In this context, our team proposed to build a pharmaceutical retail store as our initial plan for starting a business. I have compiled a business plan for opening a drug store for everyone, I hope you like it! Business plan for opening a drug store Part 1

1. Business concept of opening a drug store

(1). Business concept

? If the hot pot restaurant loses money, then it will open a pharmacy? This has been widely circulated in society for a long time. According to informed sources, the average gross profit margin of drug retail can reach at least 50%, among which commonly used antibacterial drugs have the highest gross profit margin, which can reach more than 100%-200%. Compared with the home appliance distribution field, the gross profit of up to 3%-5% can be called "violent". Therefore, pharmacies are a promising industry in the future.

Spring Pharmacy is a pharmaceutical retailer owned by Pupu Pharmaceutical Co., Ltd. and was established in 2014. It is an enterprise that combines physical and pharmaceutical e-commerce. Based on the concept of quality seeking credibility, reputation seeking development, and based on the service concept of serving health and being considerate to the people.

The pharmacy has a full range of varieties, favorable prices, and provides high-quality services to consumers. Spring is committed to allowing every customer to use safe, reliable, reasonable and effective medicines. And it has passed the national drug business license and national drug quality management standard certification, and the drugs are strictly controlled and quality assured.

(2) Business philosophy

? Healthy every day, affordable every day? is the service tenet of Spring, and Spring is committed to building an affordable chain pharmacy.

(3). Quality management

In order to ensure the safety of customers' medication, Spring Pharmacy strictly controls the quality. All drugs are genuine and the price is genuine. In this regard, a strict drug quality system has been formulated. Strict supervision and implementation.

2. Physical store

(1) Basic elements for opening a physical store

To open a pharmacy, the most basic thing is to have three certificates, namely a drug business license , GSP and business license, the general license is issued first, then the business license, and finally the GSP, which is usually issued within three months.

1 The general process of opening a physical pharmacy:

Submit the name of the drug to the Food and Drug Administration

Start the decoration, find two professional pharmacists, and the Food and Drug Administration will accept it

"Tax Registration Form", "Code Certificate", declaration for GSP inspection, GSP troubles

? Import medicine (funds of 30,000-150,000)

? Start business

(2). Qualifications:

(1) Have pharmacy school technicians who have been qualified in accordance with the law;

(2) Have qualifications suitable for the drugs they deal in Business premises, equipment, storage equipment, and sanitary environment;

(3) Have quality management institutions or personnel suitable for the drugs being operated;

(4) Have the ability to ensure the operation of drugs Quality rules and regulations;

When applying to open a pharmacy, an application should be submitted to the local municipal drug regulatory agency or the drug regulatory agency of the people's government of the province, autonomous region, or municipality directly under the Central Government. After obtaining the "Drug Business License", apply for registration with the industrial and commercial administration department.

(3). Guidelines for application procedures for "Drug Trading License"

(1) License content "Drug Trading License"

(2) Settings Legal and regulatory basis for licensing

A. "Drug Administration Law of the People's Republic of China" and "Regulations on the Implementation of the Drug Administration Law of the People's Republic of China"

B. "Pharmaceutical Distribution Quality Management Practices" "Pharmaceutical Distribution Quality Management Practices Implementation Rules"

C. "Pharmaceutical Distribution Licensing Management Measures"

(4). Licensing conditions

(1) The legal representative of the enterprise, the person in charge of the enterprise, and the person in charge of quality management do not fall under the circumstances specified in Article 76 and Article 83 of the "Drug Administration Law";

(2) Have pharmaceutical qualifications that have been recognized in accordance with the law Technical personnel; among them, if a retail pharmacy is set up in an urban area, it must have two pharmaceutical technicians with pharmacist titles or above.

(3) Have business premises, equipment, storage facilities, and sanitary environment suitable for the drugs it operates.

(4) Have quality management institutions or personnel suitable for operating drugs.

(5) Have rules and regulations to ensure drug quality.

(5) Market Opportunities

Drug classification management, medical insurance system, and medical division? The three sharp blades have brought unexpected changes and development to the pharmaceutical retail market. Not within reach. This also makes the life of pharmacies getting better and better.

