Burberry is the world's first-tier luxury brand and a brand used by the British royal family. Its Chinese name is Burberry, but it is more commonly known as Burberry by the public. Its products include clothing, bags, cosmetics, accessories, home furnishings, etc.

Burberry was founded in 1856 by Thomas Burberry, who was only a 21-year-old boy at the time. The original intention of the establishment was to provide people with outdoor clothing.

In 1879, Thomas Burberry, who was in his forties, invented the treasure of the store, a twill fabric called Gabardine, which was waterproof, breathable, light and strong, and was welcomed by the public.

In 1888, Gabadian fabric was patented and began to be used in military uniforms and raincoats at that time.

In 1901, Burberry designed the first trench coat, which was appointed by the then British King Edward VII as the senior military uniform of the British army during World War I, and later evolved into the famous TrenchCoat. It established its status as the originator of windbreaker.

Brand logo

When World War I broke out, soldiers in the British army fought on the battlefield wearing windbreakers designed by Thomas Burberry. The knight's logo with a shield in his left hand and a flag held high in his right hand became the origin of the initial logo of the Burberry brand.

In 1924, Burberry created another brand logo: NovaCheck (a four-color plaid pattern representing the Burberry brand). Initially, NovaCheck only appeared on the lining of windbreakers. As Burberry developed, this checkered pattern composed of light brown, bright red and black and white became the core pattern of the Burberry brand. In 1967, Burberry officially registered NovaCheck as a trademark, which was subsequently used in other brand products.

In 2018, Burberry underwent a transformation and replaced the century-old knight logo with a simple font. The new pattern is based on the "T" and "T" in the name of brand founder Thomas Burberry. Inspired by "B", the white "B" is interspersed with the orange "T" to form a continuous totem print. This pattern replaced the NovaCheck pattern designed in 1924 and was used in the product.

Reference for the above content: Baidu Encyclopedia-Burberry