The relevant person in charge of Tianji Coal Chemical Industry Group Co., Ltd. told reporters that they had discovered many purchases of Tianji Group's "Tianji" brand series product packaging bags in Henan, Hebei, Shandong and other places, and also in 2013 We have cooperated with law enforcement agencies from various places to investigate and deal with similar cases, but because these fake "leather bag companies" are too flexible to evade, they often "cannot be burned out, but spring breezes blow". Obstacles: Infringement is easy but rights protection is difficult. What we have mentioned are several common trademark infringement phenomena currently occurring in the agricultural supplies industry. So why do these phenomena occur? What are the difficulties behind dealing with these phenomena? It is difficult to eliminate the negative impact on the market. Du Changhai, brand protection specialist of the legal department of Mosaic Agricultural Materials (Beijing) Co., Ltd., told reporters: "It is difficult for farmers to distinguish agricultural products, so it is easy to be misled. In the collection of Liaoning Mosaic Group When looking for relevant evidence of infringement, it was discovered that because the label was very similar to that of Mosaic Agricultural Materials, and also had the related words "Mason", many farmers were not able to clearly distinguish which products were produced by Mosaic Agricultural Materials and which ones. No. Therefore, there are many misleading phenomena, which have caused a certain negative impact on the corporate image of Mosaic Agricultural Materials, and it will take a lot of effort for Mosaic Agricultural Materials to eliminate these negative effects.” This is not the case for Mosaic Agricultural Materials. phenomenon, and many other companies are also facing this dilemma. Shi Qinglin, director of Tianji Group’s Agrochemical Center, also complained to reporters: “It’s fine if there are no problems with the infringing products. If there are problems, Tianji Group will have to take the blame. Farmers cannot distinguish between genuine and fake products. Once quality problems arise during use, Farmers seek compensation from Tianji Group. Therefore, even if the lawsuit is won and the infringing products are eliminated, the negative impact caused by the infringing products still cannot be eliminated, and the company is still the victim in the end. "It is difficult for reporters to regulate online information. During the investigation, a surprising phenomenon was discovered. Mosaic Cargill (Tianjin) Co., Ltd. (legal representative is Wang Rongxiang), which ultimately lost the case mentioned above, changed its name to Mesheng Fertilizer (Tianjin). Co., Ltd., although the company name has been changed, its corporate LOGO is still very similar to that of Mosaic Agricultural Materials (Beijing) Co., Ltd., and in the reporter's opinion, the distinguishing features are not obvious. Moreover, reporters can still see the words "Legg Mason Cargill" on some investment websites. In this regard, Du Changhai told reporters: "Some websites have a certain lag in updating user information, and some websites also publish corresponding erroneous information because their systems automatically review membership qualifications. Fortunately, after sending a letter to confirm, most of them will Some investment promotion websites have changed relevant information, but there are so many similar investment promotion websites that Mosaic Agricultural Materials cannot supervise all websites, so there is no good way to deal with this kind of phenomenon. "The Internet is the freest form of communication. Although the state continues to increase supervision of the media and relevant legislation has been introduced one after another, manpower will eventually be exhausted, and it is impossible to sift through the vast amount of websites and information one by one. In addition, the server running as the background of the website cannot undertake such screening tasks, so when the registered members of the website meet the relevant rules for website access, the server will let them go. This is why there are so many " Zombie fans” and “reviewers”. There are certain loopholes in relevant policies and laws. According to relevant lawyers, after any company registers a trademark, the Industrial and Commercial Administration will issue a "Trademark Acceptance Notice" to the company, and the company's registered trademark will enter a review period that is often 9 months. During this period, the law did not clearly stipulate that this trademark cannot be used. Therefore, many so-called "famous brand" companies will make full use of this nine-month review period to develop the market first. After the nine-month review period, if there is infringement of the trademark, these companies will abandon the trademark and replace it with another one. To a certain extent, this kind of phenomenon is rare, but it still causes certain harm to well-known companies themselves, because they are highly liquid and flexible. Often, after the company collects evidence, the 9-month review period has passed. , so it cannot be punished very effectively.