Business cards are like personal ID cards. They are designed to accurately and effectively express your information and make it easy for you to remember. Simple, accurate, effective, expressive.

1. Carefully select the material of the business card

2. Combine the content of your company’s business and carefully design relevant elements

3. Design a unique style, you can use vertical style, which is eye-catching, or heart-shaped.

4. You can use translucent plates to make people’s eyes shine.

5. The rest is about the company and personal basic information. The layout can be adjusted according to the selected style, plus photos, QR codes, etc.

First of all, the design is divided into many According to the broad categories, it can be divided into graphic design, web design, environmental design, architectural design, industrial design, fashion design, animation design and so on! Each category can be subdivided into many categories.

Business card design is classified under graphic design! So how to design a suitable business card? First of all, you should know the relevant hard core knowledge of graphic design. In fact, graphic design is the foundation of all design, and format and fonts are the foundation of the foundation. In business card design, the knowledge of formatting methods and font typesetting is mainly used.

1. Concept and Classification

To put it simply, a business card is a small card used for visiting and socializing, with personal information printed on it, including name, position, address, phone number, and email address. , units (freelancers can ignore it), and then use it as a way to promote themselves (forgive me for using such ungentleman words).

Common types of business cards include business cards, creative business cards, and personal business cards. However, in most work and daily design situations, business cards are mostly seen. Personalized and creative business cards are mostly used to display images in some fixed places. Generally, they pay special attention to the printing process and have relatively high requirements for paper selection, so the price will naturally increase! So it is very necessary to design business cards according to the purpose and occasion!

2. Common business card design specifications

Design size:

The domestic standard model is 90mmx54mm

The American standard model is 90mmx50mm

The European standard model is 85mmx54mm (everyone has a common bank card, just take it out and see its size)

So the domestic standard is generally used for design, with a resolution of 300dpi< /p>

Color mode: CMYK (not RGB)

Bleed line: The general bleed line for printing is 3mm, and business cards can be 2mm. After all, they are small, but remember not to do without it. Then the production master will cut it It’s time for designers to cry

3. Design

Is there any designer who is often asked or asks himself what is good design? In my humble opinion, as long as the design is to solve the problem, it is design (haha, does that mean it is not mentioned). So what problem does the business card solve? As I said at the beginning, it is to promote yourself, so information dissemination is very important. So in a business card, even if the font size of the information is too large to fit in the layout, it is fine, but the design cannot be so beautiful that the information cannot be seen. That's a useless business card. Therefore, when designing, you should pay attention to the issues of layout ratio and font selection

1. Regarding the issue of layout ratio, you must actually understand that less content and lower layout ratio can make the design appear calm and high-end. If the content is large and has a high layout rate, it will appear enthusiastic and cheap. Some customers or Party A are eager to take advantage of every opportunity. This is a wrong concept, just display useful information reasonably.

2. The selection and use of fonts is very important. This choice is related to the layering and breathing of the design. Do not use pure black, just use 90% black when printing. Don't use multi-purpose fonts, just do the last two. I can’t tell you how to choose a font. In short, designers must understand that fonts also have gender and personality. Generally speaking, calligraphy is classical, free and elegant, but not suitable for modern style business cards. Generally, it looks like some thin fonts, which look clean and high-end, so look for them in various bold fonts

3. The layout content is detailed

When it comes to detail, it means various alignments Got it. Only strict alignment can guide users to read smoothly.

In the past, it was just my humble opinion.

How to design a good business card This article explains in detail the key elements of business card design from the components of a business card, the procedures for designing a business card, to the pictures, proportions, colors, etc. of the business card design. As much as it is a tutorial, I think it is more of a theoretical discussion!

In general, it is very helpful for friends who are just starting to design business cards. It allows everyone to see the business card design clearly and lets everyone know where to start!

(1) Basic requirements for business card design. As an independent media for a person and a profession, business cards must pay attention to their artistry in design. But it is obviously different from works of art. It does not have high aesthetic value like other works of art and can be appreciated and pondered. In most cases, it does not arouse people's concentration and pursuit, but facilitates memory and has stronger recognition, allowing people to obtain the required information in the shortest time. Therefore, the business card design must be concise and concise, the fonts must be hierarchical, the design awareness must be emphasized, and the artistic style must be novel.

