Recently, the news that Alibaba, Tencent, JD.COM and Baidu have joined forces has set off a news craze. The reason is that a Xindu Technology Co., Ltd. applied for registration? A Jing Teng Bai? A trademark of this name. Moreover, it is planned to cover more than 40 fields such as website service, catering and construction.
I'm sure everyone understands. A Jing Teng Bai? This trademark can be said to have touched the popularity of the four major Internet companies. This kind of behavior is naturally the joint efforts of the four major companies, and? A Jing Teng Bai? This trademark was also rejected by the Intellectual Property Office and will not be accepted. The reason for rejection is that this trademark has an intention to use the earnings of other companies, so this trademark is rejected. Although Xindu Technology Company explained what this trademark means. Ah, today is the day off, right? The meaning, but still can't erase the suspicion of rubbing heat.
In fact, this kind of thing will always happen. Some lawyers have reported to the media that in fact, post-professional trademark registrants, such people rely on the heat and stand next to famous brands to take advantage of the loopholes. If all the popular brands are successfully registered, then the brand may be sold to the company that has been rubbed, and the trademark registrant will get huge profits from it.
For example, we are familiar with the national hot sauce brand? Laoganma? That's it, in order to prevent being rubbed by others, Laoganma had to restore a strong brand firewall. Like what? Michel platini? 、? Old menstruation? 、? Cheating mom? Wait, there are nearly 200.
When the company becomes bigger and more famous, it is essential to build a defensive wall of brands. After all, no one wants to take advantage of others easily for the brand image they have worked so hard to build. Even many people use hot brands to make money, which really damages their reputation.