Current location - Trademark Inquiry Complete Network - Trademark registration - Evaluation Form of National Tourism Standardization Pilot Enterprises How to Fill in the Evaluation Form of National Tourism Standardization Pilot Enterprises
Evaluation Form of National Tourism Standardization Pilot Enterprises How to Fill in the Evaluation Form of National Tourism Standardization Pilot Enterprises
: 1. How to fill in the evaluation form of national tourism standardization pilot enterprises?

For the scenic spots declared as 4A level, the local scenic spot assessment agencies shall submit the application report, the scenic spot quality rating report and the creation materials step by step, and the provincial scenic spot assessment agencies shall organize the preliminary evaluation. For the scenic spots that have passed the initial evaluation, the provincial scenic spot evaluation agencies put forward suggestions to the National Scenic Spot Quality Rating Committee, and the National Scenic Spot Quality Rating Committee conducted inspections by unannounced visits. Announce scenic spots that meet the standards, and issue certificates and signs. The application report, the quality rating report of tourist attractions, and the creation materials (including electronic version) shall be submitted step by step by the local tourist attractions assessment agencies, and the provincial tourist attractions assessment agencies shall organize the preliminary evaluation. For the scenic spots that have passed the initial evaluation, the provincial scenic spot evaluation institutions shall make recommendations to the National Scenic Spot Quality Rating Committee. The evaluation procedures for applying for 4A and 5A tourist attractions are as follows: (1) Data review. According to the evaluation standards and detailed rules of scenic spots, the National Scenic Spot Quality Rating Committee conducted a comprehensive review of the application materials of scenic spots, including the name, scope, management organization, rules and regulations, development status, etc. Scenic spots that have passed the audit will enter the landscape evaluation process, and scenic spots that have not passed the audit can only apply for re-examination after one year. (2) Landscape value evaluation. The National Quality Rating Committee of Tourist Attractions has set up an evaluation team composed of experts in related fields to listen to the statements of declared scenic spots and evaluate the attraction and market influence of scenic spots by means of differential voting. The evaluation content includes the ornamental and recreational value, historical and cultural scientific value, popularity, reputation and market radiation of the scenic spot. Scenic spots that have passed the landscape evaluation will enter the on-site inspection link, and scenic spots that have not passed the landscape evaluation can only apply for retrial again after two years. (3) On-site inspection. The National Tourism Scenic Spot Quality Rating Committee organized national inspectors to set up an evaluation team to conduct on-site inspections on the service quality and environmental quality of scenic spots by unannounced visits. The inspection contents include basic service facilities such as scenic traffic, public service facilities such as safety and health, tourist service facilities such as tour guides and shopping, network service systems such as e-commerce, protection of historical culture and natural environment, and guiding tourists to travel in a civilized way. On-the-spot inspection of scenic spots that meet the standards will enter the social publicity procedure, and scenic spots that fail to meet the standards can only apply for on-the-spot inspection again after one year. (4) announcement. The National Tourism Scenic Spot Quality Rating Committee will publicize the qualified scenic spots on China Tourism Online for seven working days. In the publicity stage, the tourist attractions without major objections and major complaints will be publicized. If there are major objections or major complaints, the National Tourism Scenic Area Quality Rating Committee will verify the investigation and make corresponding decisions. (5) Making an announcement. After publicity, if there is no major objection or complaint to the scenic spot, the National Scenic Spot Quality Rating Committee will issue a quality rating announcement and issue certificates and signs.

: 2. Guidelines for standardization of tourism enterprises

1. entrusted management of scenic spots has a long way to go and is full of difficulties.

After several years of practice and exploration, enterprises have found that the entrusted management of scenic spots is not as simple as expected. With years of accumulated tourism professional knowledge and polished management experience, it is not enough to provide a practical, direct and efficient solution to the scenic spot. This has also made many companies stretched in the entrusted management of scenic spots, and even some professionals in the industry have suggested that entrusted management of scenic spots is a false proposition.

In fact, entrusted management

There are 30,000 scenic spots in China, but the differences between them are too great. Each scenic spot is a special individual, and it is difficult for a standardized management system to maintain consistency. 1. There are many types of scenic spots, including mountain type, ancient town type, theme park type, water park type and holiday park type. With the implementation of tourism strategy, scenic spots will present more formats and forms, and the integration of various formats will be closer. Each format has its own characteristics and management methods, which provides a huge problem for the standardized management of scenic spots. Second, the scenic spots are widely distributed. China has a vast territory and scattered scenic spots. There are great differences in cultural conditions, market conditions, economic development level and resources in different places, which greatly increases the difficulty of scenic spot management, increases the management radius of the company and increases the communication cost.

