VI design plays an important role in the construction of our brand image. It can increase our brand exposure, create the unity of our brand, save costs, increase brand added value, comprehensively protect the brand, etc. It plays a very important role in brand building. What are the advantages of brand VI design?
1. Increase brand exposure
One of the differences between well-run brands and mediocre brands is that the former can obtain higher exposure with the same investment. The investment remains unchanged and we use us in brand positioning, VI design, etc. By controlling our theme and style, we can naturally jump out from the crowded shelves, attract customers' attention, enhance brand awareness, and increase product sales. Similarly, a retail space with unique VI design and consistent overall brand style can also stand out from the cluttered environment and arouse people's impulse to consume.
2. Cost Saving
Brand-based VI design can not only save supply costs, but also improve operational efficiency. Effective thinking about product supply forces guides designers to fully consider brand positioning, cost accounting, brand protection and other requirements.
3. Improving brand added value
The sources of brand added value are, first, a higher brand, second, more stable quality, and third, the display of brand advantages. The fourth is the added sense of value. Under the condition that the internal brand remains unchanged, the difference in packaging design will inevitably lead to different customers' perception of product value.
4. Comprehensive brand protection
VI design protection methods include pre-protection and market protection. In the brand pre-protection stage, the value of design lies in the registration and pre-protection of design results related to trademark rights, design patents, etc.; in the market protection stage, the value of design lies in improving the sense of quality, authenticity and trustworthiness of the target brand. Crack down on designers who follow suit, reduce the proportion of consumers’ mistaken consumption, and protect their own brand profits.
5. Improve customer loyalty
The formation and maintenance of customer loyalty come from overall satisfaction with the quality of products and services on the one hand, and from the brand value and brand value on the other hand. High degree of recognition of style and brand culture. Based on brand design, VI design can not only improve the differentiation of product value and the stability of quality, making customers more trustful and convinced, but more importantly, it can appropriately convey the brand's positioning, values ??and target consumer image, making them Find a sense of belonging, thereby building brand loyalty and effectively shielding yourself from the temptation of competing brands.
6. Improve organizational competitiveness
Enterprise organizations with brand VI design strategies can, on the one hand, convey organizational values ??through a brand identification system that combines differentiation and consistency, and improve Cultural identity, establishing organizational reputation, absorbing and integrating various resources to launch competition based on the value chain; on the other hand, it optimizes the operating environment through design, establishes smooth internal communication channels, creates a positive and harmonious atmosphere, and forms an attractive organization Cultural depression attracts outstanding talents to join the company and effectively maintains and improves organizational vitality.
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