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VV Group of VV soy milk powder

VV Group has six large-scale raw material supply bases, more than 30 production bases, and more than 100 modern food production lines. It is the largest soymilk production enterprise in the country and one of "China's 500 Best Economic Benefits Industrial Enterprises" , "China's 10 largest food manufacturing companies" and won the international "Science and Peace" Contribution Award.

VV Group carries forward the enterprise spirit of “pursuing excellence”, regards product quality as the life of the enterprise, and strives to create VV quality products. VV was the first in the industry to pass the ISO9001 quality management system certification, and the "VV" trademark was recognized as a "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce. The main product "VV" brand soy milk powder has become one of the best-selling products in China, with a domestic market share of more than 85%. VV Group has been approved by the state as the “Designated Production Enterprise of Drinking Milk for Chinese Students”, and VV soy milk powder has received the “Green Food” certificate issued by the National Green Commission.

In its business activities, VV Group adheres to the principle of integrity, treats all walks of life, brother units and consumers honestly, abides by credit, and establishes a good corporate image. The corporate credit rating is AAA class. In June 2000, VV Group's shares were successfully listed on the Shanghai Stock Exchange, marking that VV Group has moved from a single product operation to a new level of capital management. The group began to implement a second entrepreneurial strategy with the main content of "stable development of soy milk and comprehensive entry into the dairy industry". The Group concentrates its manpower and material resources to make VV Dairy bigger and stronger, and strives to form a liquid milk production capacity of 600,000 tons within 3-5 years, so that "VV Dairy" and "VV Soy Milk" can fly together and become another mainstay of the Group. product.

Since the implementation of the second entrepreneurial strategy, VV Group has taken advantage of its brand, technology and capital to integrate industry and expand its scale, and has successively established businesses in Jinan, Xi'an, Wuhan, Zhuhai, Xinjiang, Yinchuan, Lianyungang and other places. It has established more than ten dairy processing bases and dairy cattle breeding bases, and has successfully developed high-grade "Tianshan Snow" series of dairy products, which have been put on the market with great momentum. In order to promote the construction of milk source base, VV introduced 10,000 Australian high-breed cows and built more than ten 1,000-head dairy farms and one 1,000-head dairy farm, which gave a good start to the second business. While developing soy milk and dairy industry, VV has also established edible oil and flour processing bases, showing good development momentum. At present, VV products include more than 200 varieties of soy milk powder, liquid soy milk, milk, milk powder, instant noodles and edible oil, and their products are sold well all over the country.

VV Group has a complete product sales network. It has invested more than 80 million yuan to build three regional distribution centers in North China, East China and Southwest China. It implements a "carpet-style" marketing strategy and has branches in provinces and cities. With a marketing department and county agents, VV’s sales network covers urban and rural areas across the country.

VV actively introduces scientific and technological talents, and currently has more than 2,000 scientific and technological personnel including doctors and masters. It has established a national-level postdoctoral research mobile station and established a provincial-level "Nutritional and Functional Food Research Center". Development Center". The production processes such as "physical instant soy milk powder" created by VV have reached the international advanced level.