The rejection of Tmall’s entry has little to do with Huabei’s overdue payment. Because the relationship is not big, Tmall's entry is linked to the company, and it depends on the strength of the company: stores, company operations, financial statements, operation plans and other information. The failure of Tmall stores to enter may be caused by the merchant's lack of experience in entering the store, or the lack of a thorough understanding of Tmall's corresponding investment requirements and market development needs.
1. Is there any relationship between being rejected by Tmall and Huabei being overdue?
The rejection of Tmall’s entry has little to do with Huabei’s overdue payment.
Because the relationship is not big, Tmall's entry is linked to the company, and it depends on the strength of the company: stores, company operations, financial statements, operation plans and other information.
The failure of Tmall stores to settle may be caused by merchants’ lack of experience in settling in, or their incomplete understanding of Tmall Mall’s corresponding investment requirements and standards and market development needs.
2. Reasons why Tmall was rejected;
1. Trademark issues
(1) Trademark requirements
Tmall Brand store applications that have not obtained trademark registration or trademark acceptance notice issued by the State Trademark Administration will not be accepted, nor will applications for pure graphic trademarks be accepted. In order to highlight the specialness of the store, some merchants will use special symbols when naming the store. However, in fact, some symbols cannot be used, which also affects the application for Tmall.
(2) The trademarks are too similar
In order to protect the rights and interests of merchants, the platform will check for similar trademarks during the review, so do not register trademarks that are similar to well-known brands. Such trademarks Usually it is not possible to apply for settlement. If there is already a very similar registered trademark, you may consider opening a flagship store instead of a flagship store.
(3) Trademark status
Trademark status includes changes, transfers, rejection reviews, etc. Many businesses use transferred trademarks for convenience, but it should be noted that if the trademark is still in the transferred status Or the transfer has been completed. In addition to submitting the "Trademark Registration Certificate" or the "Notice of Registration Acceptance" of the trademark, an additional "Notice of Transfer Acceptance" or "Transfer Certificate" issued by the China Trademark Administration must be submitted.
2. Tmall entry information
Before applying for entry, merchants must understand clearly what qualifications are required for the category they are about to enter, and the seal must be stamped properly. Among the various qualification certificates, as long as one does not meet the standards, you will not be able to successfully enter Tmall Mall.
3. Brand influence
Brand influence is an important factor in Tmall’s entry. The platform will evaluate the applied brands.
(1) Clarify the positioning of the brand, and the style and audience groups must be generally unified.
(2) Brand management strength: brand establishment time, offline or other platform operations. If the Tmall store is no longer in operation and can be renewed or there are no serious violation points, it can be transferred.
(3) Corporate strength: store, business operations, financial statements, operation plans and other information
(4) Brand features: original designer brands or special services.
4. Product problems
(1) Product reputation
Tmall Mall takes a high-end quality route, so the products it sells have a reputation For example, if there are a large number of complaints, it will definitely be easy to fail the review.
(2) Product Innovation
Tmall welcomes brands with innovative products to settle in. Therefore, brands with many patented products or always innovative products will be more likely to pass through Tmall. Cat check-in review. This item can also be highlighted in the Tmall PPT operation plan.
5. Company issues
Tmall’s registration has certain requirements for the company’s registered capital. The registered capital for most categories must be greater than or equal to 1 million yuan. The company that opens the store must be established in accordance with the law. And continue to operate for two years or more. Therefore, Tmall’s requirements for companies are becoming more and more strict.