The basic requirements for business card design should emphasize three words: simplicity, power and ease.

1. Simplicity: The main information conveyed by the business card should be concise and clear, and the composition should be complete and clear.

2. Gong: Pay attention to quality and efficacy, and make the message conveyed as clear as possible.

3. Easy: easy to remember and easy to recognize.

(2) Business card design procedures

1. Before designing a business card, first understand three aspects of the business card holder

(1) Understand the identity of the business card holder Identity, occupation.

(2) Understand the business card holder’s organization and its nature and functions.

(3) Understand the business card holder and the business scope of the unit.

2. Unique concept

The unique concept comes from the reasonable positioning of the design and the comprehensive understanding of the business card holder and the organization. A good business card idea can withstand the assessment of the following aspects:

(1) Whether it has visual impact and recognizability.

(2) Whether it has the working nature and identity of a media subject.

(3) Whether it is unique and unique.

(4) Whether it is consistent with the business characteristics of the holder.

3. Design positioning

Determine the design concept of the business card based on the understanding of the first three aspects, determine the composition, determine the font, determine the color, etc. (3) Components in business card design

In business card design, components are indispensable. The so-called constituent elements refer to the various materials that make up a business card, generally referring to logos, patterns, copywriting (name of the business card holder, mailing address, communication method), etc. These materials each have different missions and functions, and are collectively referred to as constituent elements.

The components are divided into two categories:

1. Components that belong to the shape

(1) Logo (a trademark or trademark designed and registered with a pattern or text shape) Corporate logo)

(2) Pattern (forming the unique color block composition of the business card)

(3) Outline (several borders)

2. Belonging to the plan Components

(1) Name and position of the business card holder.

(2) The company and address of the business card holder.

(3) Communication method.

(4)Business field.

The above components have their place in the design of business cards, and the focus of the design is determined according to each type of business card.

(4) Pattern of business card design

In the design of business cards, pattern design is an important link. The success of the pattern design directly affects the visual effect of the business card and affects people's psychological feelings towards the business card holder and the company where he works. Patterns have a fixed function in a business card.

1. The functions are classified as follows:

(1) Attract attention. A good business card pattern design not only meets the composition needs of the picture, but also strongly attracts attention. , thereby achieving the purpose of self-promotion by the holder.

(2) Convey the professional characteristics and industry characteristics of the business card holder. The form and color of the business card pattern should reflect the professional characteristics and industry characteristics of the business card holder.

(3) The inducing effect of guiding readers’ attention to important plans.

2. The composition of the pattern

(1) Gradient of the pattern

Using monochrome gradient in business card design can maintain the integrity of the design. Without losing the visual impact.

Mixed color gradients are more than one or two color gradients. The effect of this picture is more active, but when applying, you should pay attention to the contrast of colors and the proportion distribution of the composition.

Image gradient takes the logo, factory name or distributed product of the business card, and makes light color weakening, color gradient and size gradient on it to form a richer visual effect.

(2) "Contrast and unity" of patterns

The role of patterns in business cards is to highlight the theme, enrich the picture, and remind readers. Therefore, the design of the pattern must pay attention to contrast and complete unity. Contrast mainly refers to the obvious difference between the pattern of the picture and the ground of the picture. Unification means that the layers of the painting should be clear, and the existence of the pattern should make the theme prominent, the composition eye-catching, and full of personality, while not overwhelming the guest.

(3) The expression techniques of the pattern are based on the personality characteristics of the business card, giving the pattern different expression techniques. The expression techniques are as follows:

Image texture method This method is to use the image related to the business card holder's industry for texture processing to form a pattern with a distinctive personality.

The image photography method takes image photography pictures related to the business card holder's industry and performs various artistic treatments to form concrete art patterns.

