This is the logo of China Merchants Securities.

The logo design closely revolves around China Merchants Securities’ business philosophy of “integrity, stability, service, and innovation” and strives to highlight China Merchants Securities’ style of stable operation and endless innovation. The logo consists of a circular evolved "C" and an "M" evolved from three "1"s arranged upwards. It not only clearly shows the origin relationship between China Merchants Securities, China Merchants Bureau and China Merchants Bank, but also highlights the importance of the securities industry. own characteristics.

The logo uses three "1"s as the main visual points, which embodies China Merchants Securities' pursuit of excellence and indicates that China Merchants Securities will become the best in the industry in terms of business, management, and talents.

The six diagonal lines in the logo vividly depict that China Merchants Securities is sailing with the wind, breaking the waves, and sailing into the international capital market quickly and steadily.

The main tone of the logo is red, which not only represents the objective fact that China Merchants Securities has integrated into the international capital market, a rising industry, but also symbolizes the vibrant entrepreneurial spirit of China Merchants Securities. The logo is rich in connotation and gives people unlimited space for imagination.