Playboy clothing is just a trademark.

The American "Playboy" brand has gradually moved towards a people-friendly approach since its birth in 1953 as a high-end brand. From celebrities and dignitaries to ordinary consumers, everyone has a "Playboy" in their hearts. Gongzi”, it became one of the most popular brands in the world. ?

In 1973, after the "Playboy" brand experienced rapid development, the problem of unclear positioning gradually became apparent, and high-end customers continued to lose. In order to meet the needs of high-end consumers, founder Hugh Hefner has developed noble series based on the "Playboy" brand - "VIP Playboy" and "Playboy GOLF" series.

It is well-known in European and American markets for its fashionable styles, selected fabrics and top-notch workmanship. It is this creative spirit coupled with a unique understanding of enjoying quality life that has made American Playboy’s glorious today and imaginative tomorrow possible.

Extended information

“The New Yorker and Esquire both chose male images as their logos, and I thought the rabbit might be different.”

“ It is lively and gives people a sense of intimacy, just like the humorous and sexy connotation of "Playboy". Founder Hugh Hefner explained to the media the reason for choosing the rabbit as the logo. When it first appeared on the cover of a magazine, the mean look with its arms around a beautiful woman made all adult men in the 1950s find themselves.

It only took art director Art Paul half an hour to design the logo, and Hefner thought adding a bow tie would make it perfect.

“The rabbit represents strong sexual desire, and the bow tie symbolizes wealth and status.”

So such a rabbit logo has become an important part of pop culture for more than half a century.

Baidu Encyclopedia-Playboy