The painting texture method expresses abstract patterns, mainly expressing the texture effects of various paintings, giving the business card a strong artistic personality. Such as: oil painting texture method, scraper texture method, sketch texture method, sketch texture method, watercolor texture method, traditional Chinese painting texture method, etc. (5) Proportions of business card design

Although the business card is small, it is a complete picture, so there are problems with the proportion and balance of the picture. This includes two aspects: one is the overall content of the business card, including the proportional relationship of the plan, logo, and color blocks; the second is the proportional relationship of the border lines. Here are several proportions for reference:

1. Golden ratio (golden section)

The golden ratio is a ratio that is frequently used in design. The ratio of the width to length of a rectangle is 1:1.618. Postcards, paper cards, stamps, and flags of some countries that are common in daily life all use this ratio. The golden ratio was compiled by the French architect Corbusier based on the proportions and mathematical principles of the human body structure. A man named Grips in the United States conducted a public opinion poll among the public using five rectangles of different proportions. The result was that the golden ratio rectangle was the one with the highest recognition.

Business Card Design

Never underestimate the role of a business card, it is a memory left behind after you leave. Important details that directly affect personal development.

Let me summarize the ideas for business card design.

1. Starting point

The so-called starting point is the first feeling you want to give people_what? For example: Honesty paper should be thick and textured. If you are in the glass business, you can make your business cards transparent, etc.

2. Concept

The traditional Chinese sky is round and the square is round, so we can make business cards with rounded corners.

3. Functionality

The main reason why many business cards are thrown away casually is that they are useless. Based on this idea, we can design business cards into bookmarks, message notes, etc.

4._Add its artistic quality.

Everyone is always willing to keep beautiful things for a while.

5. Transmission of text information

The text should be concise and not too much. In today’s fast pace, complicated designs are not recommended.

Usually the traditional business card size is 90mm*54mm

Now let’s talk about how to design a good business card. Regarding the font, I will put it in the picture, remember to read it oh.

1. Layout ratio

It is the ratio of screen elements to the total screen area;

A simple design can really help. On the contrary, a complex pattern will make the business card look not classy enough. In layman’s terms, it means there is no strong style and a lot of negative space, but it does not have to be white. A simple type can last for a long time. Usually, a low layout ratio means less text and more white space, which will naturally reflect calmness and high-end. To put it another way, a high layout ratio means that the text takes up most of the part. Although it looks enthusiastic and proactive, it will give people a sense of enthusiasm and initiative. It feels cheap, which is something to be aware of.

2. Choice of fonts

The use of fonts largely determines the first impression of this business card;

The font of the business card The size is generally 4-12 pounds and should not be too large. Things like address, phone number, etc. can be controlled at 6-8 pounds. Company name, title, etc., can be 10-12 pounds;

Don’t choose too many fonts. It’s best to limit it to two fonts for a business card, otherwise it will give people a messy feeling;

Secondly, the color, brightness, and type of fonts should not be too many. Try to control them as much as possible. Within two types;

As for the choice of fonts, I will put them in the picture.

The next thing is the most important, be sure to remember it!

3. Rigorous alignment

In a business card as small as a picture, only rigorous alignment Alignment can guide users to read smoothly;

After designing a business card, you must carefully check whether the text in each part is aligned, left alignment, center alignment, horizontal alignment, vertical alignment, just Even the gaps above and below the text must be aligned. Only a clean picture will appear high-end.

4. Use colors and images

A clever combination of colors will make people’s eyes brighter;

Colors and patterns are important in any design scheme Components play an equally important role in business card design. Double-sided printing can display images well. By using a pop of bright color or a photo, your card will stand out among a bunch of taupe and black cards;

Remember what I said above about not having too many colors on your business card. Multiple colors appear, up to three colors.

The following are recommended several commonly used business card color combinations;

Black and white, blue and black 80%, deep sea blue and white, dark green gold, leaf green white, leaf green black 15%

There are so many examples, it depends on how you learn.

Suggestion: read more, practice more, do more, don’t be too conceited and belittle. When you see a good design, you can try to make it yourself, which can gain a lot of experience.

That’s it for business cards. If you don’t understand anything, you can ask questions. Whether it’s a business card or something else, after the design is completed, be sure to check carefully to see if there are any typos, alignment, and color matching. What a problem.

Come on, I wish you a satisfactory design~

Made according to the customer's needs. Generally, there are specific size restrictions. It is best to make it convenient for the owner.