Let's say Lancome.
Birth: 1935
Ancestral home: France
Founder: armand petitjean (armand Petitjean).
With his keen sense of perfume genius, persistent adventurous spirit and ambition to make French brands occupy a place in the global cosmetics market monopolized by American brands at that time, he wrote a beautiful page for the history of world cosmetics.
A rose from a French castle, with its abundant temperament, has bloomed for 60 years in the unpredictable female psychology and unpredictable fashion rules.
This is the charm of Lancome, just like a French woman with a blurred expression and a tough heart, who can't let you go.
Armand petitjean, the founder of Lancome, wrote a beautiful page for the history of world cosmetics with his genius sensitivity to perfume, persistent adventurous spirit and ambition to make French brands occupy an important position in the global cosmetics market monopolized by American brands at that time.
Brand concept: Lancome is definitely the leading edge of fashion;
For Mei Wei roses, Lancome always symbolizes romantic classics;
For lovely women, Lancome is willing to create a beautiful new world with unlimited possibilities for you.
Brand DNA: exquisiteness, elegance, temperament and extraordinary charm.
Brand logo:
The name Lancome was conceived from Lancome, a castle in central France. For the sake of pronunciation, the letter "S" in the name of the castle has been replaced by a typical French long sound symbol. Because many roses have been planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand. Armand, the founder of the brand, believes that every woman is like a rose, with her own characteristics and gestures. So the brand was named after the castle, and the rose became the brand symbol of Lancome.
Lancome's original trademark has three symbols representing its series: rose, which stands for perfume series; Lotus stands for skin care series; Angel, representing the make-up series.
Wonderful message:
"The Europeanized beauty represented by Lancome is the most acceptable for women in China, because she is fashionable but does not lose her affinity; She is lively and has enough connotation. "
Brand comments:
It can be said that it is women's unremitting pursuit of their own perfection that has made armand petitjean's great dream about Lancome. For these exquisite women, he created Lancome; For them, he chose roses; For them, he gathered the best scientists around him; For them, he started an unprecedented journey in the kingdom of passion. Lancome is a national treasure cosmetics brand in France, which is familiar and loved by people all over the world for its inherent beauty and elegance in France. Lancome, which started as a perfume, has now become a trend-setting all-round cosmetics brand. The beautiful history of 60 years has always maintained a noble but not high-profile posture, giving all women who fall in love with it the gentlest protection and the most plain consideration.
Development course:
Lancome was founded by armand Roland in Lancome Castle surrounded by roses on 1935. Roland loves roses and thinks that women have their own posture and characteristics just like the beauty of roses, so she takes the pronunciation of the castle name as the brand name and the roses in the castle as the brand symbol.
1935 February 2 1 day, Lancome, which has influenced women all over the world for more than half a century, was officially born. As a luxury brand, it has been exported to more than 30 countries in less than half a year.
From 1950 to 1960, Lancome successively launched Marrakech Premium Perfume, Magie Magic Perfume and tresor True Love Perfume. These perfumes have achieved great success in packaging materials and fragrance, and established Lancome's unshakable position in perfume brands. A year later, Lancome's new factory, known as the "Palace of Versailles for Perfume", was put into production in the south of Paris.
In 1970s, Lancome entered the American market and conquered the western market with high-grade quality, elegant image and friendly personality charm.
1975, Lancome's first mascara was launched, and it is still in the leading position in the world industry, and the single product sells well. Lancome's skin care products are also Lancome's proudest items. Microencapsulated skin care products are used for the first time in the newborn day repair cream introduced by 1985, and nano-encapsulated molecules are used in the regenerative youth repair liquid and regenerative youth eye cream introduced by 1996. These high-tech skin care products conveying systems were first applied to skin care products by Lancome, which proved Lancome's high-tech image and strengthened its leading position in the industry.
On June 28th, 2005, Lancome's well-equipped modern laboratory was born, adhering to the four ultimate concepts of authority, effectiveness, safety and pleasure. Every year, more than 65,438+0,400 researchers develop advanced technologies and products, and cooperate with laboratories and scientists scattered around the world to provide efficient and safe products for different needs of all kinds of people. Lancome has three laboratories around the world, aiming to provide users with the most targeted and perfect products. The timeless classic Lancome continues to glow with new vitality. [Edit this paragraph] Brand origin
Armand Petitjean, an expert in spices and cosmetics, devoted his life to his dream-giving the most beautiful gifts to female friends;
For them, he created Lancome;
For them, he chose roses;
For them, he gathered the best scientists around him;
For them, he started an unprecedented journey in the kingdom of passion; The beautiful art is France.
