Wuliangye's application for the trademark of Qiliangye was rejected, because the trademark registered by Wuliangye Company was similar to that of others, and its appeal was rejected.

Wuliangye is also a leading enterprise in Chinese liquor industry, and its annual sales volume is much more than that of other brands. Wuliangye's application for the trademark of Qiliangye was rejected many times, which triggered a heated discussion. As the enterprise of Wuliangye is getting bigger and bigger, brand protection is more imminent, so Sichuan Yibin Wuliangye Group Co., Ltd. is going to apply for the trademark of Qiliangye on the trademark application platform. However, the relevant institutions did not agree to Wuliangye Group's application for the trademark of Qiliangye, and rejected Wuliangye Group's appeal on the basis of the similar composition of other people's trademarks.

Nowadays, large enterprises attach great importance to brand protection and have started a brand defense war. A few days ago, Pinduoduo officially applied for the brand Panxi Xi, and many netizens joked that Panxi Xi also applied together. However, the brand name Panxi Xi has been registered first in the past few months, which shows the fierce battle for brand defense. When it comes to brand protection, which one is the old godmother, and it is in place in brand protection. For a well-known brand, I am most afraid that someone will impersonate their own trademark and cheat consumers.

I still remember that Xiaofeiniu suffered great business losses due to trademark registration problems, which shows the importance of trademark protection for enterprises. Wuliangye's application for the trademark of Cool Liquid was rejected because the brand of Wuliangye is very similar to other people's trademarks, so it will be rejected in order to ensure the fairness of the trademark. That is, those well-known enterprises should register their trademarks as soon as possible to prevent similar trademarks from appearing and bring some unnecessary losses to enterprises.

At present, many unscrupulous traders have obtained unjust enrichment from registered trademarks. Brand defense is a long-term project, and it is not a dilemma faced by an enterprise. It requires all enterprises to unite to resist counterfeit trademarks, crack down on piracy and support genuine products. At the same time, as consumers, we should also keep our eyes open to prevent buying counterfeit products. If the fraudulent use of trademarks is found, it will be reported to the relevant departments in time to contribute to the trademark defense.