What is an enterprise trade name?

An enterprise trade name, or trade name, is an iconic word in the enterprise name that is significantly different from other enterprises in addition to administrative division, industry or business characteristics, and organizational form.

What is the company’s trade name and trademark? Can you give a specific example?

Trademarks are mainly used to distinguish goods. They represent the reputation of goods and must exist in connection with certain specific goods to which they are attached. Trademark rights are intellectual property rights;

Trade names It is mainly used to distinguish enterprises. It represents the reputation of the manufacturer and must exist in connection with the producer or operator of the goods. The right to a trade name belongs to the name right, so the right to a trade name is more closely related to the person or identity.

For example, Unilever is a trade name, used to distinguish companies

And Pantene, Head & Shoulders, China Toothpaste, etc. owned by Unilever, these are trademarks, used to distinguish different companies. Product

What is a trade name?

A trade name is the name of a company.

What are trade names, trade names and company names?

Shenyang Ark Intellectual Property Agency Co., Ltd. will answer for you: A company name is a symbol that distinguishes different market entities. It consists of administrative division, trade name (or business name), industry or business characteristics, and organizational form. Among them, trade name It is the main symbol that distinguishes different companies. It can be seen that the trade name (trade name) is part of the company name and is the most significant and identifiable part of the company name. The trade name (trade name) best reflects the unique characteristics of the commercial entity and is the symbol that can express the most fundamental difference between producers and operators of different commodities in the same industry. The company name is the place where the commercial entity operates, the trade name, the industry, the form of property liability, and the organization. A comprehensive expression of formal characteristics can reflect the various differences that exist between producers and operators of different commodities.

What is the meaning of corporate trade name

Evaluation and protection of goodwill

In the operation of the socialist market economy, the goodwill of an enterprise is an intangible asset. It has attracted increasing attention from people. Goodwill, like patents and trademarks, belongs to the category of intellectual property. Goodwill, an intangible asset, can bring profits to an enterprise just like its tangible assets such as equipment and factories, as well as intangible assets such as patents, trademarks, and trade secrets. As a result, some illegal operators and competitors have begun to infringe on the goodwill of enterprises. Therefore, protecting goodwill and stopping infringement have become an objective need to maintain the normal order of the market and an inevitable requirement to ensure and promote the healthy development of the socialist market economy.

What is goodwill? How to calculate the value of goodwill? This is not only related to corporate mergers and acquisitions, asset reorganization, and optimal allocation of resources, but also a prerequisite for its correct protection.

1. The meaning and nature of goodwill

Goodwill usually refers to the good production and operation efficiency of an enterprise due to its superior geographical location or proper organization, or due to its long history. An intangible asset that has accumulated rich experience in the enterprise, or due to advanced process technology and production know-how or due to its efficient management capabilities, makes the profitability of the enterprise exceed that of similar enterprises. Generally speaking, goodwill refers to an intangible asset that does not have a physical form and can provide certain rights to the enterprise in the ongoing operation of the enterprise and bring excess returns to the enterprise.

People’s understanding of the nature of goodwill is not uniform. It can be said that benevolent people see officials and wise people see wisdom. In the 1920s, Yang Rumei summarized the nature of goodwill into the following aspects in his book "The Theory of Intangible Assets": first, the specific value generated by good personnel relationships in the enterprise; second, It has existed for a long time and its value is relatively stable; third, it can be transferred; fourth, its value can be measured in currency when transferred; fifth, from a broad perspective, it is the result of the improvement of all organizational systems and proper management in the enterprise. benefits obtained. These views of Mr. Yang Rumei still have guiding significance for us to fully understand and understand the nature of goodwill.

In the 1970s, the famous American accountant Hendrickson gave the following three explanations for the nature of goodwill from an accounting perspective in his book "Accounting Theory": First, The value of goodwill towards the enterprise; the second is the value of expected future profits exceeding the normal remuneration portion of the total investment excluding goodwill; the third is the total valuation account that reflects the difference in the total value of the enterprise over the value of each tangible or intangible asset. His first two explanations regard goodwill as an independent asset with its own characteristics. The third explanation is to regard goodwill as a highly comprehensive pricing account.

