There are two brothers on the Internet, one is called Diaosi and the other is called Counterattack. The two brothers are inseparable. After Giant applied for the Diaosi trademark, on March 6, 2013, China Qingbao Interactive’s official Weibo website revealed that it had applied to register the trademarks “Counterattack” and “Counterattack Online Games”.
The popularity of counterattack trademarks reflects the phenomenon of creating happiness in the online game environment. The unique game group has been labeled as Diaosi, and "counterattack" allows Diaosi to reflect a unique value: Counterattack is an attitude towards life! After being fed up with the depressing and boring life, counterattack has risen to the level of a spiritual civilization need!
The application for a counterattack online game trademark is not a special case. More and more online game companies are targeting "hot words" with their trademark creativity, and Giant Online Game Company has registered "Diaosi OL" and even launched the "Diaosi OL" online game with the same name. It can be said that with the bombardment of hundreds of games a year, naming online game trademarks has become a super difficult problem, and there are even creative service companies in the industry that specialize in providing naming for games. This time, Zhongqingbao’s “Counterattack” trademark registration and the launch of “Counterattack OL” also followed the same route as Giant.
Industry insiders specifically pointed out that with the fierce competition in the game industry, game names have become increasingly difficult to come up with, and similar good-sounding nouns have basically been exhausted. The Internet word "counterattack" has not yet been registered, but now it has been used by Zhongqingbao first. From the name point of view, it is more suitable for the promotion of PK games and has a certain market value.
Zhongqingbao discovered business opportunities from the word "Counterattack", and after Giant Network announced "Diao Si OL", Zhongqingbao's official Weibo revealed that it had applied to register "Counterattack" and "Counterattack" online games "Trademark, according to industry insiders' valuation, the value of the trademark may exceed 10 million yuan.
"Diaosiwang" and "Counterattack Online Games" are both hot words jointly created by Internet groups. According to the inquiry, the Trademark Office of the State Administration for Industry and Commerce has accepted these two applications.
In the current world of online games, "Counterattack" can be widely used in PK and design games, and has a more positive effect. Counterattack online games are more clever than diaosi online games that blatantly treat the player group as diaosi. ”—An insider commented on Zhongqingbao’s registered “counterattack” trademark.