With the further deepening of the reform of the urban medical insurance system, outpatients have to share the medical expenses due to the cap of their personal accounts. Therefore, after spending the necessary prescription drug expenses, it is inevitable to choose pharmacies to purchase drugs. Director Zheng of the State Food and Drug Administration revealed that although the retail industry is currently being rectified separately, the problem is that there are too many wholesale companies, but there are not enough pharmaceutical retail companies, only 120,000. According to estimates, the number of retail companies in China is 300,000, which means there is still a market gap of 180,000. In Shenzhen, the number of pharmacies is estimated to be 15 per 10,000 people, while in Guangzhou, there are currently only about 4,000 chain pharmacies. This, of course, depends on the specific local conditions, but the pharmaceutical industry has a greater chance of making money than other industries.

(6). Implementation plan

1. Entrepreneur requirements. The person in charge of quality in the pharmaceutical retail industry should be a pharmaceutical technician with the professional title of pharmacist (TCM). And there must be one or more registered professional pharmacists (professional Chinese pharmacists) during business hours, responsible for reviewing or dispensing prescriptions. To prepare Chinese medicine pieces, a registered Chinese pharmacist is required. Personnel engaged in pharmaceutical health care, acceptance, maintenance, sales, etc. should obtain vocational and technical grade certificates. Employees should be under 65 years old.

2. Business form. In reality, there are two ideal operating pharmacies: one is to open a chain store, and the other is to set up special counters in other people's pharmacies.

3. Site selection. Whether a pharmacy makes money or not, how much money it makes, and the more locations the better, rather the relatively deserted locations are good places for investment. The first is the urban fringe, which means there needs to be more population movement. Secondly, you can also choose to be around larger residential areas. If there are supermarkets nearby, farmers' markets will be better. In addition, being near the hospital is also a good choice.

4. Apply for certificate. Applying for a drug store license is troublesome, but if you join a chain store, you can quickly enter the pharmaceutical retail market.

(7) Investment budget

The investment in opening a pharmacy is mainly concentrated in store decoration, facility purchase, labor expenses, house rent and other places. Store decoration and necessary facilities: around 100,000. < /p>

Purchasing liquidity: about 20,000 yuan. Because many pharmaceutical wholesale companies usually have drug stores, and some products are also sold on a consignment basis. The funds required for one purchase do not require much.

Total investment: between 300,000---400,000.

Monthly fixed expenditure: about 12,000 yuan.

(8) Benefit Analysis

For new pharmacies, there are certain difficulties in the income and expenditure when they first start operating. With a monthly expenditure of more than 10,000 yuan, the immediate gross profit rate is 30 %, the monthly sales should be more than 30,000 yuan, that is, 1,000 yuan must be bought every day. This puts a certain amount of pressure on new stores, especially retail stores in regular locations.

Opening a drug store is a "medium- and long-term" investment. It will not produce benefits within two or three years. Once the benefits come out, it will be a huge source of money. Therefore, entrepreneurial investors must not be short-sighted and eager for quick success.

If the daily sales are 1,000 yuan, the monthly turnover is about 30,000 yuan. Excluding the fixed expenditure of 12,000 yuan, the monthly profit is 18,000 yuan.

　(9) Feasibility plan

The huge market prospects of chain drug stores have not only catalyzed the upsurge of domestic investment and enclosure expansion, but also intensified the fierce competition among domestic pharmaceutical chain companies. It will also attract international brands to join the competition for the market. When domestic companies are seeking international cooperation opportunities to obtain leading business secrets, whoever wins the cooperation with international famous brands first means that whoever seizes the sharp tool for development and the first-step advantage. Once the opportunity is missed, they will face multiple problems. Strong opponent.

In September 2002, an American franchise pharmacy chain, the world’s largest with 1,300 chain pharmacies around the world, opened its first store in China in Shenzhen, marking the first international pharmaceutical retail store. The brand enters the mainland market. and the mainland market. Different from ordinary pharmacies, this kind of pharmacy emphasizes on providing consumers with medication management, patient consultation and round-the-clock service of professional pharmacists as selling points, and promises to provide customers with personalized services and high-quality services.

