Gree is known to everyone as a world-famous brand, but few people know the origin of the name Gree. So, how did this company that produces electrical appliances come to be named Gree? Regarding the origin of the name Gree, this is There is a story in it.
Gree has attached great importance to the company name from the beginning. The name Gree evolved from Haili and Haile. The meaning of "Haile" is "Zhuhai Happy", and it is used as The air conditioner brand has been used for a year, and the market response has generally been very good. However, unfortunately, "Haile" has been registered by others. At this time, the company began to develop and grow, and the merger of Guanxiong Plastic Industry Company and Haili Air Conditioner Factory, This makes it particularly urgent for them to have their own brand.
At the end of 1990, the then general manager Zhu Jianghong brought two deputies to an office and said, "Don't do anything today. Don't go anywhere. Just sit here and think about the trademark. I can't think of anything." No one is allowed to go home!? Everyone thought for a long time and discussed. The English word for "happy" is GLEE, and the Chinese transliteration is "gree". It is particularly powerful and has a good meaning in Chinese. However, because this English name is so good, it may have been registered abroad. If the company develops abroad in the future, it will be a problem in the future. In order to avoid duplication with other trademarks in English-speaking countries, we followed the practices of Japan's SONY and other trademarks, changed one letter, and created a word that has a similar pronunciation to GLEE but definitely does not exist in English? GREE. This word does not exist in English, and its pronunciation is similar to several words: GLEE (happy), GREAT (great), GREECE (Greek), GREEN (green), etc. The three people became excited in unison. In this way, the "GREE" trademark, which contains the meanings of "happy, great, green", etc., was born in this small house. Since then, "Gree" has been quickly accepted by everyone as a well-known Chinese name. This is the origin of Gree's name.
Gree has been focusing on brand quality for so many years, and they attach great importance to even the smallest things. In 1995, Zhu Jianghong was inspecting in Italy. A customer complained that Gree’s air conditioner was noisy. He took it apart and took a look. , it was actually because a small sponge was not attached properly. Another thing is that there are small rust spots on the outdoor unit casing of a seaside hotel abroad (which used cold-rolled plates at the time). This is related to the weather at the seaside. In China, this is hardly a quality problem, but the company strives for excellence. ?Foreigners? However, they think that as long as there is a little problem with the product, it violates his rights. As soon as Zhu Jianghong returned to China, he raised a "sledgehammer" to pay close attention to quality. Among them, the outdoor unit casings of Gree air conditioners were all made of electro-galvanized sheets. For this reason, it cost 1,500 yuan more per ton of raw materials and more than 1 yuan per year. 100 million.
In 2005, Gree announced that if you buy a Gree air conditioner, you will get free maintenance for six years. This ground-breaking move demonstrates Gree people’s confidence in the quality of air conditioners.
Dong Mingzhu, President of Gree Electric Appliances, said it well: Becoming the global air conditioner sales champion and being named a world famous brand is just a new and higher starting point for Gree Electric Appliances. We must build a century-old world brand and let the brilliant Chinese culture goes to the world with the Gree brand, letting them know that the Chinese are the best!
Moreover, they also always remind employees that being named a world famous brand is just a new starting point to build Gree into a Mercedes-Benz Big brands like BMW and BMW are their goals. Today, we re-interpret the origin of Gree’s name and deepen our understanding of the Gree brand. Similarly, the names of Apple and Hang Seng Bank also have stories.