The Wanglaoji trademark was registered by Guangzhou Pharmaceutical Group, and Jiaduobao Company signed a trademark lease contract with Guangzhou Pharmaceutical Group.

After Jiaduobao Company obtained the Wanglaoji trademark, it used the herbal tea formula of Wang Zebang’s descendants to produce a red can of Wonglaoji herbal tea. It began to flex its muscles in the market and spent huge sums of money on advertising. Wong Lo Kat sales have also increased steadily since 2002. Especially during the 2006 World Cup in Germany, the slogan "Drink Wong Lo Kat if you are afraid of getting angry" became well-known to the Chinese people. It also completely completed the positioning transformation of Wong Lao Kat herbal tea from health food to functional beverage. Baixingxin

At that time, the brand value of Wanglaoji was estimated to be as high as 108 billion. Guangzhou Pharmaceutical saw that Jiaduobao Company was making a lot of money by using its son Wanglaoji, but it could only receive several million in trademark royalties a year. Guangzhou Pharmaceutical asked Hongdao to increase the royalties for its renewal of the lease. As early as the second half of 2011, Jiaduobao Company anticipated that it was likely to lose the lawsuit and began the road of changing its name to "de-Wanglaoji". First of all, on the packaging, one side still has Wanglaoji printed on it, and the other side has the big characters Jiaduobao printed on it. Immediately afterwards, the slogan was changed to "The nationally-leading red can herbal tea has been renamed Jiaduobao. It still has the original formula and the familiar taste."

In response to Jiaduobao’s series of customer conversions, Guangzhou Pharmaceutical once again launched ongoing litigation against Jiaduobao’s advertising slogans, packaging and decoration rights, etc. Jiaduobao’s advertising slogan was also changed to “ For every 10 cans of herbal tea sold in China, 7 cans of Jiaduobao" was later changed to "the national sales volume is far ahead". After losing the battle for the right to decorate red cans, Jiaduobao changed its name to yellow cans.

The Supreme People's Court's final judgment held that both GPHL and Jiaduobao Company made important contributions to the formation of the packaging and decoration rights and interests of the "Red Can Wonglaoji Herbal Tea" involved in the case, and both parties can do so without harming the legitimate interests of others. Under the premise, *** jointly enjoy the rights to the packaging and decoration of "Red Can Wanglaoji Herbal Tea".

Extended information:

The dispute between "Wong Lo Kat" and "Jiaduobao" has been going on for a long time. The disputes involved by both parties include infringement of trademark rights, unauthorized use of unique packaging and decoration of well-known products, and false claims. In multiple cases involving publicity and other causes of action, the total amount in dispute has exceeded 3 billion yuan. It is understood that the dispute over the packaging and decoration of red canned herbal tea is the core litigation in the series of cases between Wanglaoji and Jiaduobao. It is also the only case between the two parties that has entered the hearing process of the Supreme People's Court.

“The trial of the ‘Red Can Herbal Tea Packaging and Decoration Dispute Case’ will have a profound impact on the protection of intellectual property rights in the future.” Deng Hongguang, deputy director of the Intellectual Property Research Center of Southwest University of Political Science and Law, told the Economic Daily reporter that the current legal The regulation on "unique packaging and decoration of well-known commodities" is a "two-step process", that is, first of all, it is necessary to determine whether it is a well-known commodity, and secondly, it is necessary to determine whether it is the unique packaging and decoration of a well-known commodity. "The Supreme Court's hearing of this case highlights the importance of corporate brand building, intellectual property protection, contract management, etc."

Reference: People's Daily Online - Who owns Wanglaoji and Jiaduobao?