2. The mechanism limits the efficient development of entrusted management business.

As a licensed resource, tourism has long been controlled by local governments and state-owned platform companies. Most of these scenic spots are difficult to operate and the demand for entrusted management is huge. With the implementation of national strategies such as the reform of state-owned enterprises, some local state-owned platforms are also trying to separate the ownership and management rights of scenic spots and seek a more efficient entrusted management model of scenic spots. However, in the actual management process of the organizers, individual unit leaders are obsessed with pursuing short-term interests, but ignore the basic laws of tourism development. I heard that when a well-known company entrusted the management of scenic spots, the owners blindly demanded more tourists and more income, but did not give the trustee the basic pricing right of scenic products, the management right of marketing team and the right to use marketing funds. Instead, he refused to cooperate with various activities organized by the trustee, and always asked the trustee to be responsible for various receptions and prepare various reports and statements. There are many restrictions on the trustee.

3. The effective supply of comprehensive management talents in scenic spots is insufficient.

The comprehensive development and multi-format operation of China tourist attractions began in the last decade. 10 years ago, there were many scenic spots development projects in China, most of which were developed and operated by government units in a single format. Although a group of senior experts in the development and operation of scenic spots have been trained, these talents are basically within the system, not in the talent market.

From 20 10 to 20 12, the quality grade of tourist attractions is divided into five grades, with AAAAA, AAAA, AAA, AA and A-level tourist attractions from high to low.

Basis and method of dividing the quality grade of tourist areas (spots)

1. According to the classification conditions of the quality grades of tourist attractions, the quality grades of tourist attractions are determined according to the evaluation scores of the Detailed Rules for the Scoring of Service Quality and Environmental Quality and the Detailed Rules for the Scoring of Landscape Quality, combined with the scores of the Detailed Rules for the Scoring of Tourists' Opinions. 2. The tourist attractions of various quality grades that have passed the assessment shall be announced to the public by the national tourist attractions quality rating agencies.

3. How to fill in the evaluation form of national tourism standardization pilot enterprises?

Zunyi Red Tourism (Group) Co., Ltd. (hereinafter referred to as Zunyi Red Tourism Group or Red Tourism Group) is a large state-owned tourism enterprise directly under Zunyi Municipal Committee and Zunyi Municipal People's Government. Zunyi Red Tourism Group takes red cultural elements as the theme, integrates Zunyi tourism resources, strives to be listed in three years, and strives to become a red tourism carrier in China. Manage the development and investment of major tourist attractions; Tourism development, trade and tourism exhibition; Tourism planning and construction, tourism real estate development; Investment and development of tourism and entertainment industry; Tourism development and management; Development and management of cultural projects; Development and management of high-end tourism products. Zunyi Red Travel Group is the second batch of national tourism standardization demonstration units, and Zunyi Old Town Red Cultural Tourism Complex led by Zunyi Red Travel Group entered the recommended list of the sixth batch of national cultural industry demonstration bases in 20 14.

The group consists of Zunyi Hotel Co., Ltd., Culture Media Co., Ltd., Tourism Resources Development Company, Great Turning Travel Agency, Labor Service Co., Ltd., Wine Industry Co., Ltd., Culture Media Co., Ltd., Culture Media Co., Ltd. and Culture Media Co., Ltd.

2. The scope of centralized management of tourism industry standards approved by the State Bureau of Quality and Technical Supervision 1993 (1993).

Second, the main role:

1. The tourism standard system table (hereinafter referred to as the system table) is the tourism industry standard scope under the centralized management of the State Bureau of Quality and Technical Supervision, which is the basic work for the development of tourism standardization.

2 system table in the State Bureau of quality and technical supervision for the record, as the basis for the development of tourism standards.

3. When coordinating with other departments, the system table will serve as an important basis for explaining the coordination of cross-management relations.

4. During the communication with the World Tourism Organization and the International Organization for Standardization, the system table is the most basic information to explain the development of tourism standardization in China.