With the development of the national economy, the increase in the elderly population, the expansion of medical and health care needs, the popularity of social security population and designated pharmacies, and the promotion of medical analysis, China’s pharmaceutical market will show rapid growth in the next five years. , facing the huge prospects of China's pharmaceutical retail market, investors who join international drugstore chains can not only obtain the famous brand trademarks, operating systems and brand goodwill provided by the head office, but also comprehensive coaching courses, which provide the foundation and support for personal success and asset appreciation. System, thereby effectively reducing entrepreneurial and business risks and improving success rate.

(10). Faced with risks

1. When purchasing drugs, pharmaceutical operating companies must establish and implement a purchase inspection and acceptance system, verify drug qualification certificates and other identifications, and The company's sales records (drug name, dosage form, specifications, batch number, expiration date, manufacturer, purchase and sale unit, purchase and sale price, purchase and sale date, etc.)

2. Sold drugs cannot be taken back

(1) Background introduction

Pharmaceutical e-commerce refers to the exchange of electronic data and information by drug manufacturers, operators or users through information network systems. Conduct and complete various business activities or related service activities in a manner. There are two types of pharmaceutical e-commerce in our country. One is conducted between enterprises and accounts for 80% of my country's e-commerce. The other is conducted between enterprises and consumers, accounting for 15% of my country's e-commerce. Online Pharmacies are a form of communication between businesses and consumers. Their main functions are online drug retail and online pharmaceutical services. Since 1999, the state has begun to vigorously support and promote the development of pharmaceutical e-commerce, and has successively announced several batches of pharmaceutical e-commerce pilot units and websites that are allowed to engage in commercial Internet pharmaceutical information. However, there are more than 40 in total. As for online pharmacies, there are very few. There is more room for development online.

(2) Forms of online retailing

According to the "Measures for the Supervision and Administration of Pilot Drug E-commerce", a drug e-commerce website can be established after review and approval by the State Food and Drug Administration. In the initial stage of the pilot, drug e-commerce websites must be built by pharmaceutical business enterprises with complete licenses or in conjunction with legal Internet information services, but they cannot directly participate in drug business activities and do not benefit from drug price differences. It can be seen that in the pilot stage, drug e-commerce websites are only intermediaries for drug transactions between online companies and companies or companies and consumers. They must also sign agreements with legal drug e-commerce websites and rent platforms for analysis.

(3) Requirements for online stores

1. Have legal licenses; 2. Have a corresponding drug distribution system; 3. Pharmacy personnel suitable for business operations. Drugs

E-commerce websites are responsible for reviewing the above conditions. In addition, drug operating companies must also publish their business licenses, business licenses, consultation email addresses, telephone numbers, and ways to complain to the drug regulatory authorities on their web pages.

(4) Business Scope

Article 15 of the Measures for the Supervision and Administration of Drug E-commerce Pilot Programs stipulates: Retail enterprises engaged in drug transactions on drug e-commerce pilot websites can only sell online This regulation of over-the-counter drugs issued by the State Drug Administration (now the State Food and Drug Administration) is to ensure the safety of online retail sales, but it also greatly limits the business scope of online pharmacies and affects the profits of online pharmacies. Capabilities.

(5) Advantage analysis

1. For pharmaceutical business enterprises

Saving operating costs: Online pharmacies bring significant cost savings to enterprises. (1) Store rental costs are low. Although opening an online pharmacy also requires renting network space, it is much cheaper to rent a store in reality. (2) Inventory costs will occupy the company's funds and slow down the capital turnover. Slow, time costs will increase. Online pharmacies purchase and deliver medicines according to customer orders, such as warehousing and maintenance.

Expand the market scope; the Internet breaks the geographical boundaries and expands the retail scope of medicines in time and space. Online pharmacies have been greatly expanded. Online pharmacies can operate 24 hours a day, and the market has spread across the country and even the world. As the "cake" gets bigger, even if the market share is smaller, the company can still gain considerable benefits.

