energetic, youthful and healthy young people with bright smiles, that passionate Charm easily captures the hearts of consumers.
Calvin Klein said that he wants to design clothes for modern women who are active in social life and family life, and seek a balance between them. They are a group of women who value their souls, look kind and kind, but don't spend much time in front of the full-length mirror. They want an effortless, casual yet elegant look and I believe this is where fashion will be in the future. In terms of appearance, Calvin Klein women are fresh, naturally beautiful, and not unreally charming.
In 2003, Calvin Klein experienced a major change. Due to the equity sale, Italo Zucchelli and Francisco Costa served as the design directors of men's and women's wear respectively. Calvin Klein himself retired behind the scenes as the design soul and had important Strategy and decision-making power, but judging from the spring and summer of 2004, the two still continued the spirit of Calvin Klein and made the classic style immortal. 5. Who can tell me the history of ck?
Calvin Klein, whose card was recently smashed by animal protection supporters (actually the protectionists who didn’t understand the situation mistook CK for Karl Lagerfeld), were elected together with Donna Karan. Taking the luxurious version of military uniform as the main look, Calvin Klein did use more leather elements in the autumn and winter of 2001, but it still pales in comparison to the old brands in Milan and Paris that always love to use fur. This season, Calvin Klein's leather is thick in texture but still light in weight, and its ability to handle leather can be said to have truly reached a new level.
This season’s Calvin Klein men’s clothing is mainly based on military style, creating a series of simple and clean looks with detailed workmanship. The styles are mostly paired with windbreakers, sailor double-breasted suits or large-collar military jackets. Collared shirts and sweaters, as well as the lower body are all small straight-legged ones, and the materials are mainly cashmere, wool, embossed leather, and suede. For example, wear a dark burgundy cashmere military jacket with stiff shoulders, paired with a berry purple large lapel leather jacket, and a black striped shirt underneath; or wear a military jacket with dark blue leather trousers.
Calvin Klein has never used the black and white colors that are the standard of minimalism. Instead, it mainly uses blue-green and dark brown earth tones. In spring and summer, it is light sky blue, sea blue and pink peach. , in autumn and winter, there are deep versions including moss green, olive green and dark blue, a dark blue lapel top with a turtleneck sweater, and dark purple waxed trousers on the lower body. From a distance, it seems to be all black, but up close there are Different levels of color sense. A chocolate double-breasted large lapel jacket paired with a mustard yellow turtleneck and cotton mustard yellow trousers creates another lively atmosphere.
When it comes to simplicity, Calvin Klein is definitely the first choice. Regarding the lack of creativity with almost no changes in styles, he responded with subtle changes in materials and detail tailoring. This season, he combined thick-knitted sweaters with zippers. The effects of the zip coat and flat out-fit pocket designs, as well as the superbly processed leather that not only fits the body warmly but also feels great to the touch, are stunning. The fashion power of this minimalist master has obviously not stopped yet. 6. The origin of CK clothing
Calvin Klein is the largest designer brand in the United States. It has won famous clothing awards four times in a row; its related products are endless and the momentum is extremely amazing.
Calvin Klein has always adhered to perfectionism, and every piece of Calvin Klein fashion is perfect. Because it embodies the full New York lifestyle, Calvin Klein's clothing has become the favorite brand choice of the new generation of professional women.
Company profile:
Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous Fashion Institute of Technology (F.I.T) in New York, USA, in 1968 Founded Calvin Klein "Calvin Klein" company in 2011.
Calvin Klein is undoubtedly the most famous fashion designer in the United States. In addition to its high-end, high-grade classics, Klein is also an advocate of fashionable genderless perfumes and denim clothing targeted at young people.
