Current location - Trademark Inquiry Complete Network - Trademark registration - The Estée Lauder Companies’ Brand Portfolio
The Estée Lauder Companies’ Brand Portfolio

Through years of hard work, the company has established a unique and balanced brand family. This balance is reflected in the positioning of all brands it owns, in the brand's appeal to different consumer groups, and in the balance of the brand's advantages in beauty categories and geographical regions around the world. The company currently owns the following brands:

La Mer has long been secretly passed down by users. LA MER facial cream is synonymous with skin care miracles and extreme luxury. Since the time of space physicist Max Huber Since its invention forty years ago, La Mer Cream and its nutrient-rich, magical active essences have been nothing short of legendary. Now, La Mer Cream is joined by a line of magical skin care products that work synergistically. , restore skin health and balance.

Estee Lauder was founded in 1946. Products include a wide range of makeup, fragrances and skin care products for women and fragrances and skin care products for men. Estee Lauder brand products are technologically advanced, innovative and have a reputation for quality, and are sold at 14,000 points of sale in more than 130 countries and regions.

Aramis was established in 1964. The brand pioneered the marketing of men's care, skin care products and fragrances. In 1987, it launched the Men's Laboratory line, a leading line of men's skin care products including shaving products, moisturizers and cleansers. The brand is sold at 14,000 points of sale in more than 130 countries and regions.

Clinique was founded in 1968. Clinique's three steps of cleansing, clearing skin and moisturizing are the essence of Clinique skin care. All Clinique products undergo rigorous allergy testing and are made under the guidance of top skin experts. They include a comprehensive range of skin care, makeup, fragrance and hair care products for women and men, available at 14,000 points of sale in more than 130 countries.

Prescriptives was founded in 1979. It is suitable for women of different ages and skin types, and is famous for its customer beauty concepts, skin care technology innovations and unique visual design. In 2000, it launched the Magic series. This series of products uses the principles of light and shadow to make the skin look flawless, which is called a magic breakthrough. Products are sold in 8 countries.

Origins was founded in 1990. The emergence of this product adds a new dimension to traditional health and beauty products such as skin care, coloring, sensory therapy, bath and body, perfume, hair care and living aids to promote harmony, health and happiness. A heart-warming choice. The products are infused with top quality essential oils and natural plant ingredients. This product is sold at 800 points of sale in 30 countries.

M·A·C, an important professional makeup artist brand, was acquired by the company in the form of a majority shareholding in 1994. In 1997 and 1998, the company purchased the remaining shares of the brand. Founded in Toronto in 1984, it now produces a full range of professional cosmetics, makeup tools and skin care products with makeup as the main body. The target group is professional makeup artists and fashion consumers. The brand is sold in more than 40 countries.

Bobbi Brown 1995 acquisition. This brand is a well-known line of professional beauty products, including makeup products, perfumes, skin care products, and professional makeup pens and tools. The famous makeup artist Bobbi Brown advocates classic and natural colors. Products are sold in more than 20 countries and regions.

Tommy Hilfiger This brand is a series of fragrances, care and cosmetics products for men and women. The company has obtained the exclusive global marketing license for the Tommy Hilfiger brand to develop and market it.

Tommy Hilfiger Toiletries launched "tommy" brand perfume in 1995, "tommy girl" in 1996, "Hilfiger Athletics" in 1998, "Freedom" in 1999 and "T" in 2001. These products are sold in more than 120 countries and regions.

Donna Karan is a perfume and cosmetics series under the famous fashion brand. The company obtained the exclusive global marketing license in 1997 to develop and market it. The product line includes Donna Karan Cashmere Mist perfume and bath products, DKNY perfume and bath products, etc. Products are sold in more than 120 countries.

Aveda is a manufacturer and marketer of premium shampoo, color, perm, skin, therapeutic bath, cosmetic, fragrance and body care products made from pure floral and botanical ingredients. Founded in 1997 Estee Lauder Group merger. The merger significantly strengthens Estée Lauder's presence in high-quality hair care. Products are sold in more than 20 countries.

Stila is a high-end cosmetics company located in Los Angeles. It was acquired by the Estee Lauder Group in 1999. It is known for producing fashionable, natural cosmetics and using environmentally friendly packaging, and has a group of young consumers who follow fashion. Products include makeup products, body products, makeup pens and makeup bags, etc., sold in more than 10 countries.

Jo Malone is a London-based company that markets high-end skin care and fragrance products. It was acquired by the Estée Lauder Group in 1999. It features personalized, high-quality and distinctive fragrances. The products include approximately 200 skin care and fragrance products, sold in 4 countries.

Bumble and bumble is a high-end hair salon and a development and marketing company of high-quality hair care products. In 2000, Estee Lauder bought a majority stake. Its products are sold through 1,300 upscale beauty salons and a small number of select retailers. Products are sold in more than 10 countries.

kate spade beauty was founded in 1999. At that time, the Estée Lauder Group obtained the exclusive global license to produce and market beauty and related products under the Kate Spade trademark. Its products are available in specialty and select stores throughout the United States and Canada and at all Kate Spade stores.

Darphin. Acquired by Estee Lauder Group in 2003. This product is a high-end skin care product series under a famous French brand. It extracts the essence of natural raw materials and adds selected essential oils. It is currently available in independent pharmacies across Europe and selected stores around the world.

Michael Kors Fragrances 2003 merger. It includes a series of products that won the "American Fashion Master FiFi Award", such as MICHAEL women's perfume, MICHAEL men's perfume and KORS Michael Kors; in addition, it also includes bath products and body care products. Currently, it is sold in all major department stores, designated stores, and independent Michael Kors fashion stores. It can also be ordered online.

Rodan and Fields In 2003, the group acquired Rodan & Fields, a skin care brand founded only one year ago by experienced dermatologists Katie Rodan and Kathy Fields of Stanford University. This brand's products are formulated to target a variety of skin concerns, using unique formulas for each specific skin condition. Currently, Rodan & Fields is sold in some department stores and designated stores in the United States, and can also be ordered online.