Lancome perfume: the beginning of a beautiful legend
Inspired by perfume, armand petitjean started a brilliant step: 1935, he launched Lancome brand from five famous spices. This is indeed an arrogant move, but as long as you know that armand petitjean is a graduate of Fran? ois Huang Fengying's school and the "father of luxury perfume in the 20th century", everything will be taken for granted.
Later, Lancome introduced Oceane product series (1955), and the concept of the product is still used today: the formula contains very pure seaweed, supplemented by seaweed and labeling elements. These innovations are largely due to the efforts of "technicians", that is, they graduated from Lancome's school and brought Lancome's brand to female technicians all over the world.
Lancome skin care: a great success
Lancome has realized the dream of all women through continuous scientific research: the pursuit of lasting beauty. 65438-0936, Lancome released the famous skin care series NUTRIX. The nourishing vitality formula of this product has been used for a long time.
Following 1955, Lancome launched a brand-new skin care product series Océane line, which contains extremely pure seaweed essence. This unique innovative technology has made Lancome brand's scientific research reputation spread all over the world.
"Leshali" brand cosmetics is the latest Lancome professional line cosmetics brand developed by Lancome International Cosmetics Co., Ltd. for Asian women's skin with its unique specialty and strength.
Lancome cosmetic
Lancome, with its unique love for women, created a pink lipstick Rose de France with the fragrance of Bulgarian wild roses.
This lipstick with 18 different colors and attractive fragrance is now an artistic treasure and pearl in the makeup industry. [Edit this paragraph] Lancome spirit
Beauty doesn't just mean beautiful appearance. That is the brilliance from the skin, that is the awakening consciousness, and that is the performance of the harmonious integration of body, mind and spirit. We believe that every female friend is beautiful. We hope to provide the best quality and scientific products and services for female friends through continuous innovation. So that she can be proud of her beauty.
Li Lan believes that the beauty that will be popular tomorrow is dynamic, atmospheric and overall beauty presented in various ways.
constant innovation
Innovation is a science that needs constant creation. Products need to have unique active ingredients, excellent texture and structure, fragrant smell and color, so that everything is in instinctive harmony.
Take a walk with a female friend
Lancome walks with all female friends and takes it as its duty to listen to the opinions of each female friend and understand and respect their different needs. In-depth research on a global scale enables us to have a deeper understanding of women's needs and expectations. Therefore, every female friend can get our personal beauty and skin care advice at different stages of life.
Unparalleled beauty technology
60 years of beauty experience in three continents and the powerful backing of the world's most advanced research equipment have enabled Blue Label to have unparalleled professional knowledge and master the mechanism of skin activities and special needs. It is precisely because of these unique experiences that we can develop high-tech products with efficacy, comfort, safety and innovation.
Close contact with the beautiful scenery of France
Lancome combines self-confidence, charm and cultural temperament with beauty, and delivers elegant and concise lifestyle and artistic taste from France.
You can also have the charm of France.
When courage, culture, charm and beauty are combined, you will have a French art of life, and Lancome wants to import all this into the world. We should bathe the art of life in a simple and soft artistic conception and blend it into exquisite elegance. [Edit this paragraph] Unique phonetic symbols
Lancome 1935 began to go global.
Armand petitjean is looking for a brand name that sounds very French, such as Vendome or Blando. One of his assistants suggested using "LAN Cosme"-the name of a manor in inder. The suggestion was adopted, and then the spelling was changed. sharp note was changed from S to O. Today, a small flag still flying in the International Cosmetics Building shows the pride and respect for the origin of Lancome brand name.
1969 ? Later, it became a fresh name of eau de toilette, like a name from Lanc? A letter suddenly appeared in front of my eyes.
1986 lancome product Nios? Me and Nios? Me launches Noctos in three years? Me is homophonic with lancome.
1987 ? Fierce, another little hat
1990 held the 20th anniversary celebration of SICOS in Lancome factory in Caudry, northern France. As an honor, Sicos changed its tone and changed its name to SIC? s .
1995 and for p? Eme, the little hat representing the tone is changed from O to E, which sounds like a poem rather than a game.
1996 ? For men, the symbol of masculinity brings male strength to new eau de toilette products.
1997 S？ In Leil series products, tone cap seems to provide a shade place for people in the summer sun, which is the case for the whole series products.
1998 ? Yes It is another summer. Ah, love heartily, ah, enjoy life heartily. The rising tone emphasizes the new in the brand? The enthusiasm represented.
2004 is more cordial, more enthusiastic, more vivid and more emotional. Lancome shows the true self by constantly interpreting the true meaning of perfume and beauty. Through Lancome's autograph, it conveys Lancome's confidence and charm as a representative of modern female brands.
Rose of Lancome
Armand petitjean, the father of Lancome, is a person who likes roses very much. In his manor in Ville d'Avray, a suburb of Paris, all kinds of roses are planted. So he naturally chose the rose as the symbol of Lancome. The traditional, beautiful, noble and elegant Lancome rose logo is the representative work of the famous painter Reddutt (1759- 1840) who is good at painting plants and manors.