Calvin Klein has three major brands: Calvin Klein (high fashion), CK Calvin Klein (high-end ready-to-wear), and Calvin Klein Jeans (denim). It also operates casual wear, socks, Underwear, pajamas, swimsuits, perfumes, glasses, home furnishings, etc. 7. Can anyone tell me the history of CK
6. Calvin Klein - Product Introduction Perfume name: ck one Brand: Calvin Klein Fragrance: Citrus fruity fragrance Top notes: bergamot, cardamom , fresh pineapple, papaya, lemon Middle notes: jasmine, lily of the valley, rose, nutmeg, lily, orris After notes: musk, amber, sandalwood, cedar, oak moss Name: ck Be Brand: Calvin Klein Fragrance: citrus moss Fruity top notes: mint, lavender, Chinese tangerine, bergamot Middle notes: magnolia, peach blossoms Back notes: musk, callus, acacia Name: ck one Graffiti *** Graffiti bottle brand: Calvin Klein Year : 2003 Fragrance: Citrus fruity fragrance Top notes: bergamot, cardamom, fresh pineapple, papaya, lemon Middle notes: jasmine, lily of the valley, rose, nutmeg, lily, orris Base notes: musk, amber, sandalwood, Cedar, Oak Moss Espo Street Style/Futura Future Style/Delta Architectural Style Name: Truth Real Women's Perfume Brand: Calvin Klein Fragrance: Fresh Floral Fragrance Top Note: Bamboo, Peony Middle Note: Albizia Julibrissin, Acacia Flower, Vanilla After Note: White amber, fragrant wood, musk Name: Truth Real Men's Perfume Brand: Calvin Klein Fragrance: Fresh Woody Fragrance Top Note: Green Buds, Perilla, Cardamom Middle Note: Sunshine Woody Fragrance Base Note: White Patchouli, Red Cypress, Wakabu wood Name: Crave Desire Unisex Perfume Brand: Calvin Klein Year: 2003 Fragrance: Fresh and fruity Top notes: Star fruit, bergamot, grass, sweet orange, palm leaves Middle notes: Coriander leaves, bell pepper Fruit, cardamom, basil leaves, sage Aftertaste: birch, vetiver, musk, sandalwood, moss, tonka bean, nutmeg Name: ETERNITY Eternal Men's Fragrance Brand: Calvin Klein Fragrance: Woody Fragrance Top notes: lavender, mandarin Middle notes: jasmine, sage, geranium, basil Base notes: rosewood, sandalwood, vanilla, amber Name: ETERNITY Eternal women's fragrance Brand: Calvin Klein Fragrance: Elegant floral fragrance Top notes: Flavor: green leaves, red tangerine Middle flavor: jasmine, rose, violet, lily, lilac, carnation Base flavor: sandalwood, musk vanilla, amber Name: ck one Christmas red bottle *** Edition Brand: Calvin Klein Fragrance: Citrus fruity fragrance Top notes: bergamot, cardamom, fresh pineapple, papaya, lemon Middle notes: jasmine, lily of the valley, rose, nutmeg, lily, orris Base notes: musk, amber, sandalwood, cedar, oakmossck CONTRADICTIONContradictory female fragrance: It is an oriental floral fragrance.
Top notes: Chinese oil tree, pepper, pure white mountain plum blossom, valley orchid. Middle notes: lily of the valley, jasmine petals, precious roses, peony. Bottom notes: agarwood, tonga wood, satin wood, Sandalwood Name: Contradition Ice and Fire Compatible Men's Perfume Brand: Calvin Klein Fragrance: Oriental Top notes: lime, clementine, frost leaf, sage, lavender Middle notes: cardamom, coriander, cardamom tree, Pepper Bean Base Note: Ebony, Mint, Sandalwood Name: Contradition Ice and Fire Compatible Men's Perfume Brand: Calvin Klein Fragrance: Oriental Top Note: Lime, Clementine, Frostleaf, Sage, Lavender Middle notes: cardamom, coriander, cardamom, pepper. Base notes: ebony, mint, sandalwood. Calvin Klein’s men’s clothing brand was recently smashed by animal protection supporters (actually, the protectionists who didn’t understand the situation mistakenly took CK for CK). Karl Lagerfeld, and Donna Karan both chose luxurious military uniforms as their main look. In the autumn and winter of 2001, Calvin Klein did use more leather elements, but compared with the old brands in Milan and Paris, which always love to use fur, they still look small. See the great witch. This season, Calvin Klein's leather is thick in texture but still light in weight, and its ability to handle leather can be said to have truly reached a new level.
This season’s Calvin Klein men’s clothing is mainly based on military style, creating a series of simple and clean looks with detailed work. The styles are mostly paired with windbreakers, sailor double-breasted suits or large-collar military jackets. Collared shirts and sweaters, as well as the lower body are all small straight-legged ones, and the materials are mainly cashmere, wool, embossed leather, and suede. For example, wear a dark burgundy cashmere military jacket with stiff shoulders, paired with a berry purple large lapel leather jacket, and a black striped shirt underneath; or wear a military jacket with dark blue leather trousers.
Calvin Klein has never used the black and white colors that are the standard of minimalism. Instead, it mainly uses blue-green and dark brown earth tones. In spring and summer, it is light sky blue, sea blue and pink peach. , in autumn and winter, there are deep versions including moss green, olive green and dark blue, a dark blue lapel top with a turtleneck sweater, and dark purple waxed trousers on the lower body. From a distance, it seems to be all black, but up close there are Different levels of color sense. A chocolate double-breasted large lapel jacket paired with a mustard yellow turtleneck and cotton mustard yellow trousers creates another lively atmosphere.
When it comes to simplicity, Calvin Klein is definitely the first choice. Regarding the lack of creativity with almost no changes in styles, he responded with subtle changes in materials and detail tailoring. This season, he combined thick-knitted sweaters with zippers. The effects of the zip coat and flat out-fit pocket designs, as well as the superbly processed leather that not only fits the body warmly but also feels great to the touch, are stunning. The fashion power of this minimalist master has obviously not stopped yet. Women's Spring/Summer 2008. 8. Development history of VERSACE
1913-1971, Gabrielle Chanel (Gabrielle Chanel) Since 1983, Karl Largerfeld (Karl Lagerfeld) Founder Gabrielle Chanel Chanel was in Paris, France in 1913 Founded Chanel, Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, and perfumes. Each of its products is famous, especially her perfumes and fashions.
