1, company name. It can be English or Chinese pinyin (pinyin usually uses initials, and the full name is added below).

2. The company's target customers. If the customer is young, it can be fashionable; If the customer is an ordinary person, be serious; If the customer is a child, you can be a little cartoon and lively.

3. industry. Icon styles in different industries are different. You can go to Baidu to see more trademark cases. If it is a group, you can design a common trademark.

I wonder if it will help you.