First, one thing should be corrected first. There is no "no marking". The practice in industrial product design field is also one of the means to publicize and create brand image, and "marking is necessary" (for big brands, designers who don't do marking design will definitely lose their salary or even be transferred or removed from their posts). Without printing, watermarking, laminating, stamping, etching, laser (called "laser engraving" in traditional Chinese characters or mandarin) and other technical means, it is not a regular brand. Just because of the technical and cost reasons, the aesthetic changes of the times and other reasons, the location of the bidding or whether it is conspicuous is different.

second, since about 216 in Europe and America, the bicycle industry has been popular with "simplicity" and "simple color matching to achieve conspicuous purpose". Color matching, color contrast and color cutting tend to be simple, which is no longer the "patchwork colorful" popular more than ten years ago, so "marking" also follows this principle (trademark and labeling design are included in the whole car design process). It's just that many "marks" are changed to inconspicuous places, or they are dark or black (generally the trademark practice of covering the matte surface with bright film), and they are not noticed. The most typical example is ROCKSHOX, one of the two no1 brands of shock absorbers, which has adopted all-black marks since 16 years. If you don't look closely, you will think that it is "unmarked". The picture below shows a popular front fork PIKE of ROCKSHOX from Kona (one of the international big brands of mountain bikes, which won more prizes in technology and international competitions than Giant's mountain bikes) in 217 (that is, produced in 216), which is a black coated trademark.

Third, since about 219, many international first-line brands have adopted the "hidden label" design in some models. Generally, the main trademark is printed under the lower tube of the frame. Except looking up on the ground, it is difficult to see the trademark (but these first-line cars have their own design characteristics and are expensive. More than 1, are beginners, and 3, to 4, are mid-range, so people in the industry, players and experienced players can still identify the brand at a glance. ? In fact, there is a contributing factor to this practice, which comes from the competition. The media usually take a back shot to highlight the atmosphere. The trademark is printed on the lower tube of the frame, which is captured by reporters and plays a propaganda role. Below, the DEMO of lightning used in the DH (downhill) World Cup is an example.

As shown below, one of the no1 brands in heavy mountain bikes, "Watchdog" (Commencal, whose heavy vehicle technology and race results far exceed Giant's), is also partly set up under the frame tube with trademarks, so that journalists lying on the ground during the race can record the majestic posture when getting off the bus and flying bags:

Fourth, for example, Ximano, the manufacturer of speed change kit no1, is the professional high-end of 12-speed kit. The marking of back dial and finger dial is much more "obscure" than that of the previous generation and the previous generation. Even the XT of the middle leg is back dial, and the "XT" mark can't be seen from some angles. This is because the structure has been improved and reduced, and there is not enough room for publicity marking. In addition, the XT of the previous generation and the XT of the previous generation are raised marks and electroplated with wear-resistant bright layers, which is very expensive and complicated in technology. Now it is simplified to paint printing, which is naturally "inconspicuous".

five, you are only about half right. In recent years, some brands have increased the proportion of secret labeling practices. But not many or all. In fact, many bicycle brands and accessories brands still pay special attention to "marking", but the conspicuous way is more ingenious or artistic than before. Including some models that put the trademark on the bottom or use black frame and black lightning, if you go to official website in North America and look at the models (several times more than official website in China), you will know that quite a few of them are still colorful and marked. What's more, there are hundreds of almost all kinds of cars, models and models in 221, and the trademark TREK is bigger and bolder than before (there are some similar first-line brands, such as ORBEA of Spain, which often wins awards in international competitions)

Many high-end brands of lightning, S-WORKS, are flamboyant in color (but not in the chaotic way of putting all colors together more than ten years ago)

Tsui is more flamboyant. It not only saves the time-consuming process in the design and spraying, but also plays a better role in "eye-catching":

Take the above-mentioned drake car as an example, the rims are all black and unmarked? Wrong! Look carefully, there are labels and models. Cui Ke's sub-brand specializing in wheelsets-Bontrager, the model is KOVEE ELITE 23(KOVEE is the name of a series of rims, for example, KOVEE COMP is an aluminum ring, ELITE is a carbon fiber ring, and 23 represents the width of rims)

There are many other publicity: for example, CANYON (the three-time champion of the Tour de France, the classic cross-country champion of road bikes, etc. CANYON uses fewer models with hidden labels.

As for the vertical handle and the horizontal handle, there is a lot of personality publicity, but you have never seen it.

six, let's talk about the two big shock absorbers, ROCKSHOX and FOX. FOX has always been flamboyant, with the orange FOX tail logo the most, and the all-orange version is also the first choice for players and players. ? ROCKSHOX has given up the practice of hidden label (black label) in the last two years, and it has also been publicized, with dark blue+silver-plated logo, big red and so on.

FOX's XC front fork SC32, the two most popular color schemes (the orange color in the second picture is the most used, and the first picture is my own car, so I used the black tube Fox SC32 to keep a low profile)

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