Fruit packaging design is an important job. It can not only protect the freshness and quality of the fruit, but also increase the aesthetics and sales competitiveness of the product. Here are some fruit packaging design methods.

1. Selection of packaging materials

Appropriate packaging materials are critical to protecting the freshness and quality of fruits. Packaging materials need to be moisture-proof, breathable, mildew-proof and pressure-resistant, while avoiding the use of toxic and harmful substances. Common fruit packaging materials include cartons, plastic grid boxes, anti-collision air cushion bags, etc.

2. Selection of internal fillers

The selection of internal fillers in packaging must be able to cushion and stabilize the product without causing harm to the fruit. Therefore, materials such as foam particles, soft paper, or natural fibers are often used for filling. You can also consider using food-grade desiccants to control moisture and extend the shelf life. In addition, chemical ingredients should be minimized when selecting fillers to prevent flavor changes due to volatile adhesion.

3. The design should be simple and elegant

The packaging design should be simple and elegant, allowing consumers to focus on the product itself while ensuring that the brand or trademark information is clear. A typical example is the packaging of melons. Only a small carton with a thin plastic strap can effectively show the deliciousness and craftsmanship.

4. The use of patterns and colors

Patterns and colors are very critical to increasing the attractiveness and competitiveness of fruit packaging, and are also an essential part of the design. For example, the color and shape of ingredients can influence purchase desire. Some exquisite geometric or natural patterns and bright color combinations can make fruit packaging look more beautiful and fresh, but it needs to be formulated according to specific tastes and characteristics of consumer groups.

In short, fruit packaging design must meet the functions of moisture-proof, mildew-proof, pressure-resistant and breathable, while also creating a beautiful, simple and practical style. Appropriate appearance and pattern design can help increase product sales and reputation. When choosing packaging, it is important to consider the materials used and their greenness and environmental protection. Choosing environmentally friendly materials and focusing on the use of recyclable or degradable materials can better meet the market's brand expectations for a better future.

Original packaging design by Zhonghui Design

The above is the content provided by Zhonghui Design. I hope it will be helpful to everyone.