As for the issue of foreign brands and localization, I believe that it is not a matter of finding a balance between the two, but a balanced development of the two. In fact, the most important thing for us to build a consumer brand is to meet the needs of consumers. In my opinion, there is no deliberate effort to Chineseize or Westernize the brand. I think one thing is, according to the needs of consumers, what should be done to make consumers buy it more. If consumers like it the most, we will use this method. The top ten brands of Western-style fast food chains are as follows:

KFC:

Founded in the United States in 1952, it is a chain of fast food restaurants from the United States and one of the largest fried chicken fast food chains in the world. Yum! : China Investment Co., Ltd.

McDonald's:

Founded in the United States in 1954, a listed company, one of the world's largest fast food service groups, with approximately 30,000 branches, McDonald's: China Limited Company

Zhen Kung Fu:

One of the largest Chinese fast food chain enterprises, one of the most influential Chinese fast food brands in China, a well-known trademark in China, Zhen Kung Fu Catering Management Co., Ltd. Company

Dicos:

Originated from the United States, a brand of Ting Hsin Group, one of the top 100 chain enterprises in China, one of the top ten fast food chain brands, a well-known fast food chain brand in the industry, and Ting Hsin International Group

Pizza Hut:

The world's largest pizza franchise, one of the top ten fast food chain fast food brands, affiliated to Yum Global Restaurant Group, Yum: China Investment Co., Ltd.

Founded in 1993, Vice Chairman of China Fast Food Association, Top 100 Catering Enterprises in China, Excellent Catering Enterprise in Jiangsu Province, Changzhou Lihua Fast Food Group Co., Ltd.

Flavor Sen Ramen:

Founded in 1968, Japan’s second largest ramen chain store, one of the top ten fast food chain brands, a well-known brand in the industry, Ajisen: China Holdings Co., Ltd.

Wingwa King:

A subsidiary of Jollibee Group, one of the most competitive companies in Asia, a large chain fast food company, a chain fast food brand, Shanghai Yonghe King Catering Co., Ltd.

Malan Ramen:

China's well-known trademark, Beijing famous trademark, well-known brand, Chinese fast food with the largest number of domestic chain stores, Malan Ramen Fast Food Chain Co., Ltd.

Yoshinoya:

Founded in 1899 Japan, a well-known rice-based restaurant chain brand, a leading enterprise in the domestic fast food industry, Shanghai Yoshinoya Fast Food Co., Ltd.