?Suning Cup" Entrepreneurship Competition Business Plan Sample Three

The first part of the plan summary

Note: The summary of the plan should be limited to 2 pages. Complete.

The summary of the business plan should cover all the key points of the plan, condense all the essence, and be concise, credible, and clear at a glance.

Part 2: Products/Services

Product/Service Description***Here mainly introduces the background of the product/service to be invested in, its current development stage, and comparison with similar products/services of other companies in the same industry. The novelty, advancement and uniqueness of the company's products/services, such as owned expertise, copyrights, formulas, brands, sales networks, licenses, franchises, franchises, etc. ***

The company’s existing and pending intellectual property rights ***patents, trademarks, copyrights, etc.***: Patent application status: Product trademark registration status:

Whether the company has signed relevant patent rights and other Intellectual property rights transfer or licensing agreement? If so, please describe*** and attach the main terms***:

Target market: Here is a detailed description of the types of users the product is intended for. Product updates. Replacement cycle: The determination of the update cycle must have data sources. Product standards: Detailed description of the standards for product execution*** including performance, price, and service. Other aspects***: Product after-sales service network and user technical support:

Part 3 Industry and Market Situation

1. Industry Situation***Industry development history and Trends, which industry changes have a greater impact on product profits and profit margins, technical barriers to entry into the industry, trade barriers, policy restrictions, etc., industry market prospect analysis and forecast***:

*** 1*** The list explains the total industry sales in the past 3 or 5 years: the data source must be specified. ***2*** The list indicates the industry sales revenue forecast in the next 3 or 5 years: must be specified.

2. Target market situation

***1***The chart illustrates the development trend of the target market capacity

***2* **Comparison between the company and the five main competitors in the target market: mainly describe the competitors in the main sales market ***Can be listed***

***3***. Whether there is industry control on market sales and the difficulty of enterprise products entering the market

Part 4 Organization and Management

1. Basic situation of the enterprise:

Proposed enterprise Name Expected time of establishment Expected registered capital

Including: Cash investment amount and proportion of shares Intangible assets investment amount and proportion of shares

Expected registration location

2 . Information about the main shareholders of the company: List the names of shareholders and their capital contributions.

3. The setting of internal departments of the enterprise: Use graphics to represent the organizational structure of the enterprise, and explain the responsibilities and rights of each department, the relationship between departments, etc.

4. Recruitment and training of corporate employees 5. List of board members:

***1***Chairman

Name, gender, age, place of origin** * Academic degree, professional title, school graduation location, registered residence

Main experience and achievements: Focus on describing the technical and management experience and success stories in the industry. Main Responsibilities ***2*** General Manager

Name, Gender, Age, Place of Origin*** Education, Degree, Professional Title, Graduate School, Residential Registration Location

Main Experience and Achievements: Focus on description Technical and management experience and success stories in this industry.

Main Responsibilities

***3***Technical Development Manager

Name, Gender, Age, Place of Place*** Education, Degree, Professional Title, Graduate School, Household Registration Location

Main experience and achievements: Focus on describing the technical level, experience and success stories in this industry. Main Responsibilities

***4*** Marketing Manager

Name, Gender, Age, Place of Origin*** Education, Degree, Professional Title, Graduate School, Household Registration Location

Main experience and achievements: Focus on describing marketing experience and success stories in this industry. Example 4 of Suning.com’s business model

Suning.com’s business model

With the continuous development of scientific information technology, e-commerce has also become a business model development direction. Costs and potential profits form the business model, the way in which doing business sustains a business. The e-commerce model is formed by the combination of costs and profits in business activities on the Internet. I will use Suning.com’s online mall as an example to analyze the current e-commerce model.

1. The development background of Suning.com

Suning.com is a new generation B2C online mall of Suning Appliance Group. It was launched for trial operation on August 18, 2009. Form an operating mechanism characterized by independent procurement, independent sales, and exclusive logistics services, focusing on product sales and consumer services. At the same time, in collaboration with physical stores, it is positioned as service stores and auxiliary stores, with virtual and real interactions, providing Consumers can provide product information, service status inquiries and interactions, and serve as a new product experimental base to feed back research on consumer shopping habits and preferences to supplier design, improving the flexible production and mass customization capabilities of the entire supply chain. Different from the linear growth model of physical stores, Suning.com can quickly form a national sales scale and show geometric growth. At the same time, relying on the existing offline national physical logistics and service network, Suning.com can fully enjoy the existing resources. , quickly establish your own profit model.

2. Business model analysis

Business model refers to the method of doing business. It is the model that a company relies on for its survival. It is a model that can bring benefits to the enterprise. A business model specifies a company's position in the value chain and guides how it makes money. A company's business model is an important source of innovation and a key source of value creation. A business model is the order in which a company operates, according to which it is built, according to which it uses its resources, outperforms competitors, provides greater value to customers, and according to which it makes profits.

1. Overview of Suning.com’s strategy

First of all, Suning Appliance plans to continue to expand its business scope and number of stores. Suning Appliance is the foundation and backing for the development of Suning.com. The two share the logistics service system, so the scope expansion of Suning Appliance also has positive significance for Suning.com. Suning Appliance plans to open at least 200 more stores every year in first- and second-tier cities next year. At the same time, in conjunction with the national policy of bringing home appliances to the countryside, it will try to enter third- and fourth-tier cities. It plans to open 300 rural stores this year and use this opportunity to accelerate Suning’s deployment in urban and rural areas. Secondly, we will accelerate the construction of Suning.com's own industrial chain, strive to form independent procurement, independent sales, and shared logistics, and build it into an independent operating system in line with the Internet economy. At the same time, Suning.com plans to promote differentiated products through and other ways to avoid direct competition with offline companies.

