This system provides several advantages. The first is the charging standard: an application fee. Registration can seek protection in many countries/regions. It also simplifies the registration process, and only needs to apply for a CTM from each member country for protection, thus eliminating the cumbersome process and ensuring that delegates can use each country's unique filing procedures locally and in each place. Secondly, the procedure is simple. EU trademarks can not only register words and logos, but also register new trademarks such as sound, smell, product appearance and structure.