Rover (also known as Land Rover) Group was originally an old British automobile company. Rover is a nation in Northern Europe. Rover is used as the trademark when producing bicycles.

Cars were produced in 1904, still with "Rover" as the license plate name. Since the Rover nation is a brave and warlike pirate nation, the Rover car trademark uses a pirate ship, with an open red sail symbolizing the company. A fearless spirit that rides the wind and waves and is invincible.

In 1966, Rover Corporation merged into Leyland Motor Company and became the Jaguar-Rover-Triumph division of Leyland Corporation. In 1988, it was acquired by British Aerospace Corporation. In 1989, it was officially renamed Rover Group. In 1990, it cooperated with Japan's Honda Motor Company on technology and capital. In 1994, it was finally taken over by Germany's BMW.

The automobile products produced by the group are currently divided into three categories: off-road vehicles, sedans and MG sports cars.

In March 2000, Ford Motor Company paid 3 billion euros ($2.7 billion) to the BMW Group to purchase all of its four-wheel drive series, including Range Rover, Discovery, Freelander and Defender.

On July 22, 2005, Nanjing Automobile Group Co., Ltd. successfully acquired the British MG Rover Motor Company and its engine production division, setting a precedent for a Chinese enterprise to acquire a famous foreign automobile company. The company is called Nanjing MG Automobile Co., Ltd.

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Rover is a nation in Northern Europe. Because the Rover nation is a brave and warlike pirate nation, Therefore, the Rover car logo adopts a pirate ship, with the red sails spread out to symbolize the company's fearless spirit of riding the wind and waves and being invincible.

Land-Rover is a world-famous off-road vehicle, and its logo is in English: LAND-ROVER.

LAND-ROVER’s brand values:

●Purity: Purity refers to the rational synthesis of realistic and historical factors, while understanding the past and tradition of Land Rover, Strive to seek new things and stay ahead of time.

It tells us to be dedicated, full of enthusiasm and passion, to go our own way and never look back.

●Courage: Confidence has the ability to raise expectations for life and overcome fears.

Everyone must work hard, be good at thinking, and be honest and trustworthy; when exploring, they must be measured and do things with a clear purpose; they must develop team spirit in adversity; identify the goal and move forward courageously, no matter how overwhelming the mountain is. But his color remains unchanged, and he has a fearless and heroic spirit.

●Adventure: Adventure tells people to open their hearts and embrace the world.

It is a state of mind, an attitude towards life, which cares for everyone.

It tells people to dare to be innovative and pursue unremittingly.

The purpose of exploring in the vast wilderness is very clear, which is to work hard to find the best way to protect the environment.

Humans and beasts also like to explore, but beasts explore to hunt for food.

●Extraordinary: Become a pioneer in nature; be compassionate and brave and persistent; have both ordinary people's emotions and extraordinary personality charm; become an expert in a certain field, but at the same time approachable; outstanding Stand upright and never be pretentious.

It is closely related to leadership and charisma, shining with the light of inspiration, and being able to cope with any situation with ease.

It is never arrogant, self-admiring, or maliciously attacking others.

Land Rover is world-famous for its four-wheel drive vehicles: since its inception, it has been committed to providing its drivers with an ever-improving four-wheel drive driving experience.

In the field of four-wheel drive vehicles, Land Rover not only possesses advanced core technology, but is also full of enthusiasm for four-wheel drive vehicles: it is a world-recognized authoritative four-wheel drive innovator.

Although Land Rover continues to improve its products, it always adheres to its fine tradition of perfectly combining company values ????with lean design.