1964: Standardized lobular and long-stemmed roses have become the brand image of Lancome, appearing in Lancome advertisements and all packaging patterns.
1974: The leaves on the pattern have been removed and become more exquisite patterns.
1996: The roses used in 1960s still appear in the packaging and advertisements of Lancome products. Due to different product types, the roses show different colors, such as white for skin care, red or purple for cosmetics and yellow for sun protection, which further strengthens the status of this rose.
2000: Everything has changed. Roses have become an integral part of Lancome organization, and they change with different promotional activities.
Real Lancome Rose
Lancome's rose is still a real reality! This rose cultivated by Delbad in 1973 can still be found in Delbad's rose catalogue today. This is a delicate lavender rose with a long cylindrical bud. Its petals are 35 ~ 40 mm in size, thick and radiant.
According to Delbard's description, the rose of Lancome is a kind of rose that can grow in ordinary environment, which embodies all the advantages of its parents. The father of Lancome rose, a rose plant called "oak tree", is a crimson rose famous for its tenacious vitality. The female parent of lancome rose is a kind of almost purple rose, which is why those rare roses with strong vitality are called lancome roses now. [Edit this paragraph] Lancome's research center
Representing the charm of luxury without erosion, Lancome Technology has always adhered to Lancome's four basic values.
knowledge
Love global women
As a brand spread all over the world 163 countries, Lancome thoroughly investigated the skin needs of women around the world and analyzed their skin care habits. Through these methods, Lancome pursues Excellence, improves service quality and continuously develops more effective products. Each product formula of Lancome has been tested by women in different environments, different skin types and different needs to ensure the best results.
Skin technique
How does a woman's skin change at all stages of her life? What effect will different lifestyles have on the skin? What is the most important factor in sun protection? Lancome experts can get the perfect answers to these questions through modern biological skin technology and microcarrier technology.
endurance
The most subtle clinical symptoms observed by hundreds of subjects who can be quantitatively measured: the number and depth of facial micro-undulations, wrinkles, spots and oval spots, which are obtained through 20 years of research experience, give us a clear understanding of skin aging. The most advanced achievement of this scientific investigation is our skin care product: ABS? LUE .
Research progress on internal mechanism of nervous system allergy
The in-depth study of neuroregulatory elements released by skin has made Lancome have a deeper understanding of the main role of substance "P" in "allergic skin". Lancome's patented product, compound ActicalmTM, is made according to a substance that can neutralize substance P found in comparative experiments. This knowledge also enables hydrazine to produce special skin care effects on reactive skin, especially dry skin.
affect
Bionic simulation
Lancome is currently carrying out bionic simulation of skin process in order to reproduce the original mechanism of skin changes. Lancome passed Nios? The original design of MesTM is to simulate the intercellular fat layer in skin and introduce active carrier components into the fat layer of skin. This technical structure ensures the best simulation of skin structure. Whether it's Nios? MesTM or NanocapsulesTM, these vectors do not exceed 200 nanometers, or are equal to the distance between cells in the stratum corneum. This extremely microscopic effect greatly enhances the diffusion ability of substances in the skin.
nano era
In order to improve the penetration effect of active substances, we should protect the active substances and bring them to the position closest to the expected cells to increase the efficacy of skin care products. These are the purposes of vectorization, which is a field containing very complex technologies. As a world leader in this field, Lancome has a history of more than 15 years.
NIOS？ Nios in me? Me? (1986), proto-group (1995) and embedded nanocapsules (2002)? Nano-emulsification in nutrient source (1996) and oil body in nutrient source (1998)? , in VITABOLIC( 1998)? And Nutri-spheres in hydrazine (2000) for special dry skin? .
Amazing activity pattern
Reconstructed skin is a real technical ability and an excellent research tool that can replace active skin under certain conditions. Structural engineering enables us to better understand the deepest mechanism that occurs in the skin, thus completing important research that cannot be carried out in the human body. This complex technology also enables experts to predict the reaction of real skin to new products. The accumulated laboratory experience enables Lancome experts to infer the future development trend of the beauty industry.
clinical research
Lancome has received strong support from dermatologists and established close cooperation with them in order to evaluate and confirm the efficacy and skin tolerance of the products.
Women's eternal choice
The final conclusion of the effect of our products lies in the vast number of female friends who have been actively choosing our products for many years. RENERGIE, for example, is still among the top three favorite products of female friends in the world after it went on the market 10.
glad
Perception theorem and sensory enjoyment
Is there any better way to understand the perception impression of female friends when they first contact?
