After years of development, my country’s e-commerce has become increasingly mature in the areas of books, 3C, clothing, laundry, home furnishings and other department stores. More and more companies are preparing to enter Tmall, Taobao, JD.com, and Vipshop. I am waiting for e-commerce platforms, but I am not very clear about the trademark requirements of these platforms. Below, Biaomei will briefly introduce them to you.

Before understanding the requirements of e-commerce platforms for enterprises to register trademarks, we need to know the classification of trademarks. Trademarks are divided into TM marks and R marks.

What is the TM mark? TM means that the trademark has been applied to the National Trademark Office and has entered the trademark review stage. This can prevent others from filing repeated applications. It also means that existing trademark holders have priority to use, but the trademark may be rejected. , registration was unsuccessful.

The circle R is the mark of "registered trademark", which means that the trademark has been applied for registration with the National Trademark Office and has been reviewed and approved by the Trademark Office to become a registered trademark.

After knowing the difference between the TM mark and the R mark, let’s take a look at the trademark requirements of a large e-commerce platform:

1. Tmall (domestic sales) platform

< p>1. Brands that have not obtained the Trademark Acceptance Notice (TM) or Trademark Certificate (R) will not be accepted;

2. Pure graphic trademarks will not be accepted;

2. Cat International Platform

Original copy (R) of overseas trademark certificate for 35 categories that has been registered for more than one year (must be an overseas trademark and can be Hong Kong, Macao and Taiwan), which means that 35 categories must be registered;

< p>3. Jingdong Platform (Domestic Sales Mall)

1. Brands that have not obtained the Trademark Registration Certificate (R) or Trademark Acceptance Notice (TM) issued by the State Trademark Administration will not be accepted;

2. Pure graphic trademarks are not accepted;

3. If the seller provides a trademark acceptance notice (TM status trademark), the registration application time must be six months;

< p>4. If the trademark has been changed, transferred, or renewed, please provide the change, transfer, or renewal certificate or acceptance notice issued by the Trademark Office;

4. Amazon Platform

1. The trademark acceptance notice (TM) or trademark registration certificate (R) under application;

2. If the trademark is changed, transferred or renewed, the change and transfer must be provided , renewal and other trademark certificates;

3. Brand registration abroad, registering a US trademark on the US site and registering an EU trademark on the UK site.

This is a brief introduction to the trademark requirements for entering e-commerce platforms. At present, Internet + has become a major trend. Major e-commerce platforms are becoming more and more strict in the identification and requirements of trademarks and brands. Biaomei It is recommended that all merchants register or purchase trademarks this morning before it is too late to use them. Buy a trademark and register on Tmall e-commerce platform