Regarding the nature of goodwill, the author believes that it can be summarized into the following aspects:

(1) Goodwill is a unique characteristic of an enterprise that has superior operating profits. Economic resources that have the ability to bring excess returns in the future, which can make the enterprise's income level higher than the normal investment income level in the same industry;

(2) Goodwill can be measured in currency, The basis for its determination is the difference between the overall transferable value of the enterprise at a certain point in time and the fair value of its tangible assets and identifiable intangible assets;

(3) The formation and effectiveness of goodwill are related to the overall enterprise Relevantly, it cannot exist alone, nor can it be accurately referred to as the added value generated by a certain tangible or intangible asset;

(4) Goodwill can be purchased from the outside or formed internally. It is not only related to the tangible assets of the enterprise, but also to some immeasurable humanistic factors of the enterprise. The key is the internal management level and management efficiency of the enterprise. It can be said that various aspects of the enterprise in all stages of production and operation and in each link are Expenditures and costs are all related to the formation of goodwill;

(5) The value of goodwill will continue to rise and fall with changes in the internal and external economic environment conditions of the enterprise.

As an intangible asset of an enterprise, goodwill is an important asset of the enterprise. If an enterprise has good goodwill, it can be in a good position in the fierce market competition and can easily obtain bank loans when it encounters capital turnover difficulties. However, good goodwill is the result of long-term hard work of the enterprise. It is only gradually formed that once infringed by others, it will not only cause economic losses, but also damage the social image of the company. In serious cases, the company may go bankrupt.

Goodwill is the society’s comprehensive evaluation of an enterprise’s production and operation capabilities, product quality, credit status, after-sales service, social image, etc. As the intellectual property of an enterprise, goodwill has the general legal characteristics of intellectual property.

Goodwill has dual content of property and personal nature. Goodwill is an intangible...

What is the enterprise number required by JD.com

Registration on JD.com requires formal business license procedures. If there is a formal Only formalities require a business number --- from JD.com JIMI Post Bar

What is the difference between a business name and a business name? Give an example of whether the company name must not be transferred

Difference: 1. The company name is a necessary condition for establishing a legal person. It is generated before the company is established. After the company name is approved and registered in accordance with the law, the company can meet other conditions at the same time. Apply for establishment; a trade name is created by the enterprise based on the approved and registered name after the establishment of the enterprise and is used in business activities. 2 The enterprise name is a personality right and cannot be transferred; a trade name is a commercial personality right and has intellectual property rights. Properties can be transferred according to law. 3. The enterprise name shall be registered with the registration authority in accordance with the law and shall not be used without registration; the trade name shall be effective once used and no registration is required.

4 The company name generally reflects the location, industry and organizational form of the company; the literal name of the company generally does not reflect relevant information. 5 The company name is generally used in government management, contracts, litigation and other occasions; the trade name is generally used in advertising, product packaging Used in other business fields 6 An enterprise and its branches have names registered according to law, but only the enterprise itself can have a trade name. For example, a branch has a name registered according to law, but the branch does not have an independent trade name. In addition, the name of the enterprise is the company as a legal person. Or the name of an enterprise. This name belongs to a legal person's personal rights and cannot be transferred. It exists with the existence of the legal person and disappears with the demise of the legal person. It's like a person's name, and a business name is like a pen name. A person's name is related to personality. Applying for an ID card is like registering, and there is no need to register a pen name. Although it still represents you, it is still not as good as your real name.

What is the connection between a business name and a trademark?

There is no necessary connection. If a business name applies for a trademark, the risk is slightly smaller. If your reputation is high and consumers can equate your trademark and trade name by default, it means you have succeeded. Just like when you say Tmall now, you can directly think of Alibaba~

How to check the registered trade name

This trademark registration number does not exist or has expired. If you want to check the company name, you first tell What product does my trademark represent? Whether a trademark is text, English, numbers, or patterns, it’s hard to check if you don’t know anything.

What is Tmall’s corporate trade name? My company is called Guangzhou Shengyi Trading Co., Ltd.? What is my corporate trade name? ?

Definitely not, the company is near where I live