We apply the method of perception analysis in all product research and development, so that we can predict the first impression of female friends. Lancome has been one step ahead since 1987 founded its own perception laboratory.
Cosmetic professional technology
Using various raw materials, plant preparation experts have made products with various textures and shapes: carrier skin care products, emulsified gels, nano-emulsified products, neutral emulsion/water agent, aromatic essence, velvet texture and so on. Today, Lancome products have 220 different texture structures.
From skin to brain
Understanding the complex relationship between skin and brain is very important for better understanding the relationship between cosmetics and enjoyment.
Beauty products not only give people a beautiful impression, but also touch special brain senses. This is the result published by L 'Oré al and INSERM (French Institute of Medicine) after using PRIMORDIALE NUIT for research. * Speech at the International Union of Cosmetic Chemists (I.F.S.C.C) conference in France 1998, entitled "Brain activation in response to an action stimulus: verus cognitive analysis of functional magnetic resonance imaging". This speech won the first prize for innovation of the International Financial Services Corporation.
safe
The best guarantee
Use in vitro tests, such as human skin models, to conduct safety tests. The skin tolerance of eye care products is evaluated by dermatology and ophthalmology control. Each Lancome formula has undergone strict quality and safety control, which can ensure that female friends have the greatest satisfaction with the products.
From production to consumption
In Lancome's huge industrial entity, being able to accept the safest test in production means that there must be a perfect organization and the work team should constantly check itself. Since April 2000, our excellent products have been recognized and our production has obtained ISO 9002 certification. In our production, every product has to go through 2 10 to ensure the perfect quality of the product for a long time.
This enterprise brand ranks 445th in the Top 500 World Brands in 2006 compiled by the World Brand Lab.
Former spokesman
1, 1983- 1996 Lancome spokesperson: Isabella Rosselini, as the first spokesperson of Lancome, was born in Rome, Italy on June 1952. From 1983 to 1995, Isabella Rossini gave Lancome the image of a woman who has primitive beauty and is more outstanding because of her wisdom, liveliness and openness. Lancome's women are all working women, full of love and gentleness, and bear all the responsibilities of women, even the most unreasonable. They are humorous and elegant all the time. If necessary, they are healthy little angels.
2. Lancome spokesperson from 1995-2000: Juliette Binoche Juliette Binoche, an unforgettable actress who loves blue, Prague, The English Patient and chocolate, has spoken from 1995 to 2000. Concise and capable, gentle but tenacious, Juliette Binoche's face mixed with innocence and melancholy makes Lancome's Poeme poetic perfume find the most suitable spokesperson.
3, 1996-2000 Lancome spokesperson: Cristiana Reali Cristiana Reali is from enthusiastic Central and South America-the girl in Brazil is rouge IDOLE, which makes her a star! Cristiana Reali loves Lancome O perfume. "Her fragrance"-especially its "unlined" feature, as conveyed by her own hearty laughter, "It is a refreshing fragrance passed on to others, full of nature and revealing its innocence." This girl with French and Brazilian characteristics, among many spokespersons of Lancome in the past, is unforgettable for her natural, cheerful, enthusiastic and outstanding beauty.
4. Lancome spokesperson: marie gillain Lancome 1998-2002 Oui! Is the face of my perfume. This charming, fresh and natural young woman will! The charm of fragrance is brought into full play! She's almost there. Yes! Evaluation is "a kind of love, relaxed and happy, friends, partners, encouragement and hope."
5, 2000-2002 Lancome spokesperson: uma thurman uma thurman is a woman that people will never forget at first sight, because she always has a mysterious expression on her face. Uma thurman was born in Boston, USA on April 29th, 1970. His father is an expert in Indian Buddhist philosophy and his mother is a psychoanalyst from Sweden. Lancome, who has a high demand for beauty, chose an American star as the brand spokesperson for the first time, because Lancome thinks Uma is an actress, wife and mother, and her experience and role enable her to communicate with women of different identities. Just like the charming fragrance of the "miracle" perfume she admired, isn't uma thurman a miracle of the creator's magical power?
6.2004-2006 Lancome Spokesperson: the absolutely charming diane kruger diane kruger, with noble, charming and unique mysterious temperament. Since 2005, diane kruger has replaced uma thurman and appeared in a series of advertisements called "Miracle Perfume", which is Lancome's pride. Its fantastic and perfect image has changed the noble Leng Yan uma thurman into a little mystery and given the miracle perfume a new life.
7.2006-2009 Lancome Spokesperson: daria werbowy In 2006, supermodel daria werbowy began to endorse Lancome's full range of products, including cosmetics, skin care, body protection and the latest Hypnose perfume.
8. Since 2009, Lancome spokespersons: Anne Hathaway spoke for Lancome's new perfume and Kate Winslet spoke for Lancome's precious perfume.