2. Sources of income and profit

1*** Price has become the biggest attraction, and traditional profit channels such as the price difference between buying and selling products. After Chinese netizens exceed 300 million, China’s Internet market will Entering a period of rapid development. Nowadays, the number of Internet users in China is approaching the 400 million mark. The huge number of Internet users has become the "soil" for the rapid development of online shopping malls for home appliances. As the pace of life accelerates and consumption concepts and habits become increasingly diversified, more and more consumers will choose to shop online in the future. China's online shopping market is like a mine rich in treasures.

Relevant analysts in the industry said that China's home appliance shopping market is still in the early stages of development, and it is not ruled out that in the next few years, online direct sales will further extend from books, cosmetics, and small commodities to large and durable commodities such as home appliances, home furnishings, and even automobiles. Such a large market and rapid growth have attracted the "favor" of traditional home appliance chain companies. The most attractive thing about online shopping for modern people should be the convenience it brings. But for products such as home appliances, speed and convenience may not be their biggest advantage. Cheap price is the biggest "killer". Relevant people from Suning said that the prices of Suning online mall products will be lower than offline products. Compared with C2C models such as Taobao, "Suning.com" has more advantages because of its stable supply channels.

2*** There is a secret competition in the expansion of B2C product lines. Suning.com has obvious logistics advantages. The profits of electrical appliances products are gradually diluting, accelerating the transformation of B2C platform e-commerce. Suning.com has shifted from the home appliances and 3C categories that it originally relied on. From products to comprehensive products, a vigorous "face-changing" movement is taking place. However, in the process of transformation, some of the existing advantages are wanted to be more vividly expressed in new product categories. On the Suning.com platform, as long as you enter the three words "sports shoes", more than a hundred footwear products will appear in front of you, mainly under the Li Ning brand, including sports shoes for various uses such as basketball, tennis, light running, etc. Prices, comparisons, reviews and more are all listed. It is worth noting that in a prominent position on the front end, Suning.com platforms are marked with the option of "receiving city", and consumers are reminded in red that "please select the correct receiving city to facilitate accurate delivery in the same city." This is a detail not seen on other platforms. The relevant person in charge said that this is a manifestation of the Suning.com platform’s advantages and confidence in logistics. Suning.com and Suning Appliance share a logistics and distribution network with outlets all over the country. B2C companies that do not have other self-built logistics systems have geographical limitations. Currently, Suning.com has more than 1,100 stores, 93 distribution centers, more than 2,000 call center seats, and more than 3,000 after-sales service outlets across the country, forming a three-dimensional physical service system to eliminate worries for online sales. Currently covering more than 90 cities and regions across the country, as long as there are Suning stores and Suning service outlets, you can enjoy localized services.

3. Analysis of main business and profit models

1. Suning.com business model

Sales model: In addition to intra-city sales, it can realize shopping in different places and in different places. Delivery. And when the purchased goods are shipped out of the warehouse and received in the same city and are in the main urban area, Suning.com will deliver the goods for free. Payment method: Suning.com supports online banking payment, Suning.com payment, cash on delivery and telephone payment.

Pickup method: In addition to delivery, customers can pick up some products at any Suning store nearby.

Delivery method: Large and small commodities can be delivered nationwide. Suning's existing more than 80 CDCs and RDCs across the country will deliver the commodities directly to customers' homes.

After-sales service: All products purchased on Suning.com have localized after-sales service, that is, they can be identified, repaired and returned at local Suning after-sales service outlets. More than 400 after-sales outlets support nationwide after-sales service. Serve.

***: All goods purchased from Suning Online Mall will be issued with regular machine-printed invoices, and those issued by individual users will be ordinary ***. It is necessary to issue value-added tax invoices to unit users. If you need to issue a value-added invoice, you must send relevant documents to Suning.com.

2. Profit model analysis

At present, the domestic home appliance online shopping market has not formed a real commercial profit model. Enterprises may be in a loss-making state or lack offline backend construction, which has caused many problems. It has failed to form a true balance between suppliers, itself and consumers, and the company lacks a foundation for long-term and sustainable development. The Suning.com model will quickly form a real profit model for China's power grid sales based on its existing physical network advantages. , the perfect combination of online shopping and physical services will enable Suning.com to achieve sustained and rapid development. Suning.com is an e-commerce platform under Suning Appliance Group.

Suning Appliance has a wide distribution of physical stores across the country. This move aims to build it into China's largest 3C home appliance B2C website, strengthen the virtual network "Air Force" that cooperates with the physical store "Army", and comprehensively innovate the chain model. Rely on its own brand advantages, supply chain advantages, and retail experience to make Suning.com bigger and stronger. Its profit model is no different from other independent sales B2C platforms, mainly the price difference between the purchase and sale of goods, plus advertising fees. There is also the promotion of electrical appliances and electronic products through online sales to drive the sales of other products on its website, including books and clothing.

IV. Conclusion

E-commerce is a very promising direction. The trend of online shopping in the future must be B2C. Suning.com relies on Suning Appliances and 1 3 Logistics. The distribution method has emerged as a powerful role in e-commerce, with broad prospects and rapid development momentum. It is bound to become the winner of e-commerce in the home appliance industry in the future. ?

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