How to write poster copy? 1. Rationally explore the demands of the audience

The content of the Sogou input method poster in 2019: The brand has positioned a theme of "Chatting can only be done without embarrassment" , several posters were designed around the current status of chatting in today’s society and life. It also teamed up with its own brand of smart Wangzi *** to launch theme posters. It also subdivided several topics: "Don't chat to death", "Don't chat to death", "Don't chat to waste". 2. Looking for emotional catharsis from the audience

Content of the 2019 McDonald’s poster promoting summer drinks: In order to launch a new summer drink-coconut drink, McDonald’s made a fuss about people’s living conditions and situations in summer. Its brand has positioned the theme of "lazy". In order to drive away the scorching heat in the hot summer, it created around the theme from the visual design of the copywriting, font art, content presentation and other aspects. 3. Homophone-like blessings

The content of the poster of MeBank, an Australian bank, in 2019: Its brand focuses on the theme of "money troubles" for new parents, exploring the life needs and pain points of the audience group, so as to achieve the purpose of publicity. How to write the content of promotional posters Question 1: What are the general contents of promotional posters? Characters (such as photos of some celebrities, etc.), titles, slogans and details (location, time, etc.) are generally the kind that have a great overall visual impact. Question 2: How to write an activity poster. The most important thing is the theme of the activity. For example, use artistic words to write xx activity, or the theme name of the activity, such as xx activity. Then for decoration, you can refer to the picture book, newspaper, newspaper or online. Draw and embellish some pictures with bright colors and a slogan in the middle. Just keep it simple. Finally, explain the time and place of the event and welcome everyone to participate. Question 3: How to write a poster. First, understand the poster. Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant attention. This requires the designer to combine pictures, text, color, space and other elements. A perfect combination to present promotional information to people in the right form. , like advertising, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertising. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. It has the characteristics of advertising and commerciality. Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Design skills and composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc. (1) Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) The contrast between far and near in composition techniques. In the composition of traditional Chinese painting landscapes, we should study the near, middle and distant views. In the design of packaging pictures, based on the same principle, we should also separate the composition levels of near, middle and far pictures.

Third, the specific methods of participation and some necessary precautions. (3) Please sign the name of the organizer and the date of issuance of the poster in the signature. The above format is based on the poster as a whole. In actual use, some content can be reduced or omitted. Four things to note when writing a poster: The poster must state the location, time and main content of the event in a specific and true manner. You can use some encouraging words in the article, but do not exaggerate the facts. Poster text should be concise and clear, and the length should be short and concise. The layout of the poster can be artistically modified to attract the audience. Sample essay "One Yuan Deposit" If you hold a handful of water with your hands, the water will flow away between your fingers. I really want to save some money, but in these days when it is difficult to make ends meet, I dare not even dream of it. Gentlemen and ladies, if you have this idea, then please hold a deposit book. It is like a bucket. With it, the change flowing from your fingers will drop by drop, bit by bit. If you save a little bit, you will have a considerable sum of money before you know it. At Chiyoda Bank, you can deposit only one dollar. With a Chiyoda Deposit Book, your chest will be filled with hope and your heart will soar in the sky. Comment: After World War II, the Japanese economy was in a recession, and chaebols and consortiums were forced to disband or rename. The prestigious Mitsubishi Bank was also renamed Chiyoda Bank. The unfamiliarity of the name brings about the deserted business. Susumu Shimada of the sales department was depressed and thought hard all day, and finally came up with the "one dollar deposit" strategy one day. But one dollar was too little, and customers did not come to make deposits. In this case, Chiyoda Bank issued this poster. The poster "One Yuan Deposit" has been passed down for 50 years and is praised by people. Its uniqueness is obvious to all. This poster is advertising and commercial. For banks to develop and survive, they must have active participation from all walks of life. People’s participation is unlimited... Question 7: How to write a poster. First determine the content. Take an event poster as an example, including the theme of the event and the organization of the event. Time, venue, organizer, event process, participants, precautions and other items among multiple contents (some can be omitted), and then Fufa arranges these contents on a piece of paper (that is, typesetting), or you can After illustrating the pictures, it’s time to produce (hand-drawn, PS-designed and then printed or printed, it’s OK) and finally, of course, publishing. Question 8: Please help me think of how to write the slogan on the promotional poster...Teaching skills competition? Haha, the slogans I have made in the past are usually short and concise. For example, we used to call it "race results, compete style". In fact, there is no slogan. I wish you success. Question 9: The text content of the promotional poster. We want to promote a school forum. How to fill in the white background with the content and attach the Baidu Tieba logo. Plus the backs of everyone in One Piece/or the cooler scenes from childhood, or the blue silhouettes on the balcony in those years, which can in short embody youth and dream of unity. Centered horizontally and against the bottom line. Use copywriting of all objects. I love basketball, movies, and chasing beautiful girls. /Love Where Are We Going Dad, Love You Who Came from the Stars, and Love Gossip about Campus Romance! Be eclectic and pursue youth dreams! We are here! Baidu Tieba xx Senior High School, Address Question 10: What are the general contents of promotional posters? Characters (such as photos of some celebrities, etc.), titles, slogans and details (location, time, etc.) are generally the kind that have a great overall visual impact. How to write the text of a poster? Posters generally consist of three parts: title, text and signature.

(1) There are many ways to write the title of the title poster, which can generally have the following forms: First, it consists of the name of the genre alone. That is, write the word "Poster" in the middle of the first line.

Second, the title should be directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc. Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again."

(2) Text The text of the poster requires the following content to be written clearly: the purpose and significance of the activity.

The name poster originated in Shanghai as a form of publicity. In the old days, posters were used as invitations for performances and events such as plays and movies.

People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai".

It is a promotional poster that attracts customers with information about the performance. Perhaps because of this, people call it "poster". Formal posters usually include the nature of the event, the organizer, time, location and other contents. They are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination.