Compared with polished tiles, inferior smooth tiles have the characteristics of avoiding light pollution and convenient maintenance. With the development of China's real estate industry and the improvement of people's living standards, the requirements for tile brands are getting higher and higher. Paying attention to house decoration also provides a market for the development of inferior smooth brick. How do enterprises name inferior smooth brick brands to satisfy consumers' desire to buy? What minefields are there in inferior smooth brick brand naming?

1. Brand name is weak in cross-culture and cross-region.

Because different countries have different historical and cultural traditions, languages, customs, values and aesthetic tastes, their cognition and association with a brand are also very different. If the brand can't go beyond the boundaries of region and culture, it will become a huge obstacle to brand operation. In practice, because the brand appellation and communication between different regions do not conform to the social and cultural environment of the target market, sales are blocked and even the brand image is affected.

2. There are similarities.

Brand names are the same, which is the taboo of brand operation. Because the ultimate goal of brand operation is to surpass competitors by constantly improving brand competitiveness. If the brand name of inferior smooth tiles is similar to that of competitors, it will not only be difficult for consumers to identify, but also increase the cost of brand communication and reduce the effect of brand communication. It is difficult to achieve the ultimate goal of transcendence.

3. Lack of beauty and strength

A brand that is too dull, popular and lacks aesthetic feeling and strength does not conform to the aesthetic taste and moral concept of keeping pace with the times. With the development of the times, consumers' cultural level and aesthetic taste have been greatly improved. At this time, the appearance of strange, vulgar and low-style brands will be counterproductive because it is inconsistent with the contemporary cultural atmosphere. Not only that, vulgar brands also violate the relevant provisions of the relevant provisions of China's Trademark Law, and it is difficult to approve registration and obtain trademark rights, so they cannot be protected by the Trademark Law.

Too direct

Brand name includes excellent product quality, outstanding function and remarkable effect, which is conducive to inducing consumers' desire to buy. This was originally a beautiful wish, and it is also a widely adopted and effective design principle in brand naming design.