Switzerland.

LONGINES was founded in Soimia, Switzerland in 1832. It has a long history and exquisite craftsmanship of more than 180 years, and also has a distinguished tradition and outstanding experience in the field of sports timing. Longines, with its flying wing hourglass as its symbol, is famous for its elegance. As a famous brand under the Swatch Group, the world's leading watch manufacturer, Longines has been distributed in more than 150 countries around the world.

As the timekeeper of the World Championships and a partner of the International Federation, the Longines brand is world-renowned for its elegant timepieces. It is also a member of Swatch Group S.A., the world's leading watch manufacturer. In December 2018, the World Brand Laboratory released the "Top 500 World Brands 2018" list, with Longines ranked 324th.

Extended information:

Brand history:

In 1832, Auguste Agassiz came to Soimia (Saint- Imier) worked in a small watch shop in a small village. Soon he took over the entire shop and renamed it "Agassiz & Compagnie". Agassiz's nephew Ernest Francillon inherited his business 20 years later. Francillon had a unique vision. His idea was to concentrate all the mechanical production and assembly of timepieces and other multiple production steps in the same factory to establish a comprehensive production process. So two adjoining plots of land on the right bank of the River Suze, known locally as Les Longines, were purchased.

In 1867, Francillon established the first Longines watch factory and produced the first key-controlled pocket watch, winning the bronze medal at the Universal Exhibition in Paris, France. The first Longines watch was born.

On May 10, 1880, Longines officially became a registered trademark in Switzerland and is the oldest trademark in the Swiss watchmaking industry.

In 1938, Longines produced the second navigation watch, the Siderograph. In 1945, the L22A movement was created, symbolizing the birth of Longines' first fully automatic men's movement.

In 1969, it once again took the lead in producing the world's first quartz watch. Another achievement of the LONGINES watch is the use of the characteristics of quartz vibration to produce a jumping display, becoming the first timepiece to use a liquid crystal display.

In 1982, Longines launched the Agassiz “Agassiz” slim gold watch series to commemorate the 150th anniversary of Longines. This series of watches is only 3 mm thick and equipped with waterproof function. Later, in 1983, through continuous research on miniaturized components, Longines launched the L961 "bagUette" small movement specially designed for women's watches, with a thickness of only 1.75 mm.

In 1984, Longines launched the Conquest watch, equipped with a Very High Precision movement, which was a major development for Longines.

Baidu Encyclopedia-Longines

Longines official website-brand history