Keep in touch with customers: There is currently no chain pharmacy in my country that can open branches all over the country. Online pharmacies have no time and space restrictions, so customers can get the services they need anytime and anywhere. Pharmacies The relationship with customers is closer, and customer satisfaction is also improved. This strengthens customers' awareness of the corporate brand and cultivates customer loyalty. A US study shows that customer loyalty increases by 5%. , the company's profit margin will increase by 25%--80%

2. For consumers: (1) Reduce drug prices. The prices of online drugs in the United States are usually about 30% lower than the market price. In addition to the low-cost operation of online pharmacies, the low price also has the following reasons: First, the reduction of drug circulation links. An important reason for the falsely high drug prices in my country is that drug profits are shared among the upper layers of the circulation chain, resulting in excessive circulation costs. High, online pharmacies directly deliver medicines to consumers everywhere without the need for drug dealers. The circulation links are reduced, and consumers can naturally get discounts; secondly, online pharmacies do not need warehousing facilities that meet GSP requirements, which reduces the cost of the industry. Just like barriers, the number of online drug retail companies has increased, and the intensity of competition has increased. The result of competition is that the price of drugs returns to its essential value; finally, the large number of information services brought by network locks has changed the needs of consumers. Due to the weak information position, consumers' bargaining power has been improved, and they can make reasonable choices by comparing the quality, price and other information of drugs, thereby curbing the behavior of operators to use information asymmetry to raise the price of drugs to a certain extent.

Purchasing medicine online is convenient, fast and protects privacy, which saves consumers a lot of time and energy and is extremely convenient and fast.

(6) Disadvantage Analysis

1 Although the online retail market has huge potential, its proportion in the entire retail industry is still small. (1) Network technical issues. At present, the popularity of network technology in my country is still very low. For online pharmacies, although online pharmacist consultation services can be provided, compared with telephone and face-to-face interviews, the timeliness and accuracy are limited to a certain extent. The effect of the service is difficult to guarantee. (2) Security issues in online transactions: A survey by the China Internet Network Information Center shows that the number one problem in online transactions is product quality, as after-sales service and manufacturer credibility cannot be guaranteed. Secondly, the security of online payment cannot be guaranteed. The former problem is mainly related to the fact that there are still many gaps in my country's legal supervision of e-commerce and the unknown identity of network users. This problem can only be solved by further improving the legal system.

As a special commodity, medicines require quality assurance, especially certification by online pharmacies, so that consumers can rest assured. Nowadays, the most convenient payment method for online shopping is through online banking. However, the openness of the Internet makes online banking the target of hacker attacks at any time, and the security of online payments has also been tested.

2. Cost issue. American scholars believe that online stores play a positive role in expanding market share, and at the same time save store rent and inventory investment, but they also cost a lot in other aspects, especially for those who open up independent online spaces instead of relying on them.

The operating store of the online trading platform. These expenses include purchasing servers, domain names, various software, network maintenance and updates, and hiring professional network technical talents. In addition, website promotion also requires more investment

3. The problem of not reaching target customers. At present, young people account for a large proportion of my country's online customers, and most of the drug consumer groups are elderly. They usually do not read promotional information online, which is undoubtedly a huge loss

4. Quality problems during transportation. Drugs must take certain protective measures during transportation, such as ensuring a certain temperature and humidity, so postal delivery cannot meet these requirements.

IV. Word of thanks

Currently there are some risks in opening pharmacies in our country, but only with pressure can we be motivated. We need to minimize risks and obtain greater benefits. Pharmacy store business plan Part 2

Company summary:

This part should introduce the company’s main industry, products and services, the company’s competitive advantages, and the location and time of establishment. Basic conditions such as stages.

2. Company business description:

This part introduces the company’s purpose and goals, the company’s development plan and strategy.

3. Products or services: Introduce the company's products or services, describe the uses and advantages of the products and services, relevant patents, copyrights, government approvals, etc.

IV. Revenue:

Introduce the company’s revenue sources and predict revenue growth.

V. Competition and Marketing:

Analyze existing and future competitors, their strengths and weaknesses, as well as the corresponding company's strengths and methods to defeat competitors. Make a marketing plan for the target market.

Six Management Team:

Introduce the important figures of the company, including their positions, work experience, education level, etc. The company's full-time and part-time employees, and which positions are vacant.

Seven Financial Forecasts:

The company’s current financial statements and five-year financial statement forecasts. The method of exit of the investment (public listing, share buyback, sale, merger or consolidation).

8 Capital structure:

The company’s current and future fund raising and use, the company’s financing methods, and the capital structure table before and after financing.

Chapter 3 Marketing Plan

Facing the fiercely competitive pharmaceutical market, the pharmaceutical sales industry must have its own clear goals, which requires its own unique marketing strategy. We must build, promote and maintain the brand in key factors such as marketing methods, personnel quality, product quality, and corporate management.

