STP strategy is a classic marketing strategy, also known as STP marketing or STP three steps. Here S refers to Segmentingmarket, which is market segmentation; T refers to Targetingmarket, which is target market selection; P is Positioning, which is product positioning. 1 Market segmentation According to demographic factors, Coca-Cola is targeting the population aged 14 to 64. Target daily life needs according to behavioral factors and establish a good brand image. According to social class, it is located in the middle and high-end social classes. 2 Target Market Coca-Cola is positioned as a mass consumer product, and everyone is its target market. 3. Product positioning: It is also positioned as a mass consumer product.