What is a DM poster? DM - DirectMail in English, translated as "direct mail", "advertising letter", "direct mail", etc. It refers to a method that has the function of personal information (PersonalInformation) and delivers it through DM media to create customers. To simply understand, DM is a means of advertising. DM originated in ancient Egypt thousands of years ago. By the end of the 16th century, as media such as television, radio, and newspapers were still in their infancy, Mr. Zhu Bangye, the founder of DM media industry in China, traced back to the origin culture of DM, accurately grasped the pulse of market media, and effectively utilized DM, an emerging market with great market potential. The media is closely integrated with the market and the media industry. Professional information direct mail advertising media was awarded a national patent in 1997 (Patent No.: 97202062.4). This format occupies most of the advertising market. Advertising through direct delivery or mailing appeared and became the main channel for publishing DM, and a number of professional DM advertising companies also emerged. The Development of DM New Media in my country Since my country began to resume its advertising industry, strong media (newspapers, magazines, and television) have occupied the vast majority of the advertising market. However, the credibility of the DM release link is low, DM media has been stagnant for many years, there is no good foundation, corporate awareness is not in place, and there is a lack of professional institutions to provide this service. Factors such as DM have been in the stage of development for many years. At present, most of the companies that can actively use DM to develop their business are foreign-funded companies. At present, nearly 60% of enterprises across the country are aware of DM advertising, and more than 90% of large and medium-sized enterprises in Zhejiang have used business letters to promote products. And they all have obvious promotional effects. DM's advertising investment is only 2% of TV media and 10% of newspaper media, but its operating income has increased by about 30%. Therefore, its input-output is relatively satisfactory to enterprises, and small and medium-sized enterprises are particularly fond of it and have a desire to use it. Therefore, DM has been used by most enterprises as the preferred measure for business activities. Its low cost and strong pertinence, intimacy and authenticity have made it favored by business operators. The purpose of DM DM is to maximize sales and improve performance. Its purpose can be roughly summarized as the following points: 1. Expand turnover and increase gross profit margin within a certain period. 2. Stabilize the existing customer base and attract new customers to increase customer flow. 3. Introduce new products, seasonal products or products that the company focuses on promoting to stabilize the consumer base. 4. Increase sales of specific products (new products, seasonal products, own products, etc.) to increase per capita consumption. 5. Enhance corporate image and increase company visibility. 6. Compete with promotional activities held by the same industry. 7. Stimulate consumers' planned purchases and impulse purchases, and increase shopping mall turnover. Features of DM DM News is characterized by being "direct and fast" with the advantages of low cost and high awareness, providing a good carrier for merchants to promote their own image and products. Types of DM Due to the high degree of freedom of DM design and wide application range, the expression forms are also diversified. 1. Flyer type 2. Booklet type 3. Card type DM distribution methods 1. Mailing: mailed to members with consumption records in the past 3 months according to the member's address (the number of mailing copies depends on the actual number of members in each store). 2. Paper clipping: place it in a local best-selling newspaper for delivery (the newspaper clipping fee is 0.10-0.20 yuan/sheet) 3. Door-to-door delivery: Organize employees to deliver the DM to the homes of residents in living communities with higher living standards. 4. Street distribution: Organize personnel to distribute at stations, intersections, and farmers’ markets. 5. Distribution in the store: Two days before the news is released, the customer service department organizes employees to distribute DM in the store. What does it mean?

DM refers to DM magazine.

DM is the abbreviation of DirectMail Advertising in English, that is, direct mail advertising, also known as direct mail advertising, which refers to the form of advertising that delivers advertisements directly to the advertising audience through the postal system.

English DirectMail Advertising, the earliest Chinese name is "direct mail advertising".

Early DM also had many nicknames, such as "mail advertising", "direct mail advertising", "tabloid advertising", etc. It is generally believed that only advertising through the post office can be called DM advertising.

Content form

1. Discount coupons. When carrying out promotional activities, coupons with preferential conditions and measures are attached to attract consumers to participate.

2. Sample catalog. Retail companies can introduce in detail the samples, photos, trademarks and content of various commodities they operate.

3. Single poster. A single poster carefully designed and printed by an enterprise to promote its corporate image, products, services, etc. What is Poster-DM Design? Poster design emphasizes creativity and impact, coupled with wonderful copywriting, and strives to make our works three-dimensionally display the company's products, culture, and concepts, and have very effective marketing power, which is in stark contrast to most ordinary designs that are a combination of pictures and text. The contrast has a strong visual impact. Paying attention to practicality and innovation are our characteristics! Poster advertising is a form of visual communication. If you want to attract people in a few seconds through your layout composition and gain instant stimulation, the designer must be both accurate and unique. Layout creative form. The designer's task is to perfectly combine all elements of composition, pictures, text, color, and space to convey information to people in an appropriate form. Posters are distinguished according to their purpose and nature, and can be divided into two types: public and commercial. Among them, public posters can be divided into public welfare, political, educational, tourism, artistic and other aspects. The design of poster advertising mainly reflects the content of the project activities and reflects its ideological nature. The content of the poster must also be reflected in the form of expression. The poster design must have a strong visual impact and leave a strong visual shock! The creative aspect requires uniqueness, so that consumers’ eyes will be brightened, and the content of the event can be quickly conveyed to the consumer groups! DM is self-contained. No need to resort to other media. It is not subject to various restrictions such as the publicity environment, public characteristics, information arrangement, layout, printing, paper, etc. of other media. Also called "non-media advertising". The samples and instructions are booklets with a cover and inner pages. Like book binding. Complete with cover. And the content is complete. The paper, format, printing, mailing and gift recipients of promotional materials are all independent. It is precisely because DM design and promotional brochures are highly targeted and independent. Therefore, in order to fully serve the product advertising and promotion, high requirements should be put forward from conception to image expression, from DM design format to printing and paper, so that consumers can't put it down. Just like when we get a beautiful DM design card or a beautiful book, we need to keep it properly. Rather than just throwing it away. Exquisite DM-designed promotional materials will also be preserved for a long time. Play a long-lasting role. DM design is an important media in commercial and trade activities. Commonly known as small advertisements. It conveys commercial information to consumers through mail. Abroad, it is called "mail advertising", "direct mail advertising", etc. Promotional cards are targeted, independent and holistic. They are widely used in the industrial and commercial circles. DM is the abbreviation of English Directmail, which means express product advertising, usually by The front and back sides of 8-karat or 16-karat advertising paper are printed in color and are usually widely publicized through mailing, fixed-point distribution, and selective delivery to consumers' residences. It is one of the most important promotion methods for supermarkets.