1. Marketing method

1. Reward and feedback

If you purchase a certain amount of medicine, you will be given a small gift. The gifts can be divided according to the amount. Different levels, the cost of gifts should not be too high. Or we will give you a free physical examination card from this pharmacy, and a team of experts provided by this pharmacy will conduct regular examinations. Such physical examinations can be targeted at older people who need a lot of health care products and medicines to treat minor physical ailments. Of course, the focus of the examination should be on the high incidence rate among the elderly.

2. Membership system

People who buy medicines in pharmacies have the opportunity to become members. In fact, it means the integration of customer information, understanding the characteristics of customers, and thus understanding their needs. According to Different characteristics are used to develop membership cards for different age groups, such as senior cards, young women's cards, men's cards, student cards, children's cards, etc., and explain to them that holding different types of cards will result in different preferential policies. Through this classification, and then carry out public relations activities in society.

(1) Elderly card holders can attend expert health lectures at the beginning of each month.

(2) For women, regular expert explanations can be provided on health care products and medicines that are targeted at women’s needs such as beauty and health care.

(3) For men, lectures are also conducted on the characteristics of men and the physical harm caused by regular smoking and drinking, which are different from other lecture times.

(4) Students can organize them to go hiking, jogging, etc., which is helpful to their health and can relieve their study pressure.

Understand the importance of many health products to the body , especially when the body grows and develops intelligence.

(5) For children, some parent-child activities should be carried out frequently. Of course, the above activities are conducted for certain designated drugs. They are based on the performance of the drugs to find suitable customer groups to participate. In fact, it is best to hold these activities together with the manufacturers. , can reduce our costs, sell more drugs through our pharmacies, and increase the visibility and social influence of drugs and pharmacies. Killing two birds with one stone requires better cooperation between manufacturers and pharmacies.

3. Public welfare activities

Public welfare activities are indispensable for a company’s social influence. Perhaps humanistic care may bring more warmth to some people. Go to the orphanage to visit the poor children, play games with them, tell them stories, sing and dance with them; go to the nursing home to chat with the lonely old people, comb grandma's hair, and play chess with grandpa. Not necessarily often, but on some special days, such as Children's Day, Double Ninth Festival and other targeted festivals. And the media can also be invited.

4. Door-to-door medicine delivery

(1) For huge equipment such as health care equipment.

(2) The purchase reaches the required amount.

(3) Door-to-door delivery is possible if the amount is not reached, but there will be a penalty for lost work time.

5. Price strategy, the price depends on the specific situation. For a one-time deposit of a certain amount of money on the drug store’s card, the price will not be the same. You can also add it to the card after a period of time. Those who have accumulated different amounts of money can also enjoy different price points.

6. Package combination. Which medicine will be more effective when combined with another or several medicines, such as cold symptoms such as fever, cough, runny nose, sneezing, etc. You may take anti-inflammatory drugs, and the effect of the medicine to treat cough and runny nose will be more good. Of course, there are many products that cannot be mixed randomly, and they can be classified according to the characteristics of the population for which the medicine is intended.

7. Advertising and promotion. There is no need to deliberately advertise a certain drug in the media, which is expensive and limited. As a powerful chain pharmacy, its own brand is more important. You can use some well-known brands through some public welfare lectures and activities. medicines to increase the reputation of the pharmacy.

8. Website maintenance requires an online salesperson to do website layout design, content publishing, pharmacy promotion and other work.

9. Pay attention to seasonal changes, there are many things Seasonal incidence rates are high. It is necessary to focus on some drugs during this season and sell drugs according to the above activities.

10. There is no need to have too many salespersons for 24-hour medicine sales at night, that is, after 22:00. Three are enough. Two are best.

2. Personnel quality

1. Mastery of professional knowledge

Mastery of medical knowledge, because most customers who come to buy medicines are more familiar with Some consultation and trust from sales staff require sales staff to provide them with professional and scientific shopping guidance. It is also necessary to comply with the national requirements for pharmaceutical sales personnel.

2. Mastering sales skills

Understand the psychology of customers and provide them with the products and humanized services they need.

3. Good personal qualities

Have affinity, optimistic and cheerful personality, like to communicate with others, be hard-working, positive, confident, and have the ability to learn.

