1. Before the construction of commercial property (real estate) projects

1. Planning and positioning: overall positioning of the project, commercial function positioning, commercial format positioning, construction product positioning, business category positioning, Ten major positioning issues such as target brand positioning and target customer positioning are used to determine the construction direction and positioning goals of the project.

2. Commercial planning and design: including general concept planning, commercial planning layout, commercial circulation design, store counter division, property standard determination, equipment matching selection, project expansion design review and consulting , Project construction drawing design review and consulting.

II. Mid-term construction of commercial property (real estate) project

1. Commercial decoration design: Carry out the internal space, external space, lighting, shopping guide instructions, and commercial decoration standards of the commercial property Design to ensure that the spatial links and visual effects of the commercial property are harmonious and unified with the commercial positioning and brand requirements of the project. Including: commercial space concept design, commercial lighting concept design, shopping mall counter store design, shopping guide signage design, facade and outer square concept design.

2. Real estate sales (if necessary): Plan and determine project packaging concepts, investment values, sales points, pricing strategies, sales strategies, sales control strategies, customer gathering strategies, crisis management strategies, etc., to help Developers realize capital withdrawal and investment income.

3. Late stage of commercial property (real estate) project construction

1. Investment promotion: investment promotion for anchor stores, general brand stores or stores.

2. Operation management: Preparing for the opening of the shopping mall, forming a business management team, conducting various business management training, brand optimization and merchant training, guiding store image, brand image and product display, supervising and guiding merchant sales Management, product management, employee management, promotion management, customer management, standardized management services, sales promotion management, etc.

Extended information

The essence of a business management system is how to handle the relationships between the following four aspects. ?

1. Correctly handle the relationship between the central and local governments, and reasonably determine the boundaries between centralization and decentralization of commodity management

The relationship between the central and local governments is essentially an overall and local relationship. The relationship is the relationship between long-term interests and current interests, the relationship between management and release, the relationship between strips and blocks. The experience and lesson of previous business reforms is that this relationship has not been properly handled. Either there is too much control and too strict control, resulting in a "dictatorship of all disciplines", or else it is ignored and lost control, resulting in a "blockade".

2. Correctly handle the relationship between the state and enterprises and implement the separation of government and enterprises. This is an important content of the commercial system reform

Enterprises are the grassroots economic organizations of the country and the national economy. The basis of management. Enterprise benefits are the basis of social benefits. Without enterprise benefits, there will be no national benefits. The level of enterprise management is directly related to the entire macro-management level and the economic benefits of the entire society.

3. Correctly handle the relationship between enterprises and employees

The basic task of management is the management of people, which includes organization, restraint, use and incentives. Among them, incentives are the core of human management. The nuclear changes caused by incentives will produce infinite power and are the basic factors for the continuous development of enterprises.

4. Handle the relationship between macro-indirect management and direct administrative management

An important content of the business system reform is to shift from single, direct administration to macro-indirect management . "Let go and invigorate" does not mean letting go and leaving things alone, opening up without order. A market economy is an economy governed by law. While enhancing the vitality of enterprises and giving full play to market mechanisms, they must be supplemented by necessary, direct administrative management and legal constraints.

Baidu Encyclopedia - Business Management

Baidu Encyclopedia - Business Management System