1. According to the general division of standards, it can be divided into five categories: basic standards, facility standards, service standards, product standards and method standards.

2. According to the tourism elements, it can be divided into six categories: food, housing, transportation, travel, shopping and entertainment, and seven categories, namely comprehensive category and * * * *, have been added.

3. According to the above classification method, the table lists the published national standards and industry standards, the standards that have been approved and are being drafted, and the standards that are considering applying for project approval.

4. This form is open. After the framework is determined, it can be revised and supplemented in time as needed, and filed with the State Bureau of Quality and Technical Supervision in time.

4. The fourth batch of national tourism standardization pilot units

The differences between national scenic spots and 5A scenic spots are as follows:

First, the evaluation departments are different.

State-level scenic spots are approved and announced by the State Council, and 5A-level scenic spots are evaluated by the National Tourism Scenic Spot Quality Rating Committee.

National scenic spots pay more attention to the natural landscape and human landscape in the scenic spot, which can reflect the important natural change process and the important historical and cultural development process. Basically in the natural state or maintain the original historical features, representative in the country, you can apply for the creation of national-level scenic spots, and report to the State Council for approval and promulgation.

5A-level scenic spots are mainly based on tourism-related infrastructure construction. The declared five-year scenic spots have to pass 12, such as tourist flow, tourist area, tourist safety and reception capacity.

Second, the positioning is different.

According to the Regulations on Scenic Spots, a scenic spot refers to an area with ornamental, cultural or scientific value, concentrated natural and cultural landscapes and beautiful environment, which can be used for people to visit or carry out scientific and cultural activities.

5A-level tourist attractions pay more attention to humanization and detail, which can better reflect the general psychological needs of tourists for tourist attractions and highlight the nature of taking tourists as the center and people as the center. There are higher requirements for tourism transportation, tourism area, tourism safety and reception capacity.

Third, the purpose is different.

State-level scenic spots: The purpose of state-level scenic spots is to be competitive in the world, and to make them truly benchmark tourism products and excellent China scenic spots.

The purpose of 5A-level scenic spots is to encourage local governments to increase investment, improve hardware facilities, strengthen management, improve software level, and select a number of excellent scenic spots with excellent quality from national scenic spots to meet the needs of domestic and foreign tourists.

5. List of National Tourism Standardization Demonstration Units

The criteria for the classification of national 2A tourist attractions are as follows:

1. Good accessibility, convenient access and smooth roads.

2. There is a special berth for ships, the layout is reasonable, the transportation capacity basically meets the demand, the site is flat and solid or the waters are unobstructed, and the signs and specifications are eye-catching.

3. The layout of sightseeing routes or waterways in the area is reasonable and smooth.

4. Use low-emission vehicles or encourage the use of clean energy vehicles in this area. There are no vehicles polluting the environment in this area.

: China International Travel Agency Head Office

China International Travel Service Head Office was founded in 1954, and later renamed as China International Travel Service Head Office Co., Ltd. (ChinaInt

China Travel Agency Head Office (Beijing) Co., Ltd. is a wholly-owned subsidiary of China Travel Agency Co., Ltd., a subsidiary of China China Travel Service Group, and the first regional company of China Travel Agency Co., Ltd. in the legal person structure of eight regions in China. China CTS Group, the parent company of China Travel Agency Co., Ltd., was established in April 1928. It is one of the 54 key state-owned enterprises directly managed by the central government and one of the four mainland Chinese-funded enterprises in Hong Kong.

Three. Shanghai Chunqiu international travel agency

Shanghai Spring International Travel Service (Group) Co., Ltd. (hereinafter referred to as Spring International Travel Service) is the parent company of Spring Airlines. Founded in 198 1, it was awarded the only famous trademark enterprise of Shanghai Travel Agency. This is the first travel agency in China to establish an airline completely. Shanghai AAAAA Travel Agency; The earliest member of China Travel Agency International Conference Association (ICCA); 20 18 ranked first among the top 100 travel agencies in China.

Four. CYTS

CYTS is the abbreviation of CYTS Holdings Limited, which was established on1October 26th, 1997, 165438. China CYTS Group Co., Ltd., an enterprise directly under the Central Committee of the Communist Youth League, is a joint stock limited company established by public offering as the main sponsor. It is the president unit of China Travel Agency Association, the national tourism standardization demonstration unit, the national tourism service quality benchmarking unit [1], and the nomination award of China Quality Award [2]. CYTS has also been rated as a well-known trademark by China State Administration for Industry and Commerce.