3. Product quality

This is very important. The stored drugs must be stored in accordance with the characteristics of the drugs. Verify the approval number of the drug and obtain quality standards; review whether the packaging, labels, instructions, etc. of the drug comply with regulations; understand the performance, use, inspection methods, storage conditions, quality reputation, etc. of the drug. The record content should include: drug name, dosage form, specifications, expiration date, manufacturer, supplier, purchase quantity, purchase date, etc.; the sealing must also be checked. To grasp the quality level, of course, more professional people are needed. It is also necessary to classify drugs. Generally, drugs are divided into Western and Chinese patent medicines, including respiratory system drugs, antipyretic and analgesic drugs, skin drugs, anti-allergic drugs, anti-tuberculosis and leprosy drugs, antibacterial and anti-inflammatory drugs, and nervous system drugs. , vitamins and nutrients, cardiovascular and cerebrovascular products, immune function regulation, anti-tumor drugs, gastrointestinal diseases, hepatobiliary and pancreatic drugs, urinary system, endocrine and metabolism, blood diseases; Chinese herbal medicines; health care products, etc. Pharmacy store business plan Part 3

Preparation before the opening of a pharmacy is of great significance to the opening and post-opening work of the pharmacy; it is also a challenge for professionals engaged in pharmacy management. . Using the countdown method to operate the pharmacy opening preparations as a project, practice has proven that it is highly maneuverable.

(1) Pharmacy site selection and related preparations

Select a ground floor store facing the street, with many residents nearby, and covering an area of ??about 300 square meters. Calculate the break-even point and apply for relevant documents. Consider various factors, such as: pharmacy size, decoration layout, facilities and equipment, market positioning, business policies and management objectives, etc.

(2) Formulate a drug purchase list

Since our store is an independent pharmacy and cannot directly purchase large quantities from manufacturers, we select 2-3 commercial companies to compare prices and then purchase. Plan It operates four major categories of products: patent medicines, Chinese herbal medicines, health products, and medical devices, with about 3,000 varieties.

(3) Personnel Recruitment

1 store manager, 2 shift managers, 10 salespersons, 3 cashiers, 1 watchman

(4 ) Design of uniforms, collars, badges, etc.

(5) Compile work manuals for each position in the pharmacy

The work manual is the work guide for the department and the basis for the training and assessment of department employees. Generally speaking, the work manual should include job responsibilities, work procedures, rules and regulations, sales skills, etc.

(6) Personnel training

Recruitment and training of employees for various positions in the pharmacy: During the employee recruitment process, based on the general requirements of the pharmacy

Applicants will conduct preliminary screening, while the top person in charge of the pharmacy will be responsible for ensuring admission. Training is a major task before the department opens. The person in charge of the pharmacy needs to formulate a practical department training plan based on the actual situation of the pharmacy, supervise the implementation of the training plan, and ensure that the training achieves the expected results.

(7) Establish property files of drug stores. Before opening, the property files of each department of the drug store should be established, which is of particular importance to the management of various departments of the drug store in the future.

Many department managers in pharmacies neglected this work during this period and lost the opportunity to master first-hand information.

(8) Pharmacy decoration and acceptance

Hire professionals for decoration design.

The decoration acceptance of a pharmacy is generally attended by the decorator, investor, manager, pharmacy director and other departments. The participation of the person in charge of the pharmacy in the acceptance inspection can ensure to a large extent that the quality of the decoration meets the standards required by the pharmacy.

Before participating in the acceptance inspection, the person in charge of the pharmacy should design an acceptance checklist based on the situation of the pharmacy. After the acceptance inspection, the department should retain a checklist for future follow-up inspections.

(9) Responsible for the infrastructure cleaning work of the entire store

In the infrastructure cleaning work of the entire store. Employees at various positions in the pharmacy are responsible for all infrastructure cleaning work in their respective areas. The success of the infrastructure cleaning work before opening directly affects the image of the pharmacy. Many pharmacies have left permanent regrets due to their neglect of this work.

(10) Simulated operation of the department

After all preparations are basically in place, the simulated operation can be carried out. This is both a test of preparation and a solid foundation for formal operations. >>>More exciting ones on the next page? Nail salon business plan?