2 Louis_Vuitton: Elegant Parisian temperament
LV’s various suitcases, handbags, backpacks, and wallets will launch new styles in about a month. The stylish and durable leather goods are made of Most of the leather is waterproof and anti-wear, and the extremely tough and solid stitching makes every LV leather product very durable. Each authentic LV leather goods has a unique number, which is stamped in an inconspicuous place. This is also one of the ways to identify authentic LV.
Over the years, LV's image has been professional and low-key, yet noble. Its clothing in basic colors such as black, white, gray, coffee, and natural colors, coupled with any style of LV leather bag, always highlights the unique temperament of the wearer. .
3 Dior: The highest spirit of French fashion culture
Founded in Paris in 1946, Dior women's clothing is a model of gorgeous elegance, starting from Hollywood stars Ingrid Bergman and Ava Garder. Today, Nicole Kidman and Madonna are both followers of Dior; from the wedding dress of Princess Margaret of the British royal family to the dresses worn by the Duchess of Windsor and Princess Diana when they attended major banquets. It's Dior's craftsmanship...
4 Gianni Versace - Italian luxury classic
Versace's design style is very distinctive, and he is an artistic pioneer with a strong sense of unique beauty, emphasizing Happy and sexy, the neckline is often open below the waist. It captures the luxury and splendor of the classical aristocratic style, while taking full consideration of wearing comfort and properly displaying the body shape. Versace is good at using noble and luxurious fabrics, and uses bias cutting to skillfully transition between rigid geometric lines and soft body curves. Versace's suits, skirts, coats, etc. are all marked by lines to express the female body sexually. In addition, Versace, like other Italian designers, combines American sports and leisure wear with Italy's admiration for luxurious and high-end materials, creating a new "elegance" concept. The main customers of the Versace brand range from royal aristocrats to black rock musicians, with very different identities.
5 Prada: A legend in the fashion world
In 1913, PRADA established its first boutique in the center of Milan, Italy. The fashionable and high-quality products designed by founder Mario Prada Its series of handbags, suitcases, leather accessories and cosmetic cases have been favored and sought after by the royal family and upper class society. Today, this still popular boutique still has a high reputation and reputation among the Italian upper class. The value embodied in PRADA products has always been regarded as an extraordinary enjoyment in daily life.
6 Burberry: Strong British color
Burberry is a long-established British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it the "Gabirdin". It was named "Burberry" because of Edward VII's habitual command "Give me Burberry".
7 KENZO - Renoir in the fashion industry
KENZO's ready-to-wear brand quickly became famous in the international field, and Paris, Milan and Tokyo successively became the stages for him to display his talents and meticulous creations. KENZO expresses his creative ideas with a voice from Asia, and his outstanding talent has earned him the reputation of Asia's number one designer
8 Givenchy--International Fashion Giant
When When you picture Audrey Hepburn's elegant and graceful figure in your mind, do you know that behind that classic image, there is a famous designer who has tailored her image for more than 40 years - Givenchy. In 1952, fashion designer Xuberl de Givenchy founded Givenchy, a fashion store named after his surname, in Paris.
9 Valentino--the exclamation point of eternal elegance
Valentino is recognized as one of the most important designers and innovators in the history of fashion. From his unforgettable first fashion show in Piazza Pizzi in 1962 to receiving the Lifetime Achievement Award from the Council of Fashion Designers of America in 2000, Valentino's creative and entrepreneurial career became an important part of the Italian fashion scene. His name stands for imagination and elegance, modernity and timeless beauty.
10 Hugo_Boss---Elegant German style
The brand is divided into three brand marketing: Boss Hugo Boss, Hugo Hugo Boss, and Baldessarini Hugo Boss; it mainly sells men's and women's clothing, perfume, Watches, and other accessories. 〈Don’t say too much, more people know〉 9. What is the history of the development of bras
Missile bras became a trendy choice at the end of World War II.
Underwear styles in the 1910s
Strapless bra advertisements in the 1960s
In 1990, Madonna promoted wearing underwear outside
"Victoria's Secret" held its annual super show at the end of last year, and its ever-changing angel looks were its classic signature
CK captured millions of fashion fans with its simple and sexy style
In early 2007 Taiwanese supermodel Lin Jiaqi showed off this fantasy diamond bra at the underwear brand's tour exhibition press conference. It is made of 2,900 small diamonds inlaid in 10-carat white gold. It is worth approximately HK$47.56 million. It is called the world's largest bra. One of the most expensive bras.