1, brand culture construction: telling brand stories
Brand culture is the internal power of brand. Sustained success stems from its deep insight into the target group. In the process of target group positioning, we always start from two points: one is to determine our target group according to our product attributes; Second, according to the positioning of brand advantage and product+advantage, determine the target population.
The target group has determined that the cultural construction of the whole brand will be carried out gradually-each product has its own name and story creation, making the product an emotional and attractive "object" and making each product "read" by consumers.
2. Brand visual design: giving brand value.
Brand visual design is a process of brand visualization, including trademark design, IP design, product packaging design, offline material design and so on.
Logo is a symbol of brand, which can convey brand elements and brand value.
Most intellectual property leaders are business leaders, such as Chen Ou, CEO of Jumeiyoupin, Dong Mingzhu, CEO of Gree Air Conditioning, etc. They take leaders as brand selling points, strengthen brand impression and enhance brand value.
3. Brand promotion: Promote the brand to the people you like.
In short, brand promotion means that enterprises need to know: who are the consumers of my products? Where are they active? It is necessary to conduct a lot of market research, user research and industry research on consumer groups. According to the investigation, group painting is carried out to determine the promotion platform.
It is impossible for each brand to set an example in promotion, and "two micro-shakes" is not standard for all enterprises. When promoting brands, enterprises should be loyal to their own brand DNA, operate a platform that conforms to their own brand tone, and conduct precise marketing.