1 It has a long history. Shihua Winery has a history of more than 100 years since its establishment in the Qing Dynasty. It should be said that it can be regarded as a century-old enterprise. During this long history, the winemaking technology must have been greatly improved. On the other hand, only the wine is good. Only in this way can the enterprise develop for a long time. 2. The beautiful environment of Gucheng. Gucheng has high forest coverage and wide water areas. As we all know, Gucheng has three major water systems: the North and South Rivers and the Han River. The Han River has the best water quality among the tributaries of the Yangtze River. Shihua Winery is located between these three major water systems. The Beihe River passes through Shihua Town, and the upper reaches of the Shihua Beihe River is Tankou Reservoir. The water comes from Fang County, Shiyan City, and flows through Xieshan National Forest Park, so the water quality is very good. good. 3. History and culture. Gucheng has been home to many celebrity anecdotes since ancient times. It is said that King Xiang Yu of Chu once drank in Shihua, so Shihua Winery named its best wine Bawangzui, which was a good marketing strategy. 4 Advertising and marketing strategies. Shihua Winery holds many activities in Xiangyang City every year, such as sponsoring government conferences and so on, so it has received great support from the local government in Hubei. In addition, Shihua Winery has invested in advertisements on CCTV and Hubei Satellite TV, further strengthening its influence. Now the sales volume of Shihua wine is the best in Xiangyang City. Why? Because Shihua wine is of good quality and not expensive. 5. Pay attention to research and development. After so many years of operation, Shihua Winery is now very powerful, so it can also spend a lot of money to hire high-skilled sommeliers and technicians to improve the quality of the wine. During this year's Mid-Autumn Festival, Shihua Winery also invited friends from home and abroad to gather in Shihua to celebrate the Mid-Autumn Festival and enjoy fine wine. There are many celebrities among them, including students from the Central Academy of Art, further expanding its popularity. 6 launched the high-end liquor "Bawangzui" again and opened specialty stores across Hubei Province. In short, the development of an enterprise depends on many aspects. Looking at any one aspect alone cannot fully reflect the problem.