Verb (abbreviation of verb) China Kang Hui Travel Agency Group Co., Ltd.

China Travel Agency Co., Ltd. (formerly China Kang Hui Travel Agency Head Office), established in 1984, is one of the large travel agency groups in China with a registered capital of 1 100 million yuan. Kang Hui, China is a large international travel agency in China and a national franchise group for China citizens to travel abroad. Its business scope includes inbound tourism, outbound tourism and domestic tourism.

6. Tourism Standards Evaluation Committee

When it comes to tour guides, many people think of the staff who lead the team and wave small flags at the first time in the tour group. This person is responsible for introducing scenic spots, arranging meals and daily life during the whole tour, just like a big housekeeper is responsible for the quality of tour groups.

So, what is the difference between a good tour guide and a bad tour guide? If you are lucky enough to meet a good tour guide, you must be laughing and laughing during the whole trip. The atmosphere of the team is integrated, and even after several years, the scenic spots I have been to are still vivid. Not only can you increase your knowledge, but you can also enjoy your mood.

In the case of bad luck, it's really a loss to meet a dirty tour guide. Not to mention sightseeing spots, I'll show you around when I have time. Buy less and look at your face, threatening abuse along the way. I am. I'm afraid that at that time, every day you wanted to end such a bad trip quickly.

Don, I don't think that dirty tour guide is far away from us. If you pay attention to the news about the massacre of tourists by Xiang Xuehai's black tour guides on the website some time ago and look at the ferocious faces of the tour guides in the travel videos, you will know how important the quality of tour guides is to tourists.

Then the problem is coming. What are the basic elements of being an excellent tour guide? Or what characteristics should we focus on when choosing a tour guide?

According to my own experience with group tours, I have summarized the following three elements.

First of all, knowledgeable. If you want to be a qualified tour guide, you should know enough about the culture, history and scenic spots of the tourist destination. Some friends may say that tour guides are professionals who have passed the national examination, and the introduction of scenic spots is a piece of cake for them.

But don't forget, exams are also divided into high and low scores, passing and excellent. In the same classroom, some students can get high marks, while others just barely pass.

In addition, when a good tour guide introduces scenic spots, he not only introduces the building itself, but also sometimes contacts historical figures and related important events. This is not only easy for the audience to understand, but also convenient for them to recall. Tourists are generally more eager for such a tour guide who is well versed in the past and

But sometimes when she finished, my father would ask me what she meant. Some people can be explained to me after I understand them, and some people I don't understand and I don't quite understand them, so I have to ask her again sometime, or Baidu afterwards.

You know, tourists and tour guides have different professional levels, age differences and educational levels. So it will lead the tour guide to finish, some tourists can keep up, and some tourists can't.

Especially when introducing unearthed cultural relics, it is difficult for ordinary people to accept the language and characters used in those well-written textbooks, which are both profound and obscure.

Whether you can express complex and difficult concepts and viewpoints in simple and vivid language actually tests a person's language expression ability. For example, when it comes to an object with a long history, it can be said that this object is even older than Qin Shihuang's grandfather. For example, a scenic spot has a wide area, which can be said to be equivalent to the size of 10 football field. Does this introduction sound like many images?

The ability of a tour guide depends not only on how much he knows, but also on how much he can teach everyone what he knows.

Finally, there is warmth and care. When we were in Turkey, we met a Turkish tour guide. Although he is not particularly fluent in Chinese, he is always eager to help us whenever we need help. When we are not paying attention, he will kindly remind us.

For example, some friends in the group can't exchange foreign currency without him, and he will help recommend them and accompany them to exchange points with better exchange rates. When having supper at night, he will ask everyone if they want to go together, because the locals all know which shop is delicious and cheap. Seeing that everyone wanted to buy some local specialties, he took the initiative to run to the front and bargain with the store.

A few days later, the team members complained from the beginning that they couldn't speak fluent Chinese without a tour guide until they thought it would be good to have a local tour guide. Finally, they took photos and left their contact information. You see, this is the charm and ability of a good tour guide.

As the saying goes, one minute on stage, ten years off stage. It is not difficult to be a tour guide, but it takes a lot of effort to be a good tour guide.